Mohamed Yousuf Naghi Motors opens Ford center in Jeddah

Chairman Sheikh Mohamed Yousuf Naghi receives the ‘International Excellence Award’ from Kay Hart, president, Ford International Markets Group.
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Updated 15 May 2023
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Mohamed Yousuf Naghi Motors opens Ford center in Jeddah

Mohamed Yousuf Naghi Motors Co., the authorized dealer for Ford cars in the western and southern regions of Saudi Arabia, opened its new main center in Jeddah, in the presence of Sheikh Mohamed Yousuf Naghi, chairman of the board of directors, and Kay Hart, president, Ford International Markets Group. The event was also attended by a number of guests from the US Consulate, executives of Ford International and its regional office in the Middle East, businessmen and customers.

Located on Jeddah highway, this new 5,952-square-meter facility features ultra-modern equipment, which will provide all services to customers under one roof, starting from sales with customer services such as financing, retail sales, corporate and digital sales, and all the way to after-sales services, and customer relations services. It also includes an integrated warehouse to secure spare parts and some additional services such as maintenance packages, accessories and extended warranty on cars.

At the opening ceremony, Ford Motors awarded Mohamed Yousuf Naghi Motors Company with the “International Excellence Award” for their efforts in growing the Ford and Lincoln brands in the western and southern regions and expanding investments in an accelerated and tangible manner.

Hart said: “The new Mohamed Yousuf Naghi Motors facility is a testament to our company’s strategy, Ford+, and the transformation that is taking shape right across our business. We have the chance to remind the world what sets Ford apart from others — our terrific products, our obsession with quality, treating our customers — and each other — like family, and this dealership does just this! We want our Saudi customers to feel like they’re here to do more than just buy or service a vehicle. We want them to enjoy this space and every interaction within, whether with the Naghi team or the cutting-edge customer experience technologies installed.”

She said the new facility is an important initiative to support the Ford brand and to meet the increasing demand for it.

Integrated construction work and preparations for developing this center took one year and a few months, and the result was a facility full of state-of-the-art equipment for maintenance services, accommodating 70 cars for that purpose. It provides all after-sales services such as detecting and checking all models, as well as repairing and performing periodic maintenance. The center includes more than 65 cranes and is supervised by many qualified technicians and engineers, who were trained by Ford experts to develop their skills to the highest levels.

Ahmed Al-Kahwaji, managing director of the Ford brand at Mohamed Yousuf Naghi Motors Co., stressed on the importance of the new center and its value for Ford customers in the western region, specifically in Jeddah. In his speech at the opening, he said: “The rapid urban development in this region encouraged us to establish the largest integrated center for the brand to strengthen our presence in this region. We are confident that the new center will allow us to better serve our customers, which is part of our constant endeavor to exceed our customers’ expectations to the maximum extent possible. This opening comes within the strategic expansion plan adopted by the company, which aims to enhance its spread, to reach its customers and provide them with the best services and to strengthen the partnership relationship with Ford Motors.”

He added: “Mohamed Yousuf Naghi Motors Co. is determined to develop its business and raise the volume of its investment in the Ford brand due to the company’s confidence in the durability and strength of the national economy, which encourages and helps to invest in many areas. We seek to keep pace with the vision by developing our business and opening such integrated centers, which will create many job opportunities for the country’s youth; this is a responsibility that we place among our priorities.

“With all humility and with the increase in the volume of our investments, we consider this facility a start toward a new era for us with the Ford brand.”


Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

Updated 21 December 2025
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Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

With local infrastructure investment, AI-ready data centers and diverse strategic partnerships, Cisco is supporting the Kingdom’s secure expansion into an AI-driven, cloud-first future. 

Fady Younes, managing director for cybersecurity at Cisco for the Middle East, Africa, Türkiye, Romania and CIS, said that Saudi Arabia is adopting AI at a pace faster than the global average, according to Cisco’s Cybersecurity Readiness Index and AI Readiness Index. Still, while this rapid uptake is driving efficiency and innovation, it also introduces new AI-related risks that organizations must address early, he said. This underscores the critical importance of embedding security into every digital and AI initiative from the outset to ensure safe and sustainable growth.

A key pillar of Cisco’s strategy in Saudi Arabia, according to Younes, is local infrastructure investment. Cisco has established fully operational data centers in the Kingdom to deliver cloud-based security services and the Webex collaboration platform, with plans to launch a dedicated Meraki cloud region. Localizing these services, he said, supports national data-sovereignty requirements, strengthens regulatory compliance, and reduces latency, enabling faster AI-driven threat detection and response.

Younes also pointed to Cisco’s partnership with AMD and HUMAIN, a PIF company. This joint venture, set to launch in 2026, will combine advanced data centers with Cisco and AMD technologies to provide efficient, cost-effective infrastructure and develop up to 1 GW of AI capacity by 2030. He described the initiative as a strong example of how global technology expertise and local ambition can align to support the Kingdom’s long-term AI goals.

Discussing the growing demand for AI-ready data centers, Younes highlighted Cisco’s role in modernizing traditional environments into unified, high-performance platforms. This includes Secure AI Factory architectures with scalable AI PODs and embedded security, private and hybrid cloud models that preserve data sovereignty, GPU-optimized compute powered by low-latency Silicon One networking, and unified management through platforms such as Intersight and Nexus Dashboard. All these capabilities, combined with strategic partnerships with companies like NVIDIA, give Saudi organizations the resilience and scalability needed to run large-scale AI workloads with confidence.

On the cybersecurity front, Younes explained that AI now sits at the core of how threats are detected and contained. By applying AI across the security stack, Cisco can identify patterns that human analysts would miss, correlate signals across networks, endpoints, and cloud environments, and automate large parts of responses at speed. This approach is fundamental in the Middle East, where rapid digitization has expanded attack surfaces and introduced risks like shadow AI and fragmented security tools.

Platforms such as Cisco’s AI Defense, he said, are designed to protect AI models and applications themselves, while also strengthening overall detection and response. Identity has also become the primary target in modern attacks, so Cisco’s AI-driven tools protect user identities, authentication flows, and access behaviors across hybrid environments. Combined with capabilities like Hybrid Mesh Firewall and Universal Zero Trust Network Access, these technologies are delivered through the Cisco Security Cloud, enabling Middle East organizations to respond faster, simplify operations, and stay ahead of increasingly AI-driven threats.

Beyond technology, Younes stressed that building a skilled local workforce is essential to sustaining Saudi Arabia’s digital momentum. Cisco works closely with universities, government entities, and telecom partners to develop talent equipped for AI-enabled, cloud-centric networks. To date, more than 480,000 learners in Saudi Arabia have been trained through the Cisco Networking Academy, with women accounting for 36 percent of participants. Cisco has also committed to providing free digital upskilling for 500,000 learners in the Kingdom over the next five years across AI, cybersecurity, data science, and programming.

He added that Cisco is placing growing emphasis on AI-security literacy, helping learners and professionals understand emerging risks such as data exposure, shadow AI, and identity-based attacks. To further advance AI research and development, Cisco and King Abdullah University of Science and Technology announced the launch of a new AI Institute, focusing on applied research in areas ranging from AI-native communication systems and advanced edge infrastructure for Industry 5.0 to AI-driven solutions for critical sectors such as water, energy, food, and healthcare.

Looking ahead, Younes believes that the most significant security priorities for Saudi organizations over the next five years will shift toward protecting far more dynamic, distributed, and automated environments. One of the biggest needs will revolve around securing AI systems themselves, not just the data they use, but the models, applications, and pipelines that drive new digital services. As cyberattackers increasingly use AI to scale their operations, organizations will also need defenses that operate at machine speed and can automatically correlate signals across networks, users, and cloud workloads.

Fragmented security architectures will be another challenge as companies modernize and move deeper into hybrid and multicloud environments. Cisco’s integrated approach, bringing networking and security together through the Cisco Security Cloud, is designed to address this challenge, Younes said. By simplifying complex hybrid and multicloud environments and supporting zero-trust security across AI workloads, Cisco aims to help Saudi organizations innovate securely and confidently as they embrace AI at scale.

Finally, there is the long-term workforce element. As networks become more cloud-centric, Saudi organizations will need talent that understands both AI and cybersecurity. Cisco’s partnerships across the Kingdom, from enterprise collaborations to skills programs, are designed to help build that capability so organizations can innovate confidently at scale.