DUBAI: Consultancy firm Deloitte is hosting its flagship artificial intelligence and data analytics event, Experience Analytics, in Riyadh, Saudi Arabia, on May 18.

The event aims to serve as a platform to showcase and discuss emerging technologies like generative AI and machine learning, particularly within the Middle East.

Mutasem Dajani, CEO of Deloitte Middle East, said: “Experience Analytics is the ideal forum to engage in discussions and the exchange of ideas on the best means to leverage emerging technologies that are truly shaping our present and future.”

He added that the decision to host the forum in Riyadh came on the back of the transformation taking place in the Kingdom, which “is experiencing today an unrivaled rate of development, and the resulting socioeconomic transformation will be surely accelerated by these emerging technologies.”

Under the theme “Creating Order From Chaos: Releasing the Power of AI,” the forum will feature over 30 sessions of TEDx-style talks, panel discussions, live demonstrations, and interactive lab activities.

The panels and breakout sessions include topics such as the hype around generative AI, the future of data and AI in digital government, the power of data in sports, and the role AI plays in creating a more sustainable world.

Deloitte will also announce the Middle East chapter of its AI Institute. Launched in June 2020, the institute focuses on AI research and applied innovation across industries. It currently has operations in the US, UK, Australia, Canada, Germany, and China.