Lebanese designer Dima Ayad gets colorful at Dubai Fashion Week

Dima Ayad presented her Fall/Winter 2023 collection at Dubai Fashion Week. (Supplied)
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Updated 15 March 2023
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Lebanese designer Dima Ayad gets colorful at Dubai Fashion Week

DUBAI: After teaming up with US celebrity model Ashley Graham to showcase her Summer 2023 collection, Lebanese designer Dima Ayad showed off looks from her Fall/Winter 2023 line at Dubai Fashion Week on Tuesday.  

Metallics shone through in the new collection from the designer who is known for championing size inclusivity. A textured gold dress stood out on the runway, while metallic collars on thobe-like dresses and electrifying pops of blue in varying shades caught the eye of many a fashion industry insider on the front row of the show at Dubai Design District.  

 

 

Titled “Freedom in Color,” rouching, patternwork, fringing and marbled textiles were all on show as Ayad offered up a textured collection that mixed and matched with abandon — plisse fabric in magenta was paired with a sequined underskirt in the same color in one example of the designer’s marriage of materials.  

The designer highlighted regional talent by sending Tunisian plus-size model Ameni Esseibi down the runway in a glittering gold coordinating set.  

Ayad is fresh off a campaign featuring US plus-size model Graham — a celebrity catch for the Dubai-based brand.  

 

 

The label released the promotional video on Instagram late last week, sharing a glimpse of its Summer 2023 collection.   

In the video, Graham shared motivational words with her and Ayad’s fans as she shows off a colorful, sequined and patterned dresses.  

 

 

“Your words have power so make sure you are speaking well over yourself,” Graham said in the short campaign clip. “Don’t talk bad to yourself. It’s not nice. Don’t follow people that are going to make you feel bad about yourself. I’m talking, like, push the unfollow button on Instagram. It is kind of empowering. 

“You are never going to be ready enough for the thing you are constantly preparing for, so stop constantly preparing and just do it,” Graham added in the video. 


At Jazan festival, Suad Al-Asiri paints memory, land and leadership

Updated 13 January 2026
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At Jazan festival, Suad Al-Asiri paints memory, land and leadership

  • Local artist channels personal hardship into works that reflect Jazan’s identity, heritage
  • Jazan: A Nation and a Prince, places region at the heart of a composition featuring Prince Mohammed bin Abdulaziz and Prince Nasser bin Mohammed bin Abdullah bin Jalawi

RIYADH: At the Ahad Al-Masarihah pavilion at Jazan Festival 2026, Suad Al-Asiri’s paintings blend memory, place and personal history, offering visual narratives shaped by beauty and hardship. 

A novelist and visual artist, Al-Asiri has long used art as a storytelling tool. After a near-fatal car accident in March 2024, her work took on a new urgency. Bedridden for 11 months, cut off from the public world for more than a year, she describes that period as one of the most painful in her life — yet also transformative. 

“First of all, praise be to God for granting me life, as the accident was extremely severe,” she said. “By God’s grace, I was given a new life. All my thinking after the accident was about becoming an inspiration to others — about enduring pain and obstacles, and still leaving an impact.” 

Her return to public life came in 2025, when she participated in National Day celebrations with the ministry of interior. By the time she arrived at Jazan Festival, she was ready to channel that experience into her art. 

The centerpiece of her display, “Jazan: A Nation and a Prince,” places the region at the heart of a composition featuring Prince Mohammed bin Abdulaziz and Prince Nasser bin Mohammed bin Abdullah bin Jalawi, governor and deputy governor of Jazan respectively. 

Visitors linger over the details: the painting incorporates coffee beans, sesame and khudair — materials drawn from local products.

“I wanted people to recognize these products immediately,” she said. “They are part of Jazan’s daily life, and using them makes the work more tangible, more connected to everyday experience.” 

The painting sparks conversation. Visitors discuss leadership, identity, and the intimate relationship between people and their environment. 

Beyond the central piece, Al-Asiri presents individual portraits of the two princes, expanding the dialogue into a broader exploration of heritage and memory.  

Her journey into art is tied to her life as a storyteller. Early experiments with charcoal and pencil evolved into abstract art, drawn by its expressive freedom. 

From there, she explored realism, surrealism, and eventually modern art, particularly pop art, which has earned her wide recognition in artistic circles. Her novels and media work complement her visual practice, earning her the title “the comprehensive artist” from the governor.

Yet what stands out most in this exhibition is how Al-Asiri’s personal resilience flows through each piece. Her experience of surviving a devastating accident, enduring months of immobility, and returning to the public eye informs every brushstroke. 

Visitors sense not just her artistic skill, but her determination to turn life’s hardships into inspiration for others. 

Walking through the pavilion, one can see it in the way she blends heritage symbols, southern landscapes, and scenes of daily life. 

Each painting becomes both a document and a dialogue — a celebration of Jazan’s culture, a reflection on identity, and a testament to the power of human perseverance. 

At Jazan Festival 2026, Suad Al-Asiri’s art is a quiet, persistent inspiration for anyone who pauses long enough to listen.