With viral video, school-going street vendor turns Peshawar Zalmi brand ambassador

Ahmad Shehzad poses for a picture in Peshawar's Qissa Khwani Bazar, Pakistan, on 7 March 2023. (AN Photo)
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Updated 09 March 2023
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With viral video, school-going street vendor turns Peshawar Zalmi brand ambassador

  • Ahmad Shehzad, a seventh-grade student, helps his father sell merchandize after finishing the school day
  • Zalmi called him its ‘real ambassador’ after a TikTok video went viral in which Shehzad is waiting for customers

PESHAWAR: Ahmad Shehzad, a seventh-grade student who manages his father’s street business after finishing the school day, was handpicked by Peshawar Zalmi as brand ambassador following his viral TikTok clip last month in which he can be seen offering potato chips to an unknown man carrying the camera.

Shehzad has eight siblings and works as a street vendor in the city’s historic Qissa Khwani Bazaar, or Storytellers’ Market, where he mostly sells traditionally used oral hygiene products, kohl and other merchandize to people.

The video that made him popular on social media was recorded about three weeks ago while he was waiting for customers.

“I was setting here when a person named Mehmood came over and captured the video,” he told Arab News while pointing toward a place near his cart. “I offered him my chips and he shared the video on social media which got a lot of attention.”

As the video went viral, Javed Afridi, who owns the Pakistan Super League (PSL) franchise representing Peshawar, shared Shehzad’s picture on Twitter and described him as the “real ambassador” of Zalmi.

“People from Peshawar Zalmi came over, took me to the stadium, gave me [their team’s cricket] kit, and handed me over Rs10,000,” said the young boy.




Ahmad Shehzad poses for a picture with his cart in Peshawar's Qissa Khwani Bazar, Pakistan, on 7 March 2023. (AN Photo)

He informed he only went to watch one match of the eighth PSL edition in the ground, adding his ticket and transport were arranged by Zalmi.

“I went to the Rawalpindi Cricket Stadium where Peshawar Zalmi won the match,” he added. “I felt very happy.”

However, he said he was not taken to more PSL matches by the franchise despite being declared its brand ambassador.

“People surround me all the time now and don’t let me do my work easily,” he continued. “When someone shoots a video with me, it makes me happy.”




Onlookers gather around Ahmad Shehzad's cart in Peshawar, Pakistan, on March 9, 2023. (AN Photo)

Shehzad’s father, Khan Bahadur, told Arab News he came to Peshawar to earn a decent income for his family.

“If someone supports me, I will try to provide better education to Shehzad which is a big dream,” he said.

“The news [about Shehzad becoming Zalmi’s brand ambassador] has spread so much that people don’t let us do our business here,” he added. “Some people come and request to make a video with him, others say they want to take photographs.”

Bahadur thanked Afridi for choosing his son as Zalmi’s brand ambassador.

“So much respect has come into our lives [since then],” he said. “Shehzad has been respected and in return people also respect me.”


Islamabad says surge in aircraft orders after India standoff could end IMF reliance

Updated 06 January 2026
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Islamabad says surge in aircraft orders after India standoff could end IMF reliance

  • Pakistani jets came into the limelight after Islamabad claimed to have shot down six Indian aircraft during a standoff in May last year
  • Many countries have since stepped up engagement with Pakistan, while others have proposed learning from PAF’s multi-domain capabilities

ISLAMABAD: Defense Minister Khawaja Asif on Tuesday said Pakistan has witnessed a surge in aircraft orders after a four-day military standoff with India last year and, if materialized, they could end the country’s reliance on the International Monetary Fund (IMF).

The statement came hours after a high-level Bangladeshi defense delegation met Pakistan’s Air Chief Marshal Zaheer Ahmed Baber Sidhu to discuss a potential sale of JF-17 Thunder aircraft, a multi-role fighter jointly developed by China and Pakistan that has become the backbone of the Pakistan Air Force (PAF) over the past decade.

Fighter jets used by Pakistan came into the limelight after Islamabad claimed to have shot down six Indian aircraft, including French-made Rafale jets, during the military conflict with India in May last year. India acknowledged losses in the aerial combat but did not specify a number.

Many countries have since stepped up defense engagement with Pakistan, while delegations from multiple other nations have proposed learning from Pakistan Air Force’s multi-domain air warfare capabilities that successfully advanced Chinese military technology performs against Western hardware.

“Right now, the number of orders we are receiving after reaching this point is significant because our aircraft have been tested,” Defense Minister Asif told a Pakistan’s Geo News channel.

“We are receiving those orders, and it is possible that after six months we may not even need the IMF.”

Pakistan markets the Chinese co-developed JF-17 as a lower-cost multi-role fighter and has positioned itself as a supplier able to offer aircraft, training and maintenance outside Western supply chains.

“I am saying this to you with full confidence,” Asif continued. “If, after six months, all these orders materialize, we will not need the IMF.”

Pakistan has repeatedly turned to the IMF for financial assistance to stabilize its economy. These loans come with strict conditions including fiscal reforms, subsidy cuts and measures to increase revenue that Pakistan must implement to secure disbursements.

In Sept. 2024, the IMF approved a $7 billion bailout for Pakistan under its Extended Fund Facility (EFF) program and a separate $1.4 billion loan under its climate resilience fund in May 2025, aimed at strengthening the country’s economic and climate resilience.

Pakistan has long been striving to expand defense exports by leveraging its decades of counter-insurgency experience and a domestic industry that produces aircraft, armored vehicles, munitions and other equipment.

The South Asian country reached a deal worth over $4 billion to sell military equipment to the Libyan National Army, Reuters report last month, citing Pakistani officials. The deal, one of Pakistan’s largest-ever weapons sales, included the sale of 16 JF-17 fighter jets and 12 Super Mushak trainer aircraft for basic pilot training.