RIYADH: Iraqi E-Sports Federation and Thriving, the Saudi talent and content-creating foundation, announced the signing of a strategic cooperation agreement on Thursday.
The partnership aims to increase the visibility of the Iraqi E-Sports Federation in the Arab electronic sports landscape by organizing competitions, developing content and promoting shared objectives and visions.
“Our goal is to transfer a better experience to Iraq, achieve future partnerships, attract sponsors and give Iraqis the opportunity to participate in tournaments and clubs,” said Hayder Jaafar, president of the Iraqi E-Sports Federation.
Moayad El-Tayeb, president of Thriving, told Arab News that signing such an agreement would help to enrich e-sports content throughout the Arab world.
“The future of video game and e-sports content in Saudi Arabia is thriving and this is why signing such an agreement will enhance the ability to achieve our common goals and implement the common vision,” he said. “We will work together to organize tournaments, manage and develop content.”
Saudi Arabia-based Thriving is a foundation that manages, develops and produces video games and electronic sports projects.
El-Tayeb said that the organization had ties with three other teams, including a Qatari e-sports team.
The CEO of Ads Soul Foundation, Abdulaziz Al-Zahrani, said that the collaboration presented many opportunities.
“Today’s agreement is an important step to strengthen the relationship, develop mechanisms for holding tournaments and competitions, and create and train players, in addition to ensuring high-quality content,” he said.
Thriving will provide marketing services as part of the relationship, in addition to monitoring social media accounts, organizing competitions, supporting the goals of the Iraqi E-Sports Federation and creating a platform for professional players.
The launch of the Gamers8, the world’s e-sports event, in Riyadh has attracted considerable interest from the Arab federations for electronic sports and received strong support from the Kingdom.
Riyadh season will begin with several significant events in professional tournaments and entertainment activities that bring together the greatest number of video games and e-sports. This cooperation will increase the opportunity to expand these activities and events.
Alliance between Thriving and Iraqi E-Sports Federation combines huge dreams and passionate visions
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Alliance between Thriving and Iraqi E-Sports Federation combines huge dreams and passionate visions
- Iraqi federation and Saudi talent and content-creating foundation announce signing of new partnership
- Strategic cooperation agreement will help raise profile of Iraqi E-sport Federation at Gamers8 in Kingdom
Why 2026 could be Saudi Arabia’s most important sporting year yet
RIYADH: As Saudi Arabia accelerates toward hosting some of the world’s biggest sporting events, the focus has shifted from spectacle to systems.
Under Vision 2030, building long-term capability in event-hosting has become as important as attracting the events themselves. And 2026 may be the year where that strategy is comprehensively tested more than ever.
The calendar alone hints at its significance. A mix of returning global fixtures and first-time arrivals will have Saudi Arabia host a near-continuous run of major events across multiple sports, creating an opportunity to refine and scale its hosting model.
The year begins with the Dakar Rally, which returns to Saudi Arabia for a seventh edition. More than 900 drivers will traverse over 7,000 km of desert terrain in one of the most logistically demanding events in world sport.
Shortly after, attention shifts to Al-Inma Stadium, with the Spanish Super Cup bringing Barcelona, Athletic Bilbao, Atletico Madrid and Real Madrid to Jeddah.
A new arrival will make its way to Saudi Arabia just a day prior: the AFC U-23 Asian Cup, a key tournament on the road to AFC Asian Cup 2027.
Sixteen nations will compete, offering a rehearsal not just for players, but also organizers and infrastructure ahead of the Kingdom’s first continental flagship event.
January 2026 also marks a milestone beyond the confines of traditional sport. The WWE Royal Rumble — part of the WWE’s “Big Four” Premium Live Events — will be staged outside of North America for the first time.
Riyadh is set to be the stage for the larger-than-life professional wrestling characters that have wowed Saudi fans on many an occasion in recent years.
The remainder of 2026 continues in similar fashion. Events confirmed include the Formula 1 Saudi Arabian Grand Prix, Formula E, AFC U-17 Asian Cup, eSports World Cup, WTA Finals, Gulf Cup and the Asian Indoor and Martial Arts Games.
These events form a calendar that includes elite competition, youth development, mass participation and digital sport.
What makes 2026 particularly important — despite the presence of much larger events in the following years, such as the AFC Asian Cup, the Asian Games and the FIFA World Cup — is not the scale of individual events, but the volume and variety.
These events will allow Saudi Arabia to deepen its operational expertise and test its ability to deliver consistently across a range of disciplines. This approach aligns with the Kingdom’s broader national objectives.
According to the Vision 2030 website, adult participation in physical activity for at least 150 minutes a week reached 59.1 percent in 2025, breaking past the 2027 target.
Also, children’s participation has risen to 19 percent, speeding past the 2029 goal by four years. Major events, in this context, are not endpoints, but catalysts for the rapid growth on show.
That is why tournaments such as the AFC U-23 Asian Cup and AFC U-17 Asian Cup sit alongside the global spectacles on the 2026 calendar.
More than just a way of bringing as many events as possible to the Kingdom, they represent pathways for athletes, fans, volunteers and organizers to engage with sport at every level, while contributing to Saudi Arabia’s growing identity as a capable and credible host.
By the time the Kingdom turns its full attention to the AFC Asian Cup 2027 — just over 12 months from now — much of the groundwork will have already been laid.
In that sense, it is clear to see that 2026 will not just be about headlines, but also building the Kingdom’s readiness for the sheer variety of events to come.
