RIYADH: Artificial intelligence could be on its way to billboards in Riyadh after AI firm SCAI formed a strategic partnership with outdoor solutions company Al Arabia to bid for a contract in the city.
The agreement will see the two businesses combine their resources and expertise by setting up a special-purpose company to improve their chances of winning the contract for Remat Al-Riyadh's outdoor billboard project.
As part of its digital transformation strategy, Al Arabia aims to revolutionize traditional advertising by leveraging financial and technical expertise, while the Public Investment Fund-owned SCAI will contribute AI technology to drive innovation.
The partnership extends beyond advertising and includes utilizing cutting-edge technology to develop smart cities and enhance the urban landscape.
Al Arabia pointed out that this agreement marks the beginning of a new era, introducing the next generation of advertising billboards suitable for smart cities, Alarabiya reported.
The terms and provisions of the agreement will only become binding if Al Arabia secures the project. Until then, they are not considered enforceable by either party.
SCAI aims to be the leading AI provider in the region with projects that go up to $206 million in value.
Moreover, the Remat project, launched last month, aims to introduce new advertising formats on building facades, vacant lands and public transport, besides improving the urban landscape.
This initiative aligns with Vision 2030’s Quality of Life program, which seeks to enhance individuals’ lifestyles and livability.
The project is divided into two bundles. The first bundle offers three opportunities, including advertising on premium roads in Riyadh through building facades and vacant lands. The second bundle will be announced later this year.
