NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

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CEO McLaren Racing Zak Brown, driver Jake Hughes, Sundus Baroom, Omar Almoalim and Feras Shami of NEOM, driver Rene Rast, back, and MD/Team Principal McLaren Racing Ian James. (Supplied)
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NEOM McLaren Formula E Team drivers Jake Hughes and Rene Rast. (Supplied)
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The NEOM McLaren Formula E Team car featuring the AI-generated livery. (Supplied)
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The NEOM McLaren Formula E Team car featuring the AI-generated livery. (Supplied)
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Updated 26 July 2023
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NEOM McLaren Formula E Team unveil world’s first generative AI-designed livery in motorsport

  • Collaboration lauded by CEOs of 2 organizations involved in project 
  • Artwork will appear on race cars at London E-Prix as part of 60th anniversary celebrations
  • Design inspired by visions of the future provided by members of graduate program, team’s drivers

NEOM: The NEOM McLaren Formula E Team has unveiled the world’s first motorsport livery designed using generative artificial intelligence, to celebrate McLaren Racing’s 60th anniversary year at this weekend’s London E-Prix.

The livery, which is a collaboration between NEOM and McLaren Racing, features artwork built on visions of the future provided by drivers Rene Rast and Jake Hughes, as well as four members of NEOM’s Graduate Development Program.

Each contributor provided a personal vision, and the results were combined in an end-to-end AI process to produce the livery.

The visions were processed by a text AI to create a series of prompts, and these were used to produce an individual artwork for each vision using text-to-image AI.

The six visuals were combined into one artwork using image-to-image AI, before being enhanced to create the high-resolution graphics that McLaren Racing designers mapped onto the car.

The young Saudi NEOM graduates, central to the design process, will join the NEOM McLaren Electric Talent Programme later this year on a 12-month development program with the team. It is part of an ongoing initiative that will welcome a number of Saudi graduates to the team over the next few years, with the aim of developing Saudi talent through experience within a world-renowned high-performance organization.

Nadhmi Al-Nasr, CEO of NEOM, said: “The NEOM McLaren Formula E Team partnership supports various NEOM commitments, from driving sustainable solutions and nurturing Saudi talent through development opportunities, to delivering new technology to the world.

“We have leveraged creative and innovative technology to create the AI-generated livery to celebrate a milestone in McLaren’s history through visions of the future.”

Zak Brown, CEO of McLaren Racing, said: “We are delighted to work with NEOM on the creation of the first AI-designed livery in motorsport.

“When the car takes its place on the grid in London this weekend, it will mark a key moment in celebration of McLaren Racing’s 60th anniversary. McLaren has a long history of innovation in motorsport and beyond, so as we celebrate our past, it’s just as important to look to the future and continue to break new ground.”

The NEOM McLaren Electric Racing partnership brings together two organizations committed to creating a better future, and supports NEOM’s aspirations to be a global leader of sports technology and innovation through collaborations on and off the track.


NEOM concede at the death for the second week in a row as Al-Taawoun salvage late draw

Updated 51 min 37 sec ago
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NEOM concede at the death for the second week in a row as Al-Taawoun salvage late draw

  • NEOM narrowly lost to Al-Nassr 1-0 last weekend after Mohamed Simakan scored an injury-time winner
  • Al-Taawoun followed up with a late equalizer by Mohammed Al-Kuwaykibi to deny them three points

RIYADH: The Saudi Pro League returned for Matchday 26, with the table beginning to take its final shape as the season enters its final quarter. The title contenders kick off on Friday and Saturday, but Thursday’s action focused on a clash between upper mid-table sides NEOM and Al-Taawoun, alongside three relegation-battlers — Al-Najma, Damac and Al-Kholood — attempting to improve their standings.

In Tabuk, NEOM played out a 2-2 draw with Al-Taawoun, this season’s surprise package under the returning Pericles Chamusca. After a brilliant start to the campaign that saw them spend much of the season in the top four, a poor run of just one win in their last eight games has followed.

Al-Taawoun’s late equaliser was vital in their bid to maintain a spot in the top five. With Al-Ittihad lurking just three points behind and yet to play this weekend, every point matters for the Wolves of Qassim. Regardless, it has become a painful second half of the season for Chamusca’s side, as they now sit 12 points behind the top four.

After a heroic performance from Luis Maximiano against Al-Nassr last weekend, NEOM were unfortunate to leave Riyadh empty-handed after conceding at the death. There were still plenty of positives from the defeat, as Christophe Galtier’s squad appear to have finally hit second gear this season.

Calm and collected against Al-Nassr, they repeated the same approach against Al-Taawoun. Knowing their opponents thrive on space in the transition, NEOM prevented them from accessing wingers Marin Petkov and Biel, leaving star striker Roger Martinez isolated for most of the match.

Amadou Koné and Abdoulaye Doucouré did their part to disrupt the centre of Al-Taawoun’s block, with the former driving forward and the latter drifting in between the lines to create the opener. In the 23rd minute, Al-Taawoun’s defence were pulled apart as Luciano Rodríguez met Doucouré’s precise through ball to slot home.

NEOM maintained their composure throughout the match, but it took a wonder strike from Martinez to bring the visitors level in the 70th minute, the Colombian producing a superb strike from distance.

It only took six minutes for NEOM to respond. Saïd Benrahma broke down the Al-Taawoun defence once again, releasing Alexandre Lacazette for a powerful finish to restore the hosts’ lead.

Despite the strong performance from NEOM, they ultimately fell victim to another late setback. Substitute Mohammed Al-Kuwaykibi surged down the flank in stoppage time before cutting inside and curling a precise finesse shot beyond Maximiano to salvage a point.

Elsewhere, Damac continued their resurgence under Fabio Carrille with a 3-1 victory over Al-Najma, who remain rooted to the bottom of the table. The win moves Damac six points clear of Al-Riyadh in the relegation zone, while Al-Najma sit 14 points from safety with eight matches remaining.

Meanwhile, Al-Hazem secured a late victory after Abdulaziz Al-Dwehe netted an 86th-minute winner in a 2-1 triumph over Al-Kholood. It was a frustrating night for the Saudi Pro League’s all-time leading scorer Omar Al-Somah, who missed a penalty for the winners in the 60th minute.

Saudi Pro League action resumes on Friday, with Al-Fayha hosting Al-Ettifaq and Al-Riyadh welcoming Al-Ittihad at 10:00pm. The headline fixture of the evening — kicking off at the same time — sees second-placed Al-Ahli travel to face fourth-placed Al-Qadsiah. Victory for Al-Ahli against tough opposition would strengthen their title push, while defeat for Al-Qadsiah could effectively end their unlikely championship hopes.