LONDON: The Lebanese Broadcasting Corporation International launched on Thursday a campaign to support and inspire Lebanon’s three national basketball teams, which will be competing in three upcoming global tournaments.
The promotional campaign, “#OurWorldOurPlayground,” will be showcased on screen, on LBCI’s website, and on digital platforms, announced LBCI in a press statement.
Through an agreement with FIBA, the private television station has secured exclusive broadcasting rights in Lebanon for major international and continental championships until 2025.
LBCI said the campaign would seek to unite the Lebanese community, at home and abroad, rallying their support for the competing teams across the three world championships.
LBCI’s campaign will include promotional clips, special TV shows, and in-depth newscast coverage.
This coverage will feature exclusive interviews, unique stories, and reports involving renowned experts and male and female players supporting Lebanon’s presence on the global sports map.
The Lebanese women’s team is the only Arab team competing in the first stage of the FIBA Women’s Asia Cup in Sydney, Australia, starting June 26; the U19 team will compete in the first stage of the FIBA U19 Basketball World Cup commencing on June 24 in Hungary; and the men’s team will participate in the FIBA Basketball World Cup starting on Aug. 25 in Indonesia.
