RIYADH: Al-Nassr Football Club, the runners up in the Saudi Pro League this season, signed a platinum sponsorship agreement on Thursday with King Abdullah Financial District Development and Management Company.
Under the deal, the logo of the Riyadh-based company, which is wholly owned by the Public Investment Fund, will be displayed on the first team’s shirts for the next three seasons, according to a media statement. The brand will also feature prominently across the club’s digital platforms, at the stadium, and on team merchandise and promotional materials.
The agreement was signed by Al-Nassr CEO Ahmed Al-Ghamdi and Gautam Sashittal, the CEO of the company, in the presence of board members and executives from both organizations.
“Through this partnership we aim to be drivers of transformation in the sports realm within the Kingdom, fostering a dynamic ecosystem of success, innovation and fan engagement,” said Al-Ghamdi.
Sashittal welcomed the partnership and said authorities in the Kingdom have set ambitious goals and that both organizations, which he described as “game changers” in their respective sectors, are important enablers for efforts to achieve them.
“Over 80 percent of men and women in the Kingdom play, attend or follow football, making this the most important arena for public engagement and the development of health and well-being initiatives,” Sashittal added.
“By the end of 2030, 40 percent of people in the Kingdom will be practicing sports or physical activities on a weekly basis. This vast reach, unparalleled popularity and football's ability, and indeed, Al-Nassr’s ability, to inspire and unite people, young and old, makes the sport an important avenue for socioeconomic transformation.”
The sponsorship deal comes as Saudi Arabia is stepping up its efforts to expand investment in key sectors, including sport. The aim is to enhance the contribution they make to the Saudi economy in line with the aspirations of Vision 2030, the national development and diversification plan.
On June 5, Crown Prince Mohammed bin Salman launched an investment and privatization project for Saudi sports clubs, with the aim of encouraging private-sector investment to help develop national teams, regional sports clubs, and participation at all levels.
Thanks to the recent growth of Saudi football and a surge in popularity, the Saudi Pro League is now screened by 48 platforms and broadcasters in more than 170 countries.
Attendance at Al-Nassr matches doubled in the past year. In December, the club succeeded in attracting and signing one of the sport’s greatest talents, Portuguese superstar Cristiano Ronaldo.
Al-Nassr signs platinum sponsorship deal with Public Investment Fund-owned company
https://arab.news/brrsb
Al-Nassr signs platinum sponsorship deal with Public Investment Fund-owned company
- King Abdullah Financial District Development and Management Company’s logo will appear on the first team’s football shirts for the next three seasons of the Saudi Pro League
- ‘Through this partnership we aim to be drivers of transformation in the sports realm within the Kingdom,’ said Al-Nassr CEO Ahmed Al-Ghamdi
AlUla Trail Race 2026 opens for runner registration
- Open to beginners and experienced athletes worldwide
- Distances from 1.6km to 100km for children and adults
ALULA: Registration has now opened for the AlUla Trail Race to be held on Jan. 22 and 23 next year.
The contest offers local and international participants a selection of distances and challenges set against the dramatic landscapes and ancient heritage sites of AlUla, located in Madinah.
According to a Saudi Press Agency report on Wednesday, the race is open to beginners and experienced runners.
The series includes a Kids Run (1.6 km) for children aged 5 to 12, Sunset Run (3 km) for those 13 and above, and a 10 km and 23 km for more experienced participants.
There are also demanding 50 km and 100 km ultra trail races for the most resilient and skilled runners. All routes will end in Old Town, ensuring an exciting finish for both runners and spectators.
On the first day, runners will arrive to collect their race packs before taking part in the Kids Run and the Sunset Run. Race kits can be collected at the event village, which will be located at the amphitheater in Old Town.
Day two will host the competitive distances, beginning at sunrise with the 100 km, followed by the 50 km, 23 km, and 10 km. Medal ceremonies will take place throughout the day as runners cross the finish line.
The organizers said every participant will receive an official AlUla Trail Race 2026 pack, including a tote bag, buff, race T-shirt, timing chip, and bib number. Entry fees begin at SR100 ($26) and SR50 for children.
The contest is a part of the AlUla Moments 2025/26 calendar, a year-round schedule of events and festivals designed to promote the area as a premier destination for tourism, sports, culture, and heritage.
Other world-class sports events include the professional cycling AlUla Tour, AlUla Desert Polo, and the Al-Fursan Endurance AlUla — one of the most prestigious endurance races on the equestrian calendar.
