Allison Transmission and King Long conclude successful Hajj operations

The buses served as an important mode of transportation within the country, helping pilgrims to successfully navigate their journey.
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Updated 30 July 2023
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Allison Transmission and King Long conclude successful Hajj operations

Allison Transmission, a global leader in the production of fully automatic transmissions, collaborated with bus manufacturer King Long and provided 40 buses to support this year’s operations during the Hajj pilgrimage in Saudi Arabia. The successful partnership supported the Kingdom’s objective of providing an exceptional Hajj experience to pilgrims.

Allison is renowned for its commitment to providing exceptional quality and comfort to passengers. Thanks to its advanced Torqmatic Series transmissions designed specifically for transit and coach buses, Allison helped play a key role in facilitating the transportation of pilgrims during this year’s Hajj season. Of the 40 buses, 21 were allocated to a customer in Jeddah and the remaining 19 were designated for another in Madinah.

The buses served as an important mode of transportation within the country, helping to successfully navigate challenging conditions including the demanding journey between Aziziyah and Arafat, which required extensive start-stop operations. The buses also ensured a seamless connection between Makkah and Madinah, further enhancing the convenience and comfort of the pilgrims.

“Allison Transmission is proud to have the opportunity to collaborate with King Long, one of the largest exporters of buses to Saudi Arabia, on this landmark project to meet the transportation needs of the Hajj season,” said Muhammad Ibrahim Khan, area manager for Middle East and Pakistan, Allison Transmission. “The King Long partnership is of utmost importance to us. Aligned with Saudi Arabia’s objectives for this busy season, our aim is always to offer the highest standards of reliability, durability and comfort for the many pilgrims.”

Allison’s torque converter and Continuous Power Technology eliminate power interrupts resulting in a comfortable and smooth driving experience for both the driver and passengers. The fully hydraulic automatic transmission without mechanical clutches, has less wear and tear also on all parts of the drivetrain and therefore resulting in fewer costly breakdowns and repairs.

Allison, King Long and the bus manufacturer’s Saudi dealer have actively engaged in fostering a strong and mutually beneficial partnership since 2018. Allison’s service support, extended warranty options and close coordination with fleet operators in conjunction with the dedicated efforts of the King Long team have further contributed to the successful partnership. Founded in 1915, the company is headquartered in Indianapolis, Indiana, US.


Australian minister Don Farrell launches LuLu festival

Updated 30 January 2026
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Australian minister Don Farrell launches LuLu festival

Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.