DUBAI: Part-Middle Eastern actress Yara Shahidi is set to front French label Jean-Paul Gaultier’s “Divine” campaign in August.
The renowned label will launch a new women’s fragrance, Gaultier Divine, next month and Shahidi will be the face of the adverts.
The new eau de parfum was crafted by perfumer Quentin Bisch and has a floral and marine scent.
The new eau de parfum has a floral and marine scent. (WWD)
The “Grown-ish” star was also included in the casting decisions and creative aspects of the launch, which aims to celebrate women.
The collaboration comes after Shahidi was spotted wearing an exquisite custom-made, bronzed look by Jean Paul Gaultier at the 2023 Met Gala in May.
This is not Shahidi’s only brand collaboration. Last year, she partnered with Dior for the launch of their Rouge Dior Forever — the stick version of Dior’s best-selling Rouge Dior liquid lipstick.
She took to social media at the time to share her campaign photos in one of the brand’s stores. “You can already find my face in stores,” she wrote to her followers.
Shahidi is also known for being an activist.
The Iranian-American actress has recently been showing support for the writers and performers taking part in a strike organized by the Screen Actors Guild - American Federation of Television and Radio Artists, or SAG-AFTRA.
Hollywood writers and performers are protesting pay and working conditions.
“PROTEST IS A FORM OF OPTIMISM,” the actress wrote on Instagram. “I stand alongside my peers in SAG who hold a deep belief that more equitable solutions must be created to continue on.”
She shared a short clip of her saying in an interview: “I think it’s so easy to be a pessimist and rightfully so. There is so much happening in the world that when you see somebody that isn’t being ignorant, isn’t not paying attention to the world, knows everything that is wrong with the world and still chooses joy and still chooses to be a force for good in any space, I think it really (allows us to rethink) how we can respond to what’s happening.”
