Spotify partners with gaming fest Insomnia Egypt

Short Url
Updated 17 February 2023
Follow

Spotify partners with gaming fest Insomnia Egypt

  • Massive growth of video music streaming on provider between 2019 and 2022

DUBAI: Spotify has joined Insomnia, Egypt’s biggest gaming festival, as its official audio streaming partner for this year’s event, which takes place in Cairo from Feb. 16 to 18.

Nicole Aoun, Spotify’s marketing manager for the Middle East and North Africa region, told Arab News: “We aim to always be our listeners’ audio companion. So, when you think gaming, you think music — the perfect company.”

Spotify and Insomnia have co-curated an official playlist for this year, which features 50 tracks, as part of the partnership. Digital creator Marwan Serry and gaming video creators Marwan Rehan and Bugza will take over the official playlist during the three-day gaming festival.

Additionally, Spotify has created a new playlist “Gamers Clan,” especially for Egypt’s gaming community.

Aoun added: “Knowing gamers’ love for local hip-hop, we put together custom-made playlists for the tournament and the Egyptian community to elevate their gaming experience.”

Currently valued at $1.78 billion, the gaming market in Saudi Arabia, the UAE and Egypt is expected to reach $3.14 billion by 2025, according to the “Middle East North Africa Games Market” report.

Egypt was reported to be the largest market among the three countries, based on the number of gamers.

Music is the soulmate of games for this community, with Spotify witnessing a 279 percent increase in video music streaming among the gaming community in Egypt between 2019 and 2022, and a 61 percent increase in the last year alone.

Egypt also ranks among the top 10 countries in the MENA region to stream video game soundtracks.




Nicole Aoun, Spotify’s marketing manager for MENA. (Supplied)

Aoun said: “How many times have we imagined ourselves in a situation and added a soundtrack to it in our heads?

“It’s natural for us to dream of live audio experiences to enhance the moments we’re experiencing, and the same goes for gaming and music.”

With music being such an essential part of the gaming experience, event organizer BME has released an official anthem for the festival called  “GG,” which is an abbreviation of the gaming phrase “good game.”

Featuring some of Egypt’s most popular artists, Abo El Anwar, Ahmed Santa and Lil Baba, the anthem first dropped on Spotify before being released on other platforms.

Aoun added: “It is wonderful to see the gaming scene in Egypt gain momentum, and our partnership with Insomnia Egypt is a celebration of the country’s growing and diverse gaming community.

“The beauty of Spotify in this scenario is that you can get the soundtrack for your gaming experience in real time with our playlists.”
 


A look back at how Arab News marked its 50th anniversary

Updated 31 December 2025
Follow

A look back at how Arab News marked its 50th anniversary

  • In a year crowded with news, the paper still managed to innovate and leverage AI to become available in 50 languages
  • Golden Jubilee Gala, held at the Diplomatic Quarter in Riyadh, now available to watch on YouTube

RIYADH: In 2025, the global news agenda was crowded with headlines concerning wars, elections and rapid technological change.

Inside the newsroom of Arab News, the year carried additional weight: Saudi Arabia’s first English-language daily marked its 50th anniversary.

And with an industry going through turmoil worldwide, the challenge inside the newsroom was how to turn a midlife crisis into a midlife opportunity. 

For the newspaper’s team members, the milestone was less about nostalgia than about ensuring the publication could thrive in a rapidly changing and evolving media landscape.

“We did not want just to celebrate our past,” said Faisal J. Abbas, editor-in-chief of Arab News. “But more importantly, we were constantly thinking of how we can keep Arab News relevant for the next five decades.”

Faisal J. Abbas, editor-in-chief of Arab News. (Supplied)

The solution, he added, came down to two words: “Artificial intelligence.”

For the Arab News newsroom, AI was not a replacement for journalism but as a tool to extend it.

“It was like having three eyes at once: one on the past, one on the present, and one on the future,” said Noor Nugali, the newspaper’s deputy editor-in-chief.

Noor Nugali, deputy editor-in-chief of Arab News. (Supplied)

One of the first initiatives was the 50th anniversary commemorative edition, designed as a compact historical record of the region told through Arab News’ own reporting.

“It was meant to be like a mini history book, telling the history of the region using Arab News’ archive with a story from each year,” said Siraj Wahab, acting executive editor of the newspaper.

The issue, he added, traced events ranging from the outbreak of the Lebanese civil war in 1975 to the swearing-in of Donald Trump, while also paying homage to former editors-in-chief who shaped the newspaper’s direction over five decades.

The anniversary edition, however, was only one part of a broader strategy to signal Arab News’ focus on the future.

To that end, the paper partnered with Google to launch the region’s first AI-produced podcast using NotebookLM, an experimental tool that synthesizes reporting and archival material into audio storytelling.

The project marked a regional first in newsroom-led AI audio production.

The podcast was unveiled during a special 50th anniversary ceremony in mid-November, held on the sidelines of the Arab Media Forum, hosted by the Dubai Future Foundation. The event in the UAE’s commercial hub drew regional media leaders and officials.

Remarks at the event highlighted the project as an example of innovation in legacy media, positioning Arab News as a case study in digital reinvention rather than preservation alone.

“This is a great initiative, and I’m happy that it came from Arab News as a leading media platform, and I hope to see more such initiatives in the Arab world especially,” said Mona Al-Marri, director-general of the Government of Dubai Media Office, on the sidelines of the event.

“AI is the future, and no one should deny this. It will take over so many sectors. We have to be ready for it and be part of it and be ahead of anyone else in this interesting field.”

Behind the scenes, another long-form project was taking shape: a documentary chronicling Arab News’ origins and its transformation into a global, digital-first newsroom.

“While all this was happening, we were also working in-house on a documentary telling the origin story of Arab News and how it transformed under the current editor into a more global, more digital operation,” said Nugali.

The result was “Rewriting Arab News,” a documentary examining the paper’s digital transformation and its navigation of Saudi Arabia’s reforms between 2016 and 2018. The film charted editorial shifts, newsroom restructuring and the challenges of reporting during a period of rapid national change.

The documentary was screened at the Frontline Club in London, the European Union Embassy, Westminster University, and the World Media Congress in Bahrain. It later became available on the streaming platform Shahid and onboard Saudi Arabian Airlines.

The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter. (AN photo)

It was also nominated for an Association for International Broadcasting award.

In early July, a special screening of the documentary took place at the EU Embassy in Riyadh. During the event, EU Ambassador to Saudi Arabia Christophe Farnaud described the film as an “embodiment” of the “incredible changes” that the Kingdom is undergoing.

“I particularly appreciate … the historical dimension, when (Arab News) was created in 1975 — that was also a project corresponding to the new role of the Kingdom,” Farnaud said. “Now the Kingdom has entered a new phase, a spectacular phase of transformation.”

Part of the documentary is narrated by Prince Turki Al-Faisal, the former Saudi ambassador to the US, who in the film delves into the paper’s origins.

Prince Turki Al-Faisal, the former Saudi ambassador to the US. (AN photo)

The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter.

Hosted by the Dean of Diplomatic Corps in Saudi Arabia and Ambassador of Djibouti to Riyadh Dya-Eddine Said Bamakhrama, the evening featured a keynote address by Prince Turki, who spoke about Arab News’ founding under his father, the late King Faisal, and its original mission to present the Kingdom to the English-speaking world.

The Dean of Diplomatic Corps in Saudi Arabia and Ambassador of Djibouti to Riyadh Dya-Eddine Said Bamakhrama (far left). (AN photo)

Arab News was established in Jeddah in 1975 by brothers Hisham and Mohammed Ali Hafiz under the slogan to give Arabs a voice in English while documenting the major transformations taking place across the Middle East.

The two founders were honored with a special trophy presented by Prince Turki, Assistant Media Minister Abdullah Maghlouth, Editor-in-Chief Abbas, and family member and renowned columnist Talat Hafiz on behalf of the founders. 

During the gala, Abbas announced Arab News’ most ambitious expansion yet: the launch of the publication in 50 languages, unveiled later at the World Media Congress in Madrid in cooperation with Camb.AI.

The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter. (AN photo)

The Madrid launch in October underscored Arab News’ aim to reposition itself not simply as a regional paper, but as a global platform for Saudi and Middle Eastern perspectives.

The event was attended by Princess Haifa bint Abdulaziz Al-Mogrin, the Saudi ambassador to Spain; Arab and Spanish diplomats; and senior editors and executives.

As the anniversary year concluded, Arab News released the full video of the Golden Jubilee Gala to the public for the first time, making the event accessible beyond the room in which it was held.

For a newspaper founded in an era of typewriters and wire copy, the message of its 50th year was clear: longevity alone is not enough. Relevance, the newsroom concluded, now depends on how well journalism adapts without losing sight of its past.