Google’s Bard AI adds fact-checking, other features in bid to gain ground on rival ChatGPT

Google launched its latest generative AI experiment, Bard in Arabic, in July. (AFP/File)
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Updated 19 September 2023
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Google’s Bard AI adds fact-checking, other features in bid to gain ground on rival ChatGPT

  • The tech giant said Bard can also now import and analyze users’ personal data from other Google apps when responding to queries
  • Google said it is gearing up for a monumental technological shift as it approaches its silver anniversary on Sept. 27

LONDON: Google said on Tuesday that its generative artificial intelligence chatbot, Bard, is now capable of fact-checking its answers and analyzing users’ personal data when preparing responses.

It marks an expansion of Bard’s limited functionality, which previously lacked the ability to understand and execute prompts, according to a Bloomberg report.

Google parent company Alphabet is locked in a battle for supremacy with Microsoft-backed OpenAI’s ChatGPT, one of the fastest-growing consumer applications in the world and one of the top 30 websites in the world in terms of visitor numbers.

In comparison, Google’s Bard has lagged behind. In August, its website received 183 million visits, just 13 percent of ChatGPT’s total, according to website analytics firm Similarweb.

As it seeks to gain ground in the fast-moving AI space, Google has now rolled out Bard Extensions, which enables users to import personal data from other Google products. For instance, they can ask Bard to search their files on Google Drive and Docs and answer questions about their personal content, or to provide a summary of the contents of their Gmail inbox.

The company said Bard can also now retrieve real-time information from Maps, YouTube, Hotels, and Flights, and users can upload images using Google Lens, get Google Search images in response, and modify Bard’s responses in all supported languages to be more professional or more casual as required.

For now, Bard users can only pull such information from Google’s own apps but the company said it is working with external businesses to connect their services.

As Google approaches its 25th anniversary on Sept. 27, it said it is preparing for another large-scale technological shift.

In a message ahead of the silver anniversary celebrations, Sundar Pichai, the chief executive of Alphabet, wrote that the company’s mission is to “organize the world’s information and make it universally accessible and useful.”

He added: “With AI, we can do things that matter on an even bigger scale. It’s a fundamental rewiring of technology and an incredible accelerant of human ingenuity.”

In the past few months, Google has implemented AI technologies across its portfolio, including popular services such as Gmail, YouTube and the Android operating system, which powers devices that compete with Apple’s iPhone.

Pichai said that 15 of these products are used by more than half a billion individuals and businesses, and six by more than 2 billion users. AI is being used to localize products and reach more consumers through regionally relevant content, he added.

In July, Google launched its latest generative AI experiment, Bard in Arabic, which allows Arabic speakers to harness their creative potential and boost productivity. The company also recently announced a Cloud setup in Doha which will be part of a global network in more than 200 countries and territories worldwide.

 

With Reuters


Meta to charge Arab advertisers extra fee for reaching European audiences

Updated 11 March 2026
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Meta to charge Arab advertisers extra fee for reaching European audiences

  • US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
  • Charges are determined by where the audience is located, not where the advertiser is based

LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.

The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.

Crucially, the charges are determined by where the audience is located, not where the advertiser is based.

That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.

Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.

“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”

The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.

Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.

The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.

For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.

Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.

Meta has been reached for comments.