AlUla Camel Cup to celebrate animal intrinsic to cultural, sporting fabric of Arabia

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More than 40 of the region’s finest racing camels have qualified for the AlUla Camel Cup. supplied
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More than 40 of the region’s finest racing camels have qualified for the AlUla Camel Cup. supplied
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More than 40 of the region’s finest racing camels have qualified for the AlUla Camel Cup. supplied
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Updated 02 March 2023
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AlUla Camel Cup to celebrate animal intrinsic to cultural, sporting fabric of Arabia

  • Taking place from March 14-17 with a grand prize pool of $21 million
  • More than 40 of the finest racing camels across the region have qualified for the AlUla Camel Cup

ALULA: The AlUla Camel Cup will combine modern and ancient life while celebrating the incredible feats of an animal intrinsic to the cultural and sporting fabric of Arabia, organizers of the inaugural tournament said on Thursday.

Held under the patronage of Crown Prince Mohammed bin Salman, the chairman of the Royal Commission for AlUla, the competition will take place from March 14-17, with a grand prize pool of SR80 million ($21 million).

A “Champion of Champions” will be crowned at the much-anticipated event marking the pinnacle of camel racing in Saudi Arabia this season.

The contest is organized by the RCU as part of the AlUla Moments calendar in collaboration with the Saudi Camel Racing Federation. More than 40 of the region’s finest racing camels have qualified for the AlUla Camel Cup.

With the highest prize pots in the world per round of camel racing, the tournament will feature a marathon of six rounds with a prize pool of SR960,000 per round, a series of “Heritage Races” made up of eight rounds with a total prize pool of SR51.2 million, and two rounds of “Elite Races” offering a prize pool of SR12 million each.




More than 40 of the region’s finest racing camels have qualified for the AlUla Camel Cup. supplied

AlUla, a place of extraordinary human and natural heritage, was one of the main stops along the ancient Incense Road and pilgrimage routes. Be it rock art or figurines, depictions of camels dot the landscape of this stunningly beautiful part of Saudi Arabia, illustrating the unique human animal relationship that continues to be so important to the region’s people nowadays.

“To be in AlUla is to witness how special and everlasting the relationship between camel and the region is — indeed, the camel is so synonymous with Arabia as to act as a symbol of the land itself,” said chief tourism officer of the RCU, Phillip Jones.

He added: “The AlUla Camel Cup honors the long-revered sport of camel racing at the most apt of locations in the Kingdom and is a fitting tribute to the ‘ships of the desert’ and the incredible feats they can achieve.

“Hosting the inaugural event marks another milestone for AlUla as a destination and one we are immensely looking forward to fulfilling.”

Mahmoud Suleiman Albalawi, executive director of SCRF, said: “Since the seventh century, the sport of camel racing has enthralled people across Saudi Arabia, embedding itself as a national pastime in the rich history of the Kingdom.

“When the idea for this illustrious event was originally conceived, the fusion of ancient and modern in honoring the magnificent camel and our esteemed homegrown sport in the extraordinary setting of AlUla held great appeal,” he added. “As Saudi Arabia opens to the world, it is vital that traditions held so dear continue to be passed down from generation to generation as the country progresses. The AlUla Camel Cup certainly helps achieve that.”

The AlUla Camel Cup is about more than sport. The event will host an arts-filled evening featuring global and local stars performing across music, art, and more as well as a heritage village offering AlUla-inspired food and handicrafts.

Embracing AlUla’s distinctive desert-glam style, the AlUla Camel Cup will also be an opportunity for fashionistas to showcase their individual style befitting the warm days and cool evenings of winter in the region.

Single day tickets for AlUla Camel Cup, priced at SR50, are now available at https://tickets.experiencealula.com/en/experiences/alula-camel-cup-pass

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E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

Updated 20 January 2026
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E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

  • Season’s opener features record 10 teams

JEDDAH: The 2026 UIM E1 World Championship presented by PIF will launch its new season in Jeddah, with the Red Sea city once again hosting the world’s first all-electric raceboat series, and champions Team Brady beginning their title defense against an expanded and competitive field.

Set against Jeddah’s Red Sea coastline, the season-opening E1 Jeddah GP 2026, which takes place over Jan. 23-24, will feature a record 10 teams racing the cutting-edge E1 RaceBirds, underlining the rapid growth of the championship and its ambitions as a global competition spanning four continents.

Team Brady are the outfit to beat, having claimed the Champions of the Water title in 2024 and 2025. However, competition is expected to be fiercer than ever, with several teams strengthening their lineups ahead of the new campaign.

Team Monaco and Sierra Racing Club join the championship for 2026, adding further depth to the grid with a mix of experienced and emerging pilots. Team Rafa, who finished just 11 points behind Team Brady last season after a title fight that went down to the final laps, are widely regarded as one of the leading contenders and will be aiming to make an early statement in Jeddah.

Team AlUla Championed by LeBron James also return to race on home waters, one year on from their E1 debut. Carrying local pride, the team will be looking to build on last season’s momentum in front of Saudi fans.

The world-class field is further strengthened by a roster of high-profile, celebrity-backed teams, including Will Smith’s Team Westbrook, DJ Steve Aoki’s Team Aoki, Team Drogba, led by football legend Didier Drogba and his partner Gabrielle Lemaire, and Team Miami, featuring Grammy Award-winning artist Marc Anthony.

Fans will be able to get close to the action across qualifying and race day, with on-water viewing available from the E1 Fan Zone. The area will give visitors the chance to see the E1 RaceBirds up close and will feature a gaming arena with simulator and virtual reality experiences, as well as a VOX cinema screening of “Zootopia 2.” Merchandise outlets and a range of food and beverage options will also be available, creating a family-friendly race-day experience.

Beyond the racing, E1’s return to Saudi Arabia reflects the Kingdom’s growing role in shaping the future of electric sport and sustainable mobility. The championship serves as a living laboratory for electric propulsion systems, accelerating innovation that can influence marine transport while also supporting broader conversations around ocean protection.

As part of its partnership with E1, Formula E’s Driving Force Presented by PIF E360 is hosting its educational program in Jeddah this week. The initiative aims to inspire students aged 8 to 18 to explore science, technology, engineering and mathematics, as well as sustainability, through the lens of electric racing.

The program reached more than 60,000 students globally in 2025 alone, with a further 50,000 targeted this year, taking its reach to over 100,000 young people worldwide.

On the sporting side, PIF’s commitment to excellence will again be recognized through the PIF Pilot of the Day award, presented after finals day to honor standout skill and performance over the race weekend.

Alejandro Agag, founder and chairman of E1, said: “Starting our 2026 season in Jeddah is a powerful statement for E1. The region represents ambition, innovation and a clear vision for the future, and the Red Sea provides the perfect environment as our largest grid yet of 10 teams begin their battle to be crowned 2026 Champions of the Water.”

The Jeddah race is set to deliver high-intensity competition, renewed rivalries and an early glimpse into the future of high-performance racing on water.