Savvy Games Studios has announced its new brand name, Steer Studios. This strategic rebrand marks a significant step in the game development studio’s growth, as it moves to carve its own unique path within the gaming landscape.
Steer Studios is an international game development studio headquartered in Riyadh. Steer is on a mission to create groundbreaking gaming experiences for players from around the world.
Part of Savvy Games Group, which is 100 percent owned by Saudi Arabia’s sovereign wealth fund PIF, Steer is led by Chief Executive Officer Yannick Theler and a team of global and regional talent with decades of experience in the games sector.
Under its new identity, Steer Studios is poised to pursue its future direction and further strengthen its market position. The rebranding decision comes as the studio aims to establish a distinct presence that aligns with its vision, values and aspiration to deliver world-class games to a global audience.
Brian Ward, CEO of Savvy Games Group, said: “The evolution of Savvy Games Studios to Steer Studios represents an exciting milestone in its journey. This major step forward will ensure Steer stands as a beacon of innovation, charting new territories within the gaming industry.”
The name “Steer” embodies the studio’s commitment to exploring uncharted realms and leading the way in creating groundbreaking gaming experiences. With a focus on boldness and energy, Steer Studios seeks to captivate gamers worldwide through immersive gameplay and imaginative
storytelling.
Steer Studios is one of the first international games studios in Riyadh. Its team of more than 50 staff, almost 30 percent of whom are women, are creating exciting games for the global gaming community. By forging a distinct identity, the studio aims to contribute to the success of Saudi Arabia’s games sector and the advancement of the Kingdom’s Vision 2030 goals.
CEO Theler said: “Steer Studios is driven by the desire to open new possibilities in the gaming world. Our dedicated team is our family and remains at the heart of our success. We will continue to nurture their growth, well-being and creative freedom.”
