Who’s Who: Abdulrahman Al-Anbar, director of strategic partnerships at Quality of Life Program

Abdulrahman Al-Anbar
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Updated 17 May 2023
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Who’s Who: Abdulrahman Al-Anbar, director of strategic partnerships at Quality of Life Program

Abdulrahman Al-Anbar is director of strategic partnerships at the Quality of Life Program, one of the Saudi Vision 2030 realization programs.

Since joining the program in March 2022, Al-Anbar has overseen the building, strategizing and executing of the strategic partnerships’ department that is aligned with the program’s strategic goals with all relevant stakeholders, including the Tourism Investment committee.

He has signed strategic partnerships and activations with the private, government and nonprofit sectors as well as measured their impact.

Before that, Al-Anbar was a senior partnership specialist at the Ministry of Investment’s investor-solution department.

At the ministry, he offered business solutions and value-added services catered to high-caliber investors, and was part of the regional headquarters attraction team for end-to-end services.

Al-Anbar took part in delegations within Saudi Arabia and abroad, along with being part of the COVID-19 response center team.

In 2018, he was head of strategic relations at the Local Content and Government Procurement Authority.

Through his work at the authority’s priority project office, Al-Anbar established strong external relationships with key stakeholders and developed communication plans to identify possible areas of collaboration.

He arranged workshops and events for relevant government agencies, and liaised with officers to ensure that cases of distressed projects were addressed.

In 2015, Al-Anbar was deputy public relations manager at Banque Saudi Fransi, where he managed public relations processes, sponsorship activities and press releases.

He also worked as marketing director at Moheet Al-Jazirah Ltd., a London-based real estate and property management services company.

During that time, Al-Anbar provided marketing planning and leadership by ensuring that the appropriate structures, systems, competencies and values were developed.

Before that, he worked as a marketing communication manager at Intigral, a digital entertainment company owned by STC Group.

Al-Anbar received a bachelor’s degree in marketing communication from Emerson College in Boston, US. He also earned a master’s degree in public relations and communications from the University of Westminster, UK.


Little Farm: A countryside escape in the heart of Jeddah

Updated 57 min 43 sec ago
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Little Farm: A countryside escape in the heart of Jeddah

  • The farm provides a pleasant setting for capturing memorable photos, especially when children encounter farm animals for the first time

During weekends, I always like to take my 18-month-old son somewhere that stimulates his senses and curiosity. While searching for family-friendly farms in Jeddah, I discovered Little Farm, located in the Al-Manarat district. With a 4.2 rating, it seemed like a convenient nearby option.

My first impression upon entering was very positive. The venue also hosts children’s themed parties, and the cashier explained the available activities, which cater to children as young as one year old. Visitors can access the animal farm area starting from SR39 for both adults and children.

Older children can participate in interactive experiences such as goat milking, which is offered for an additional fee. Visitors can also explore dedicated rabbit and cat halls, both available at an extra charge. These halls allow children to interact with animals from various breeds in a safe environment, under the supervision of trained animal specialists. Another section of the venue is the vertical farm zone, where families can explore hanging fruits and vegetables and learn about modern farming methods.

I purchased tickets for the animal farm and paid an additional SR25 for a basket of animal feed, which included cattle feed, bird food, clover, grains and lettuce. Visitors can keep the reusable straw basket for future visits. The dark brown basket with a blue base adds to the countryside aesthetic. The farm opens daily to visitors at 4:30 p.m.

A toddler gets a close encounter with a goat at the Little Farm. (AN photo by Nada Hameed)

The maze-like entrance creates the atmosphere of a secret garden. Visitors are first greeted by a group of large turkeys, loudly announcing their presence. I quickly moved toward the duck pond, as ducks are my son’s favorite birds. We enjoyed feeding them lettuce by the water. Both the ducks and the pond were clean, and the experience was enjoyable enough that my son wanted to stay there for the rest of the visit.

We then moved to the turtle enclosure, where the animals appeared active and eager to be fed. In the goat section, children were allowed to hold a baby goat, which quickly became a highlight for many families. We also fed goats and sheep, the farm indeed provided an engaging and educational experience for children. Ponies, cows, donkeys and geese were also there.

The farm provides a pleasant setting for capturing memorable photos, especially when children encounter farm animals for the first time. The reactions are truly priceless.

The animal shelters were clean and spacious, and the farm offers a good variety of animals. Staff members were helpful and welcoming, and overall prices were reasonable for the experience offered. For more information, check the farm’s Instagram account @littlefarmksa.