How Saudi business environment was reinvigorated by structural and legal reforms
How Saudi business environment was reinvigorated by structural and legal reforms/node/2376531/business-economy
How Saudi business environment was reinvigorated by structural and legal reforms
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Multinational companies (MNCs) receive licenses to move their regional headquarters to Riyadh. (RCRC)
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As a response to Riyadh’s position as the region’s largest city economy: 44 multinational companies choose to open regional headquarters in the capital. (RCRC)
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FII 2022. (AN Photo/Basheer Saleh)
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Saudi and foreign journalists are pictured at the Future Investment Initiative (FII) forum at the King Abdulaziz Conference Centre in Saudi Arabia's capital Riyadh on October 29, 2019. (AFP)
How Saudi business environment was reinvigorated by structural and legal reforms
Incentives and new rules encourage foreign companies to establish their headquarters in the Kingdom
Saudi Arabia is determined to become one of the most sought-after destinations for businesses
Updated 23 September 2023
Nirmal narayan
RIYADH: Saudi Arabia is all set to become one of the most sought-after destinations for businesses thanks to the ongoing structural and legal reforms led by economic goals outlined in the Kingdom’s Vision 2030 blueprint.
From providing tax benefits for foreign companies establishing their headquarters in the Kingdom to offering special incentives, Saudi Arabia is slowly but steadily emerging as the hot spot for businesses in the Middle East and North Africa region.
According to official figures, 44 international companies have already moved their regional headquarters to Saudi Arabia. The prospects are improving, with at least 80 firms being issued regulatory clearances to establish their offices in the Kingdom.
According to Talat Hafez, an economic and financial analyst, Saudi Arabia’s regional headquarters program aims to increase foreign direct investments and bolster the economy.
“It will help the Saudi treasury by a number of factors. It will widen the business market in the Kingdom, create purchasing power and enhance Saudi Arabia’s export capabilities, especially when considering the diversity of the businesses these companies are bringing,” said Hafez.
In recent months, several noted firms, including PwC Middle East and Egypt’s Intella, inaugurated their regional headquarters in Saudi Arabia, indicating Saudi Arabia’s investment-friendly evolution.
Hafez added that establishing regional headquarters by foreign companies in Saudi Arabia could help local talents hone their skills.
“Saudi economy will benefit from the transfer of the know-how and job creation for Saudi nationals, while the companies will benefit from the increase in their businesses and sales, especially since more than 80 percent of their revenues in the region are generated from Saudi Arabia,” Hafiz said.
According to Hafiz, Riyadh is the most preferred location for foreign companies that wish to open their regional headquarters in Saudi Arabia, as the capital city contributes over 45 percent to the non-oil gross domestic product of the Kingdom.
Hafiz further noted that companies that wish to open their regional headquarters in Saudi Arabia will not face any challenges.
“I don’t believe that they will face any difficulties or challenges, simply because most of the companies, if not all who are considering moving their regional offices to the Kingdom, they were already operating in Saudi Arabia and they have longstanding experience of the way of doing business in the Kingdom,” added Hafiz.
To further accelerate the inflow of foreign direct investments to Saudi Arabia, Prime Minister Crown Prince Mohammed bin Salman, in May, announced the launch of four special economic zones in Riyadh, Jazan, Ras Al-Khair and King Abdullah Economic City, north of Jeddah.
These economic zones will be crucial in providing foreign investors with the support required for vital and promising sectors, such as technology, logistics and industry.
“These zones provide and grant foreign investors with a number of business opportunities and concessions that allow them to do business smoothly in the Kingdom, which includes the relaxation of Saudization requirements and other investment motivations,” added Hafez.
Affirming Saudi Arabia’s evolution in emerging as a global trade hub, total anchor investments in its four special economic zones reached SR47.2 billion ($12.6 billion) as of May,
Even though Saudization requirements are relaxed in these zones, foreign companies that employ Saudis will get special incentives.
“The incentives were decided after a very careful study of regional and global benchmarks. One of these incentives, which is very important, probably to investors, is the exemption from Saudization requirements. Yet, they will receive the requirements from HRDF if they choose to hire Saudis,” said Minister of Human Resources and Social Development Ahmed Al-Rajhi.
What MENA’s wild 2025 funding cycle really revealed
Updated 26 December 2025
Nour El-Shaeri
RIYADH: The Middle East and North Africa startup funding story in 2025 was less a smooth arc than a sequence of sharp gears: debt-led surges, equity-led recoveries, and periodic quiet spells that revealed what investors were really underwriting.
By November, the region had logged repeated bursts of activity — culminating in September’s $3.5 billion spike across 74 deals — yet the year’s defining feature was not just the size of the peaks, but the way capital repeatedly clustered around a handful of markets, instruments, and business models.
Across the year’s first eleven months, funding totals swung dramatically: January opened at $863 million across 63 rounds but was overwhelmingly debt-driven; June fell to just $52 million across 37 deals; and September reset expectations entirely with a record month powered by Saudi fintech mega facilities.
The net result was a market that looked expansive in headline value while behaving conservatively in underlying risk posture — often choosing structured financing, revenue-linked models, and geographic familiarity over broad-based, late-stage equity appetite.
Debt becomes the ecosystem’s shock absorber
If 2024 was about proving demand, 2025 was about choosing capital structure. Debt financing repeatedly dictated monthly outcomes and, in practice, became the mechanism that let large platforms keep scaling while equity investors stayed selective.
Founded in 2019 by Osama Alraee and Mohamed Jawabri, Lendo is a crowdlending marketplace that connects qualified businesses seeking financing with investors looking for short-term returns. Supplied
January’s apparent boom was the clearest example: $863 million raised, but $768 million came through debt financing, making the equity picture almost similar to January 2024.
The same pattern returned at larger scale in September, when $3.5 billion was recorded, but $2.6 billion of that total was debt financing — dominated by Tamara’s $2.4 billion debt facility alongside Lendo’s $50 million debt and Erad’s $33 million debt financing.
October then reinforced the playbook: four debt deals accounted for 72 percent of the month’s $784.9 million, led by Property Finder’s $525 million debt round.
By November, more than half the month’s $227.8 million total again hinged on a single debt-backed transaction from Erad.
Tamara was founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain, and offers buy-now-pay-later services. Supplied
This isn’t simply ‘debt replacing equity.’ It is debt acting as a stabilizer in a valuation-reset environment: late-stage businesses with predictable cash flows or asset-heavy models can keep expanding without reopening price discovery through equity rounds.
A two-speed geography consolidates around the Gulf
The regional map of venture capital in 2025 narrowed, widened, then narrowed again — but the center of gravity stayed stubbornly Gulf-led.
Saudi Arabia and the UAE alternated at the top depending on where mega deals landed, while Egypt’s position fluctuated between brief rebounds and extended softness.
In the first half alone, total investment reached $2.1 billion across 334 deals, with Saudi Arabia accounting for roughly 64 percent of capital deployed.
Saudi Arabia’s rise was described as ‘policy-driven,’ supported by sovereign wealth fund-backed VC activity and government incentives, with domestic firms such as STV, Wa’ed Ventures, and Raed Ventures repeatedly cited as drivers.
Erad co-founders (left to right): Faris Yaghmour, Youssef Said, Salem Abu Hammour, and Abdulmalik Almeheini. Supplied
The UAE still posted steady growth in the first half — $541 million across 114 startups, up 18 percent year-on-year — but it increasingly competed in a market where the largest single cheques were landing elsewhere unless the Emirates hosted the region’s next debt mega round.
The concentration became stark in late-year snapshots. In November, funding was ‘tightly concentrated in just five countries,’ with Saudi Arabia taking $176.3 million across 14 deals and the UAE $49 million across 14 deals, while Egypt and Morocco each sat near $1 million and Oman had one undisclosed deal.
Even in September’s record month, the top two markets — Saudi with $2.7 billion across 25 startups and the UAE with $704.3 million across 26 startups — absorbed the overwhelming majority of capital.
A smaller but notable subplot was the emergence of ‘surprise’ markets when a single deal was large enough to change rank order.
Iraq briefly climbed to third place in July on InstaBank’s $15 million deal, while Tunisia entered the top three in June entirely via Kumulus’ $3.5 million seed round.
These moments mattered less for the totals than for what they suggested: capital can travel, but it still needs an anchor deal to justify attention.
Events, narrative cycles, and the ‘conference effect’
2025 also showed how regional deal flow can bunch around events that create permission structures for announcements.
February’s surge — $494 million across 58 deals — was explicitly linked to LEAP 2025, where ‘many startups announced their closed deals,’ helping push Saudi Arabia to $250.3 million across 25 deals.
September’s leap similarly leaned on Money20/20, where 15 deals were announced and Saudi fintechs dominated the headlines.
This ‘conference effect’ does not mean deals are created at conferences, but it does change the timing and visibility of closes.
Sector leadership rotates, but utility wins
Fintech retained structural dominance even when it temporarily lost the top spot by value.
It led January on the back of Saudi debt deals; dominated February with $274 million across 15 deals; remained first in March with $82.5 million across 10 deals; topped the second quarter by capital raised; and reclaimed leadership in November with $142.9 million across nine deals — again driven by a debt-heavy transaction.
Even when fintech fell to ninth place by value in October with $12.5 million across seven rounds, it still remained ‘the most active sector by deal count,’ a sign of persistent baseline demand.
Proptech was the year’s other headline sector, but its peaks were deal-specific. Nawy’s $75 million round in May helped propel Egypt to the top that month and pushed proptech up the rankings.
Property Finder’s debt round in October made proptech the month’s top-funded sector at $526 million. In August, proptech led with $96 million across four deals, suggesting sustained investor appetite for real-estate innovation even beyond the megadeal.
Outside fintech and proptech, the year offered signals rather than dominance. July saw deeptech top the sector charts with $250.3 million across four deals, reflecting a moment of investor appetite for IP-heavy ventures.
AI repeatedly appeared as a strategic narrative — especially after a high-profile visit by US President Donald Trump alongside Silicon Valley investors and subsequent GCC AI initiatives — yet funding didn’t fully match the rhetoric in May, when AI secured just $25 million across two deals.
By late year, however, expectations were already shifting toward mega rounds in AI and the industries built around it, positioning 2025 as a runway-building year rather than a breakout year for AI funding in the region.
Stage discipline returns as valuations reset
In 2025, MENA’s funding landscape tried to balance two priorities: sustaining early-stage momentum while selectively backing proven scale. Early-stage rounds dominated deal flow. October saw 32 early-stage deals worth $95.2 million, with just one series B at $50 million. November recorded no later-stage rounds at all, while even September’s record month relied on 55 early-stage startups raising $129.4 million.
When investors did commit to later stages, the cheques were decisive. February featured Tabby’s $160 million series E alongside two $28 million series B rounds, while August leaned toward scale with $112 million across three series B deals. Late-stage equity was not absent — it was episodic, appearing only when scale economics were defensible.
Hosam Arab, CEO of Tabby. File
B2B models remained the default. In the first half, B2B startups raised $1.5 billion, or 70 percent of total funding, driven by clearer monetisation and revenue visibility.
The gender gap remained structural. Despite isolated spikes, capital allocation continued to overwhelmingly favour male-led startups.
What 2025 actually said about 2026
Taken together, 2025 looked like a year of capital market pragmatism. The region demonstrated capacity for outsized rounds, but much of that capacity ran through debt, a handful of megadeals, and a narrow set of markets — primarily Saudi Arabia and the UAE.
Early-stage deal flow stayed active enough to keep the pipeline moving, even as growth-stage equity became intermittent and increasingly selective.
By year-end, the slowdown seen in November read less like a breakdown than a deliberate pause: a market in consolidation mode preserving firepower, waiting for clearer valuation anchors and the next wave of platform-scale opportunities.
If 2025 was about proving the region can absorb large cheques, 2026 is shaping up to test where those cheques will go — especially as expectations build around AI-led mega rounds and the industries that will form around them.