New Al-Hilal star Neymar Jr. can further elevate Saudi football, analysts tell Arab News

PSG’s Neymar takes a shot during the French League One match between Paris Saint-Germain and Angers at the Parc des Princes in Paris, France, Jan. 11, 2023. (AP Photo)
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Updated 15 August 2023
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New Al-Hilal star Neymar Jr. can further elevate Saudi football, analysts tell Arab News

  • Brazilian forward is latest Saudi Professional League high-profile acquisition this season
  • ‘More and more people outside the country will understand that the Saudis aren’t kidding when it comes to football’

SAO PAULO: After six seasons in France’s Paris Saint-Germain, footballer Neymar Jr. is ready to play for Riyadh’s Al-Hilal after a multimillion-dollar deal was reached earlier this week.

The Brazilian forward is the latest Saudi Professional League high-profile acquisition this season, after world stars such as Cristiano Ronaldo and Karim Benzema were transferred to Saudi clubs since December 2022.

One of the greatest idols in the sport, 31-year-old Neymar has more than 200 million followers on Instagram and is one of the most famous Brazilian celebrities nowadays.

The combination of his high-quality performance on the pitch and his media fame is expected to have a significant impact on Saudi football.

“He’s a world star and is at the height of his career. He’ll keep playing for Brazil’s national team and may be decisive in its future accomplishments,” Ubiratan Leal, a sports commentator at ESPN Brazil, told Arab News, adding that Neymar’s deal is in a way more important than Ronaldo’s, who was hired by Al-Nassr in December.

“Ronaldo is bigger than Neymar — he’s probably among the 10 major players in football’s history. But he’s ending his career and wasn’t able to keep playing for European clubs,” said Leal. Neymar, however, “could be included in any team in the world and would be its star player.”

Mauricio Noriega, a sports commentator at Radio Transamerica and website Trivela, told Arab News that Neymar “is still relatively young and can play high-level football for several years ahead.

“He can make a great contribution to Saudi football. His style is attractive to the audience — he likes to dribble and to show an artful way of scoring his goals.”

Noriega said Neymar can captivate Saudi football fans if “he manages to adequately prepare himself and regain his motivation.”

In recent years, he became a constant target of the French press and of PSG fans, and the atmosphere in the club was not positive.

Press reports attributed his decision to leave the Parisian club before the expiration of his contract to his complicated relationship with Kylian Mbappe.

On Monday, Neymar seemed to confirm such accounts by liking a social media post that said Mbappe told PSG to decide between the two.

“Now Neymar is joining a club that’s dominant in Asia and has a huge number of fans. He won’t have that feeling of not being able to reach his goals that he had in PSG,” Leal said, adding that he needs to feel “satisfied in his personal life outside the pitch, which is something that he cherishes very much, and Saudi Arabia certainly can offer him an enjoyable life. If he feels comfortable there, he’ll show great performances and will keep playing there.”

Neymar could become a protagonist in a league that has been drawing growing global attention since Saudi Arabia’s Public Investment Fund decided to invest in the country’s four major clubs, Noriega said, referring to Al-Hilal, Al-Nassr, Al-Ittihad and Al-Ahli.

In the SPL, he will meet a number of Brazilian players, including recent acquisitions such as Roberto Firmino, who plays for Jeddah’s Al-Ahli, and Fabinho, who is at Al-Ittihad. The Jeddah squad is also the current club of Romarinho.

Players Carlos Eduardo and Malcom will be Neymar’s Brazilian colleagues at Al-Hilal. The club’s manager, Portuguese Jorge Jesus, not only speaks the same language as Neymar but also knows Brazilian football and culture, after a victorious tenure as Flamengo’s manager a few years ago.

Historically, Brazilian players have been fundamental to Al-Hilal’s success, and have helped popularize football in Saudi Arabia.

“That’s the case with Rivellino, who played for Al-Hilal at the end of the 1970s, when Saudi football was becoming professional. He also had an artful style and drew massive audiences to the stadiums,” Noriega said.

Leal said with so many football stars in Saudi Arabia — including Ronaldo, Neymar and Benzema — more and more international fans “will see that it has a technically relevant league that’s important to follow.

“In Europe, there’s a certain prejudice against football played in other nations, including in traditional arenas like Brazil and Argentina. Saudi Arabia will keep facing such prejudice for some time, despite the recent acquisitions.”

But things may change when “football fans realize that the Saudi league is greatly competitive and has high-level performances,” Leal added.

“There’s a real fanaticism about football in Saudi Arabia, especially when we talk about major clubs like Al-Hilal.

“More and more people outside the country will understand that the Saudis aren’t kidding when it comes to football.”


LIV Golf announces return to Korea in 2026

Updated 09 March 2026
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LIV Golf announces return to Korea in 2026

  • Home favorites Korean Golf Club lead the field as Bryson DeChambeau and his Crushers GC team return to defend their LIV Golf Korea individual and team titles

BUSAN: LIV Golf today confirmed its return to Korea in 2026, with LIV Golf Korea set to be played at Asiad Country Club in Busan from May 28-31, 2026.

Marking a new chapter for the league in Asia, the 2026 event will introduce Asiad Country Club to the LIV Golf calendar in a multi-year agreement with the venue. Located in Korea’s second-largest city, the course has previously hosted international tournaments, including the BMW Ladies Championship and the 2002 Asian Games, and is regarded as one of the country’s finest championship venues.

Scott O’Neil, CEO of LIV Golf, said, “Bringing LIV Golf back to Korea, and to Busan for the first time, is an important next step for the league and for our fans here. The appetite for LIV Golf continues to grow, and Asiad Country Club and the city of Busan give us a venue that meets our ambitions for the event, both competitively and culturally in Korea. We’re excited to build on the momentum from our debut last season and deliver another memorable week for Korean fans.”

Fans can join the waitlist now at LIVGolf.com to secure tickets for LIV Golf Korea 2026, with hospitality and grounds pass details to be announced soon. Fans are encouraged to join the waitlist early, with limited inventory available. Premium hospitality and corporate experiences will be available for purchase, alongside specialty-priced group tickets for parties of 10 or more. Children aged 12 and under will receive complimentary Grounds Pass admission (one per paying adult).

LIV Golf made its debut in Korea in 2025, where Bryson DeChambeau claimed the individual title and led his Crushers GC to a team victory, completing a memorable double sweep. DeChambeau will return in 2026 to defend his title against a world-class field featuring many of the biggest names in the game, including former Ryder Cup star Anthony Kim, who recently beat DeChambeau and Legion XIII captain Jon Rahm in dramatic fashion to claim the LIV Golf Adelaide individual title, his first professional win in nearly 16 years.

Home attention will center on Korean Golf Club, featuring an all-Korean lineup led by captain Byeong Hun An alongside Minkyu Kim, Younghan Song and Danny Lee. Formed in 2026, the team has already found momentum both on and off the course, securing domestic partners including HANWHA PLUS and apparel partner AMAZINGCRE. Backed by strong local support, Korean Golf Club brings its own distinct brand of K-golf to the LIV Golf league, reflecting the culture, energy and growing influence of the game in Korea around the world.

An, captain of Korean Golf Club, said: “Playing LIV Golf in Korea means a great deal to all of us. Competing at home, in front of Korean fans, brings a different level of pride. As a team, we’re excited to represent Korean golf on this stage and around the world, and we’re excited to show the energy, passion and competitiveness that define the way Korean Golf Club plays the game.”

A city known for its vibrant culture, energy, and iconic coastline, Busan will host LIV Golf for the first time, again expanding the league’s reach through its 14-event calendar taking place across 10 countries and five continents.

Park Heong-joon, mayor of Busan Metropolitan City, said, “We are proud to welcome the LIV Golf League back to Korea and to host the event in Busan for the first time this May. Bringing a global sporting event of this scale to our city reflects Busan’s growing role as an international destination for sport, culture and tourism. We look forward to welcoming players, fans and visitors from around the world and showcasing the hospitality of Busan.”

As with last year’s event, which featured headline music acts including G-Dragon and IVE, the LIV Golf Korea experience will extend beyond the course, combining world-class competition with live music and unrivalled off-course entertainment. Details of the full concert and entertainment program will be announced soon.

The announcement of LIV Golf Korea 2026 marks the final event to be unveiled for LIV Golf’s 2026 season. The global golf league will host 14 events across 10 countries and five continents during the 2026 season, including its first-ever event in South Africa (March 19–22), alongside stops in Saudi Arabia, Adelaide, Hong Kong, Singapore, Mexico, Spain, the US, and the UK.

Notably, LIV Golf has already broken attendance records at LIV Golf Adelaide 2026, drawing more than 115,000 fans across the four-day tournament, including a single-day crowd exceeding 38,500 spectators, both new highs for the league and for professional golf events in Australia.