JEDDAH: Saudi football’s Pro League is being televised in more than 170 territories since Cristiano Ronaldo signed for Al-Nassr and it has “clearly caught the imagination of broadcasters worldwide,” a senior league executive said on Thursday.
Clubs have persuaded global stars to play in the Kingdom, with Karim Benzema, Jordan Henderson and Sadio Mane among those following in the Portuguese international’s footsteps.
Last month Al-Hilal made a $328 million bid for Kylian Mbappe, arguably the world’s best player, but the Paris Saint-Germain striker turned down a move.
Nevertheless, British director Peter Hutton, a member of the league’s board, told the BBC: “I think the budgets are in place for a number of years — you know, I don’t see this slowing down.
“I’ve worked in sport for 40 years and I’ve never seen a project as big, as ambitious and as determined to be a success.”
Manchester City manager Pep Guardiola said the Saudi League had “completely changed the market” and he expected more high-profile players to move to the Kingdom. But Hutton said it was “not necessarily a bad thing” if European football lost a little of its power.
Saudi clubs had only spent a quarter of what Premier League clubs had during the current transfer window, he said.
“This doesn’t necessarily mean that Europe isn’t going to be as strong in world football going forward, but I would say that’s not necessarily a bad thing. It’s good that football has strength around the world.”
