Twitter’s new chief working on plans to bring advertisers back to platform — FT

The logo for Twitter is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., June 1, 2022. (REUTERS)
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Updated 29 June 2023
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Twitter’s new chief working on plans to bring advertisers back to platform — FT

  • Twitter hopes to renegotiate multiple contracts with tech companies such as Amazon.com, Salesforce and IBM into single broader partnerships, according to the newspaper

CALIFORNIA: Twitter’s new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk’s ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times (FT) reported on Wednesday.
Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through Twitter’s new short-video feed, the newspaper reported, citing three people familiar with the situation.
She is in talks about a broader partnership with Alphabet-owned Google that would include advertising and access to some of Twitter’s data, the report said, citing someone familiar with the matter.
Twitter also hopes to renegotiate multiple contracts with tech companies such as Amazon.com, Salesforce and IBM into single broader partnerships, according to the newspaper.
Twitter did not immediately respond to a Reuters request for comment on the report.
Reuters earlier this month reported that Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content.

 


Media watchdogs condemn Israeli airstrike that killed 3 journalists in Gaza, call for investigation

Updated 22 January 2026
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Media watchdogs condemn Israeli airstrike that killed 3 journalists in Gaza, call for investigation

  • International Press Institute, Committee to Protect Journalists and Reporters Without Borders among organizations demanding urgent action

DUBAI: Media watchdogs including the International Press Institute, the Committee to Protect Journalists and Reporters Without Borders have spoken out against Israel’s treatment of media workers following an airstrike that killed 3 journalists in Gaza on Wednesday.

Those killed were Mohammed Salah Qashta, Abdul Raouf Shaat and Anas Ghneim.

The Israeli military said the attack targeted what it had identified as “several suspects” operating a drone and “affiliated with Hamas.”

According to eyewitnesses, the journalists were using a drone to record aid distribution by the Egyptian Relief Committee when the strike hit one of the committee’s vehicles.

The IPI called for an “immediate and credible investigation” and renewed pressure on the international community to take “concrete actions” to hold Israel accountable.

IPI executive director Scott Griffen said the Israeli government has “failed to credibly investigate attacks on journalists” and that the “international community has failed to hold Israel to account for its pattern of targeting and killing journalists.”

He urged strong action, saying that “it is long past time for the international community to take concrete steps to end the cycle of complete impunity for killings of journalists in Gaza.”

The International Federation of Journalists and the Palestinian Journalists Syndicate also condemned the killings and attacks on journalists, calling for an immediate investigation.

The IFJ appealed to all “combatants in this conflict to do their utmost to safeguard journalists and media professionals,” said IFJ general secretary Anthony Bellanger.

“Media workers in areas of armed conflict must be treated and protected as civilians and allowed to perform their work without interference,” he added.

The PJS said that the direct shelling of the journalists’ vehicle constitutes a war crime and a crime against humanity under international humanitarian law, in violation of the Geneva Conventions and UN resolutions that guarantee the protection of journalists during armed conflicts.

The syndicate called on the International Criminal Court to open “urgent and serious investigations” and to “issue arrest warrants against those responsible for the killing of journalists.”

It also urged the UN and other international organizations to take action “rather than limiting their response to statements of condemnation.”

The CPJ condemned the strike, which took place amid a ceasefire, said regional director Sara Qudah.

“Israel, which possesses advanced technology capable of identifying its targets, has an obligation under international law to protect journalists,” she said.

On Thursday, CPJ and RSF called on the 29 member states of the Media Freedom Coalition, in a joint letter, to take concrete steps toward guaranteeing media access to the Gaza Strip.

The move comes ahead of the Israeli Supreme Court hearing on Jan. 26 that will determine whether the press will have independent access to Gaza.

The signatories asked governments to send official representatives to the Jan. 26 hearing and to prioritize press freedom in their engagement with the new technocratic government, formed under a US-backed plan to govern Gaza.

They also urged states to ensure that the International Stabilization Force applies UN Security Council Resolution 2222, which recognizes journalists as civilians during armed conflict and affirms their right to protection and access.

“The inaction of states around the world encourages censorship and sets a dangerous precedent for other conflicts, to the detriment of civilian populations, humanitarian aid and political decisions based on verified facts,” said RSF director general Thibaut Bruttin.

More than 200 Palestinian journalists and media workers have been killed since the start of the war in October 2023, according to multiple reports.