Australian Lebanese model Jessica Kahawaty stars in new Gucci campaign 

The actress, humanitarian and entrepreneur took to Instagram to announce that she has teamed up with Italian luxury label Gucci. (Getty/ Instagram)
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Updated 16 February 2023
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Australian Lebanese model Jessica Kahawaty stars in new Gucci campaign 

DUBAI: Australian Lebanese model Jessica Kahawaty has added a new brand to her ever growing list of collaborations.  

The actress, humanitarian and entrepreneur took to Instagram on Wednesday to announce that she has teamed up with Italian luxury label Gucci.  

“It’s here! Your girl is GUCCI Jackie. Honored to have worked on this creative and adventurous filled, multi-personality campaign with @Gucci - because we’re all a little Gucci inside,” the Dubai-based model wrote on Instagram, sharing the news with her 1.2 million followers. 

In the short clip she posted, Kahawaty sported the brand’s Jackie purse in red, black, yellow and beige as she changed her hair color and style from her natural brunette shade to blonde, then ginger, then black.   

She seems to be liking the black hair, because she asked her followers to vote on whether she should cut and dye her hair like the wig she wore in the campaign. 

Kahawaty has worked with top-notch brands like Tod’s, Prada, Boucheron, Chloe and more. 

Last month, she starred in German fashion label Hugo Boss’s Spring/Summer 2023 digital campaign, alongside other A-list celebrities including Gigi Hadid, Demi Lovato, Pairs Hilton, Maluma, Bella Throne, Naomi Campbell and more.   

She also walked for Lebanese designer Georges Hobeika during Paris Haute Couture Week in January. She wore a voluminous satin gown in blue with an embroidered floor-length coat.  

Her mother, Rita Kahawaty, also modeled for Hobeika. At the time, Jessica said that walking her first Paris Haute Couture show with Hobeika was “a dream.”  

“Walking right behind my mother in Paris Haute Couture for Georges Hobeika is a memory I’ll never forget,” she added.  

When Jessica is not modeling, she can be found setting up charitable endeavors — evidenced most recently in her support for people affected by the earthquake in Turkey and Syria.  

Kahawaty has been sharing videos and suggesting charitable organizations to donate to help the victims.  

For her most recent collaboration with Prada, the model said that she will be donating her earning from the partnership to help families affected by the earthquake.  


Living Pyramid to bloom beyond Desert X AlUla

Updated 01 March 2026
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Living Pyramid to bloom beyond Desert X AlUla

ALULA: Desert X AlUla officially closed on Feb. 28, but one of its most striking installations — the Living Pyramid —will continue to flourish. 

Tucked away within a lush oasis surrounded by ancient rock formations, Agnes Denes’ creation fuses art and nature, offering a living testament to resilience and connection.

Through her current rendition of The Living Pyramid for Desert X AlUla 2026, Denes seeks connection, likening it to bees constructing a new hive after disaster.

The pyramid structure is teeming with indigenous plants, forming layered patterns that echo the surrounding desert landscape. 

It blends harmoniously with the rocky backdrop while proudly standing apart.

“There is no specific order for the plants other than not to place larger plants on the very top of the pyramid and increase the number of smaller plants up there,” Iwona Blazwick, lead curator at Wadi AlFann in AlUla, told Arab News.

Native plants cascading down the pyramid include Aerva javanica, Leptadenia pyrotechnica, Lycium shawii, Moringa peregrina, Panicum turgidum, Pennisetum divisum, Periploca aphylla and Retama raetam. 

Aromatic and flowering species such as Thymbra nabateorum, Rhanterium epapposum, wild mint, wild thyme, Portulaca oleracea, tamarisk shrubs, Achillea fragrantissima, Lavandula pubescens, Salvia rosmarinus, and Ruta graveolens form distinct layers, adding color, texture and subtle fragrance to the pyramid.

“Each Living Pyramid is different. The environment is different, the people are different. I’m very interested in the different societies that come together on something so simple,” Denes said in a statement.

“Connection is what’s important; connection is what the world needs. I keep comparing us to a lost beehive or an anthill. And I wrote a little poem: This. And this is. Bee cries out. Abandon the hive. Abandon the hive,” she said.

Denes was born in Budapest, Hungary, in 1931 and is now based in New York. While the 95-year-old has not made it physically to the site in Saudi Arabia, she designed this structure to cater to the native plants of the area.

Her Living Pyramid series has certainly taken on reincarnations over the past decade. 

It debuted at Socrates Sculpture Park in New York in 2015, was recreated in Germany in 2017, appeared in Türkiye in 2022, and then London in 2023. 

In 2025, she showcased a version at Desert X 2025 in Palm Springs, California, and Luxembourg City. 

Most recently, in 2026, at Desert X AlUla.

While officially part of Desert X AlUla, the Living Pyramid stands apart and is housed separately, a short drive away from the other art works.

“The (Living Pyramid) artwork will stay for around a year, to showcase a full year’s effect on the plants throughout the different seasons,” Blazwick said.

After the year is up, it won’t go down. The plants will continue its metamorphosis beyond the pyramid. 

“The plants will be replanted and will have a new home within an environment that will suit their needs,” Blazwick concluded.