Uber’s female empowerment initiatives support Saudi goals to grow women’s workforce by 2030

The undated photo shows a female driver sitting in her car. (Photo courtesy: supplied)
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Updated 27 July 2023
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Uber’s female empowerment initiatives support Saudi goals to grow women’s workforce by 2030

  • More than 56 percent of participants mentioned using Uber to financially support their families
  • A large majority highlighted the sense of community it helped build, with 77 percent of respondents saying they felt safe driving with Uber

RIYADH: Uber — which provides UberTaxi service in Saudi Arabia — has revealed insights from female drivers in the Kingdom, with financial independence and safety as key issues.

Data shows an optimistic outcome of female empowerment in the Kingdom with more than 76 percent of participants citing financial independence as the reason they drive using Uber.

These numbers follow a survey shared by Uber among female drivers in Saudi Arabia and Egypt.

More than 56 percent of participants mentioned using Uber to financially support their families, with 46.89 percent of drivers successfully increasing financial stability.

A large majority highlighted the sense of community it helped build, with 77 percent of respondents saying they felt safe driving with Uber.

Localized features such as the “women preferred view” — a product Uber built explicitly for Saudi Arabia before expanding to other markets — allow female drivers a choice to be connected to women riders.

More than half of the participants want to continue their journey with Uber and progress professionally.

In line with its commitment to the Kingdom’s Vision 2030 goals, Uber continues to connect with, empower and support the advancement of women in Saudi Arabia by providing financial opportunities, flexibility and advanced safety measures for female drivers.

Wusool, the subsidized women empowerment program Uber launched in 2017, has supported more than 120,000 women taking 20 million trips to and from their workplace by 2021.

This has played a critical role in driving forward Saudi Arabia’s female labor participation, which has risen to 37 percent in mid-2022.

Mohammad Al-Juraish, general manager at Uber Saudi Arabia, said: “We are proud to play a key role in supporting female financial independence and empowerment in the Kingdom. We see that female drivers’ ages range from 21-46, showcasing the diversity of driver profiles who drive using the Uber app, whether for self-empowerment, exceeding cultural barriers or financial support.”

“We hope to continue creating innovative solutions and build locally using our global experience, to bridge mobility concerns for our riders,” he said.


Pioneering electric bus service takes to the road in Makkah

Updated 44 min 21 sec ago
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Pioneering electric bus service takes to the road in Makkah

  • The bus rapid transit project, a system designed to have higher capacity and reliability than conventional bus services, is said to be the first of its kind in the Kingdom
  • The vehicles operate in dedicated bus lanes within a network that includes two main bus stations and 11 stops along the route connecting them

MAKKAH: A pioneering electric bus service took to the road in Makkah this week.

Electromin, the developer and operator of the service in partnership with Umm Al-Qura for Development and Construction, said it is expected to serve more than 125 million passengers over the next 15 years, while cutting carbon dioxide emissions by more than 31,500 tonnes compared with traditional vehicles.

The bus rapid transit project, a system designed to have higher capacity and reliability than conventional bus services, is said to be one of the first of its kind in the Kingdom. It was inaugurated on Wednesday by Amr Al-Dabbagh, chairperson of Al-Dabbagh Group; Samir Nawar, managing director of Petromin; and Yasser Abu Ateeq, CEO of Umm Al-Qura.

The bus rapid transit project is designed to have higher capacity and reliability than conventional bus services. (Supplied)

Electromin, a subsidiary of Petromin specializing in energy and mobility solutions, said the new service, which forms part of the Masar Destination mixed-use real estate development project in Makkah, is one the first transport networks of its kind in the country, and represents a significant shift toward a cleaner, more efficient urban transport model.

It operates in dedicated bus lanes, connecting key hubs within Masar and providing safe, reliable and environmentally friendly transportation for residents and visitors, the company added. The network includes two main bus stations and 11 stops along the route connecting them. It has been designed to serve more than 5 million visitors and pilgrims annually, and to be easily accessible to all users.

Operators say the service is designed as a foundation for Makkah’s future transportation system, through its integration with the broader Masar project, which includes pedestrian walkways, more than 5,000 parking spaces, metro services and other urban infrastructure.