Chalhoub Group’s web3 sneaker brand ‘SOL3MATES’ reveals first NFT collection

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Updated 16 April 2023
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Chalhoub Group’s web3 sneaker brand ‘SOL3MATES’ reveals first NFT collection

SOL3MATES, Chalhoub Group’s web3-native sneaker brand, revealed its first NFT collection “SOL3MATES OG NFTs.” Only 10,000 NFTs will be available at 0.03 ETH ($55) on May 4 for a limited time only. Purchasers of the collection become members of the SOL3MATES community and receive exclusive membership benefits such as early access to future collections, preferred pricing, free merchandise and more. The NFT will be available for purchase on the luxury NFT marketplace Exclusible.

SOL3MATES OG NFT holders will receive priority access to the first limited-edition sneaker drop from SOL3MATES — “Sirocco 1,” designed in collaboration with French designer Kacimi Latamène, renowned on social media for his viral sneaker designs. Sirocco 1, which is inspired by the Mediterranean wind, will be available for pre-order from September with delivery expected by year end. The maximum supply will be equal to the number of unique OG NFT owners to ensure exclusivity and avoid overproduction. NFT owners will experience preferred pricing and delivery ahead of the public.

“We are a sneaker brand first, and an NFT project second,” said Nick Vinckier, head of corporate innovation at Chalhoub Group and founder of SOL3MATES. “Our aim is to create the sneaker brand of the future, born from web3 technology and mechanics such as gamification, community and decentralization. The entire customer journey is created in such a way where we merge the best of the virtual and physical experience. With the launch of our first collection, and all future collections, our focus is on adding value to our community over time.”

The NFT pre-sale starts on May 4 for a selected audience. The public sale starts on May 5 and will last 48 hours (or until supply lasts).

SOL3MATES is also actively growing its event, retailer and brand partnerships to increase benefits for its NFT collection owners. For example, with this collection launch, 1,110 lucky NFT owners living in the UAE, Saudi Arabia and Kuwait will be able to upgrade to Sapphire-tier membership of MUSE, Chalhoub Group’s loyalty program.


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.