Quality of Life Program signs MoU with Areeb Capital

The MoU was signed by QOL CEO Khalid Albaker and Areeb Capital Chairman Yasser bin Alawi Fadaq.
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Updated 17 September 2023
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Quality of Life Program signs MoU with Areeb Capital

The Quality of Life Program, a Vision Realization Program of Vision 2030, has signed an MoU with Areeb Capital to work together to invest in sectors that contribute to increasing the quality of life in Saudi cities.

Signed at the Cityscape Global exhibition in Riyadh, a global real estate development event that took place from Sept. 10-13, QOL was represented by CEO Khalid Albaker, while Areeb Capital was represented by Chairman of the Board of Directors Yasser bin Alawi Fadaq. The signing took place under the patronage of Saudi Minister of Municipal and Rural Affairs Majid Al-Hogail, who also serves as the current minister of housing.

“This is an excellent chance for us to work together to build a baseline for investing in the sectors that actually enrich people’s lives,” said Albaker. “From arts and entertainment to parks, sports, hobbies, and other recreational activities, we are looking at the many ways in which public-private partnerships can build a better Kingdom for all of us.” 

The MoU will facilitate investment advisory services and financial studies that help direct capital to sectors that improve the livability of Saudi cities. These improvements include better public services, increasing sports and entertainment offerings, supporting the arts and culture, and upgrading the overall urban landscape.

In addition to exploring projects that contribute to the improvement and humanization of Saudi cities, the MoU also prioritizes specific support for increasing the number of amateur hobby clubs in the Kingdom.

Backed by MOMRAH, Cityscape Global provided a world-class platform for real estate entities to showcase their products and services to a diverse and international audience.

Taking place for the first time in Riyadh, the four-day event attracted more than 180,000 attendees. Revolving around the theme “The Future of Living,” it featured over 350 exhibitors, more than 300 international and local speakers, and over 2,000 investors.

Established in 2008, Areeb Capital is a Jeddah-based investment firm that specializes in asset management, real estate investments, advisory services, and more.


German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Updated 09 February 2026
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German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Juffali recently welcomed German Federal Minister of Economy and Energy Katherina Reiche, during an official visit to the Juffali Industrial Business Park in King Abdullah Economic City, in the presence of Khaled Juffali, chairman of Juffali, and senior executives. The visit, on Feb. 2, marks a significant milestone in strengthening Saudi–German industrial cooperation.

Covering a total land area of 400,000 square meters, the business park serves as a strategic platform for advanced manufacturing and industrial localization in the Kingdom. The visit highlighted key joint industrial projects developed in collaboration with leading global partners, reflecting a shared commitment to long-term investment, technology transfer, and local value creation.

The official program included welcoming remarks and ceremonial milestones, during which Liebherr laid the foundation stone for its factory, while Juffali Industrial Products Company and National Automobile Industry placed the cornerstone for their manufacturing facility, symbolizing the advancement of two flagship industrial projects within the business park.

The Juffali Industrial Products Company and National Automobile Industry facility will have an annual production capacity of 6,000 trucks, while Liebherr’s plant is designed to produce up to 1,000 concrete mixers annually. Both facilities will operate with 100 percent local assembly and manufacturing in Saudi Arabia, reinforcing the Kingdom’s localization agenda and supporting the development of national industrial capabilities.

These projects represent a significant addition to Saudi Arabia’s industrial ecosystem and align closely with the objectives of Saudi Vision 2030, supporting sustainable industrial growth, job creation, and high-value manufacturing.

Khaled Juffali reaffirmed Juffali’s commitment to expanding international partnerships and contributing to the Kingdom’s economic diversification through long-term industrial collaboration with leading global partners, further strengthening KAEC’s position as a regional hub for advanced manufacturing.