Nancy Ajram fronts Tiffany & Co.’s Lock campaign  

She fronted the US luxury label’s Tiffany Lock campaign. (Instagram)
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Updated 03 August 2023
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Nancy Ajram fronts Tiffany & Co.’s Lock campaign  

DUBAI: Lebanese superstar Nancy Ajram, Tiffany & Co.’s brand ambassador, fronted the US luxury label’s Tiffany Lock campaign. 

On Wednesday, the hitmaker posted a picture with her 38.5 million Instagram followers wearing the brand’s pieces. 

“The Tiffany Lock collection is an 18k gold connection to life’s defining moments and to one another. I tell the story of where I’ve been and where I’m going with Tiffany Lock designs,” Ajram wrote, captioning the image. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nancy Ajram (@nancyajram)

In the picture, the singer was wearing gold earrings, a necklace and gold and diamond bangles. 

The “Aala Shanak” music sensation was announced as the brand ambassador in February. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nancy Ajram (@nancyajram)

“I am excited to join @TiffanyAndCo as House Ambassador and to continue highlighting the brand’s diamond legacy and rich heritage,” she wrote at the time. 

The pop star followed in the footsteps of Hollywood stars Anya Taylor-Joy, Gal Gadot and Tracee Ellis Ross, and US singing sensation Beyonce, who have all served as brand ambassadors for Tiffany & Co. Freestyle skier Eileen Gu and Blackpink’s Rose are also brand ambassadors. 
 


Saudi 100 Brands showcases four Saudi labels in Paris

Updated 02 February 2026
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Saudi 100 Brands showcases four Saudi labels in Paris

DUBAI: The Saudi 100 Brands initiative has partnered with Galeries Lafayette Paris Haussmann for a three-week pop-up showcasing Saudi designers in the French capital.

The pop-up event runs until Feb. 16 and presents a curated selection of Saudi designers, offering a diverse view into the Kingdom’s evolving fashion landscape.

The initiative brings together womenswear labels Leem and Aleena alongside unisex brands SADF and The Coded Mail.

According to the brand, Leem’s mission is to curate stylish pieces designed exclusively for today’s fashion-conscious woman. Aleena, meanwhile, is a young Saudi brand offering sophisticated premium day and evening wear with a distinctive contemporary feel.  And

SADF takes inspiration from Saudi cultural heritage using premium Italian fabrics and The Coded Mail positions itself at the crossroads of streetwear and art.

“The pop-up represents a natural next step for The Coded Mail - taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,”   Mohamed Almajed, founder of The Coded Mail, said in a released statement.