Jordanian companies to participate in Saudi Food Show 2023

The Saudi Food Show 2023 will be held in the Riyadh International Convention and Exhibition Center. (The Saudi Food Show 2023)
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Updated 19 June 2023
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Jordanian companies to participate in Saudi Food Show 2023

  • JEA chief said the event is a great opportunity for Jordanian companies to promote their products

AMMAN: Around 18 Jordanian food companies will participate in the Saudi Food Show 2023, which will be held in Riyadh on Tuesday, Jordan News Agency reported.

The firms will showcase their products through the Jordanian Exporters Association, with assistance from the US Agency for International Development’s Business Growth Activity program.

The importance of Jordanian participation in the first edition of the exhibition was stressed by JEA Director General Halim Abu Rahma. He noted it is a great opportunity for companies to promote their products and explore new marketing avenues, especially given the current worldwide interest in food security.

Furthermore, Abu Rahma said that the three-day expo is an important event for the global food sector since it will gather global companies, producers, suppliers, and experts, adding that this presents a real opportunity for Jordanian enterprises to form international connections.

Abu Rahma lauded the work of the Business Growth Activity program, which aims to support startups and SMEs in Jordan boost their productivity, competitiveness and innovation, consequently creating new jobs for young people and promoting the country’s economic progress.
 


Chef serves up a taste of Spain at Ithra Cultural Days in Saudi Arabia 

Updated 20 January 2026
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Chef serves up a taste of Spain at Ithra Cultural Days in Saudi Arabia 

DHAHRAN: Among the attractions of the Ithra Cultural Days: Spain at the King Abdulaziz Center for World Culture (Ithra), visitors can try a tantalizing selection of Spanish foods — none more renowned than its famous paella. 

Arab News spoke with chef Jose Zafra at the event, which runs until Jan. 31, who flew in from Spain to offer a taste of his homeland to the people of Saudi Arabia. 

A “master rice cook, paella researcher and promoter,” according to his business card, his logo is even designed around the recognizable cooking pan and the phrase “Pasion por la paella,” or “Passion for paella.”

“That's why the pan is round because people get around and eat all together — to share culture and passion and life,” Zafra told Arab News as foodies lined up behind him, eager to try a plateful.

Arab News spoke with chef Jose Zafra at the event, which runs until Jan. 31. (Supplied)

“It’s not just a food. It’s a link, a connection. Paella is the symbol of unity and sharing. And people now are going to try it — authentic Spanish paella in Saudi Arabia.”

The word “paella” comes from the Latin “patella,” meaning pan.

In Spanish, it refers both to the rice dish itself and the pan in which it is cooked.

Paella was introduced to Spain during Moorish rule. It originated in Valencia, on the country’s eastern coast, as a rural peasant dish that was cooked by farm workers over open fires using local ingredients. Over time, the dish’s popularity spread and other versions evolved, for example featuring seafood and meat.

It is different to Saudi Arabia’s kabsa, a communal dish which similarly uses rice and meat. Kabsa is cooked in a deep pot to ensure the rice stays soft and aromatic from the meaty broth, whereas paella uses a wide, shallow pan to fully absorb flavors evenly, often creating a prized crispy layer at the bottom. 

Visitors to Ithra’s Culture Days can enjoy the flavors of Spain made with a sprinkling of local love — true to the origins of the dish.

Find the scoops of Spanish joy near the food truck area and try chicken paella, seafood paella —or both! You will see the signs offering a plate, at SR35 ($9) for chicken and SR40 for seafood, or let your nose lead you there.

Zafra concluded: “The chicken is from here, the seafood is from here — and the passion, well, that is from Spain.”