How Saudi business environment was reinvigorated by structural and legal reforms

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Multinational companies (MNCs) receive licenses to move their regional headquarters to Riyadh. (RCRC)
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As a response to Riyadh’s position as the region’s largest city economy: 44 multinational companies choose to open regional headquarters in the capital. (RCRC)
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FII 2022. (AN Photo/Basheer Saleh)
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Saudi and foreign journalists are pictured at the Future Investment Initiative (FII) forum at the King Abdulaziz Conference Centre in Saudi Arabia's capital Riyadh on October 29, 2019. (AFP)
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Amazon’s offices in Riyadh. (Supplied)
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Amazon’s offices in Riyadh. (Supplied)
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Microsoft’s offices in Riyadh. (Supplied)
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Updated 23 September 2023
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How Saudi business environment was reinvigorated by structural and legal reforms

  • Incentives and new rules encourage foreign companies to establish their headquarters in the Kingdom
  • Saudi Arabia is determined to become one of the most sought-after destinations for businesses

RIYADH: Saudi Arabia is all set to become one of the most sought-after destinations for businesses thanks to the ongoing structural and legal reforms led by economic goals outlined in the Kingdom’s Vision 2030 blueprint.

From providing tax benefits for foreign companies establishing their headquarters in the Kingdom to offering special incentives, Saudi Arabia is slowly but steadily emerging as the hot spot for businesses in the Middle East and North Africa region.

According to official figures, 44 international companies have already moved their regional headquarters to Saudi Arabia. The prospects are improving, with at least 80 firms being issued regulatory clearances to establish their offices in the Kingdom.

According to Talat Hafez, an economic and financial analyst, Saudi Arabia’s regional headquarters program aims to increase foreign direct investments and bolster the economy.

“It will help the Saudi treasury by a number of factors. It will widen the business market in the Kingdom, create purchasing power and enhance Saudi Arabia’s export capabilities, especially when considering the diversity of the businesses these companies are bringing,” said Hafez.

In recent months, several noted firms, including PwC Middle East and Egypt’s Intella, inaugurated their regional headquarters in Saudi Arabia, indicating Saudi Arabia’s investment-friendly evolution.

Hafez added that establishing regional headquarters by foreign companies in Saudi Arabia could help local talents hone their skills.

“Saudi economy will benefit from the transfer of the know-how and job creation for Saudi nationals, while the companies will benefit from the increase in their businesses and sales, especially since more than 80 percent of their revenues in the region are generated from Saudi Arabia,” Hafiz said.

According to Hafiz, Riyadh is the most preferred location for foreign companies that wish to open their regional headquarters in Saudi Arabia, as the capital city contributes over 45 percent to the non-oil gross domestic product of the Kingdom.

Hafiz further noted that companies that wish to open their regional headquarters in Saudi Arabia will not face any challenges.

“I don’t believe that they will face any difficulties or challenges, simply because most of the companies, if not all who are considering moving their regional offices to the Kingdom, they were already operating in Saudi Arabia and they have longstanding experience of the way of doing business in the Kingdom,” added Hafiz.

To further accelerate the inflow of foreign direct investments to Saudi Arabia, Prime Minister Crown Prince Mohammed bin Salman, in May, announced the launch of four special economic zones in Riyadh, Jazan, Ras Al-Khair and King Abdullah Economic City, north of Jeddah.

These economic zones will be crucial in providing foreign investors with the support required for vital and promising sectors, such as technology, logistics and industry.

“These zones provide and grant foreign investors with a number of business opportunities and concessions that allow them to do business smoothly in the Kingdom, which includes the relaxation of Saudization requirements and other investment motivations,” added Hafez.

Affirming Saudi Arabia’s evolution in emerging as a global trade hub, total anchor investments in its four special economic zones reached SR47.2 billion ($12.6 billion) as of May,

Even though Saudization requirements are relaxed in these zones, foreign companies that employ Saudis will get special incentives.

“The incentives were decided after a very careful study of regional and global benchmarks. One of these incentives, which is very important, probably to investors, is the exemption from Saudization requirements. Yet, they will receive the requirements from HRDF if they choose to hire Saudis,” said Minister of Human Resources and Social Development Ahmed Al-Rajhi.


PIF-backed AviLease achieves revenue of $664m and 19% growth in 2025

Updated 27 February 2026
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PIF-backed AviLease achieves revenue of $664m and 19% growth in 2025

RIYADH: Saudi Arabia’s Public Investment Fund-backed AviLease achieved exceptional performance and sustainable business growth during 2025, supported by the strategic expansion of its global platform.

According to its financial results for 2025, AviLease recorded total revenues of $664 million, an annual increase of 19 percent, driven by disciplined growth in its asset portfolio and strong performance in aircraft remarketing amid sustained global demand for modern, fuel-efficient aircraft, the Saudi Press Agency reported.

Profit before tax doubled compared to the previous year, reaching $122 million. The year witnessed an expansion in AviLease’s portfolio, reaching 202 owned and managed aircraft, leased to over 50 airline companies in more than 30 countries. 

The total value of the company’s assets stabilized at $9.3 billion. AviLease maintained a 100 percent fleet utilization rate, reflecting the resilience of its business model, the efficiency of its asset management, and the strength of its strategic relationships with airlines around the world.

AviLease concluded purchase agreements for aircraft from Airbus, including the A320neo family and A350F, and Boeing 737 aircraft, aiming to enhance its future asset portfolio with modern, fuel-efficient aircraft. This step will contribute to supporting future growth and meeting increasing customer demand for the latest aircraft, aligning with the Kingdom’s ambitions to become a leading global aviation hub.

AviLease strengthened its prestigious credit standing by obtaining a strong Baa2 credit ratings from Moody’s and BBB from Fitch, reflecting its financial solidity, managerial discipline, and efficiency in managing leverage. The company also successfully issued senior unsecured bonds worth $850 million last November under Regulation 144A/RegS. This issuance contributed to diversifying its funding sources and enhancing its financial flexibility.

Commenting on the results, AviLease CEO Edward O’Byrne said: “This exceptional performance reflects the quality of the company’s investment portfolio, the strength of its partnerships with airlines, and its strategic focus on responsibly deploying capital into highly sought-after, efficient, modern aircraft assets.”

He added: “As aviation markets continue to grow, AviLease is strategically positioned to continue its expansion plans and deliver sustainable long-term value for shareholders, contributing to the Kingdom’s ambitions.”

Throughout 2025, AviLease continued to play a pivotal role in the Kingdom’s growing aviation sector and contributed directly to the launch and scaling of the new national carrier, Riyadh Air, by completing a sale and leaseback transaction for a Boeing 787-9 aircraft, which thereby became the first aircraft to join the airline’s fleet.

AviLease also established a strategic partnership with Hassana Investment Co. This partnership aims to provide an opportunity for local and international investors to enter the aircraft financing asset class and benefit from AviLease’s technical expertise and operational capabilities to support partnership growth and enhance performance. 

Hassana Investment Co. has agreed to acquire an initial portfolio of 10 modern aircraft from AviLease.