COLOMBO: Sri Lanka’s tea industry is planning a global promotional campaign targeting its main export destinations, including the UAE and Saudi Arabia, as the crisis-hit country looks to attract additional foreign exchange.
The industry is famous for Ceylon tea — which refers to the island’s colonial name — and it is one of the country’s biggest exports. Revenue from tea exports stood at around $1.26 billion last year. This year the target is $1.4 billion.
The foreign exchange the industry generates is badly needed by the island nation of 22 million people, which has been gripped by a deep financial crisis since early 2022.
The Middle East and North Africa region is a top export market for the product, comprising more than half of Sri Lanka’s tea exports in 2022.
Pavithri Peiris, Sri Lanka Tea Board’s promotion director, told Arab News on Wednesday that Ceylon tea was highly valued in the region and preparations for its global promotion project were now in full swing ahead of the launch.
She said: “A digital-based PR campaign is set out to be launched in March 2023... This campaign will be online in 20 countries, including KSA and UAE.
“The low-grown teas in Sri Lanka are known to Middle Eastern tea consumers for (their) superior leaf appearance.”
The UAE is the largest destination in the MENA region and the third-largest market overall for Ceylon tea exports. It is the main hub for the product, Peiris said, where the buyers re-pack and distribute it to other countries in the region.
However, to be successful in reaching its targets, the Sri Lankan tea industry needs to shore up production output after lower-than-expected harvests last year following a controversial temporary ban on fertilizers introduced by the previous government in 2021.
Though the ban was lifted a few months later, tea producers say its impact and a labor shortage affected last year’s harvests.
“There were no chemicals, no fertilizer, so we couldn’t harvest our crops,” Ihithisham Meezan, chairperson of tea conglomerate Meezan Group of Companies, told Arab News.
“And this year we are getting the required fertilizers, but the workers at the estate are leaving for Middle East jobs in search of greener pastures.
“Here the cost of living is very high, most of the labor is going out of the country. That is becoming very bad for us.”
But following nearly five decades of the company’s presence in the market, Meezan had faith that harvests of the famed Ceylon tea would soon restore its prominence.
“Saudi Arabia, European countries, everybody likes Sri Lankan tea,” he said. “Our tea is one of the best teas in the world.”
Sri Lanka targets UAE, Saudi Arabia in global tea promotion campaign
https://arab.news/bqwef
Sri Lanka targets UAE, Saudi Arabia in global tea promotion campaign
- MENA region accounts for over half of country’s exports of beverage
- UAE is 3rd-largest export market overall, main hub for Ceylon tea
Gaza’s living conditions worsen as strong winds and hypothermia kill 5
- Hundreds of tents and makeshift shelters were blown away or heavily damaged, the UN humanitarian office reported
DEIR AL-BALAH, Gaza Strip: Strong winter winds collapsed walls onto flimsy tents for Palestinians displaced by war in Gaza, killing at least four people, hospital authorities said Tuesday.
Dangerous living conditions persist in Gaza after more than two years of devastating Israeli bombardment and aid shortfalls. A ceasefire has been in effect since Oct. 10. But aid groups say that Palestinians broadly lack the shelter necessary to withstand frequent winter storms.
The dead include two women, a girl and a man, according to Shifa Hospital, Gaza City’s largest, which received the bodies.
The Gaza Health Ministry said Tuesday a 1-year-old boy died of hypothermia overnight, while the spokesman for the UN’s children agency said over 100 children and teenagers have been killed by “military means” since the ceasefire began.
Meanwhile, Israel’s military said it exchanged fire Tuesday with six people spotted near its troops deployed in southern Gaza, killing at least two of them in western Rafah.
Family mourns relatives killed by wall collapse
Three members of the same family — 72-year-old Mohamed Hamouda, his 15-year-old granddaughter and his daughter-in-law — were killed when an 8-meter (26-foot) high wall collapsed onto their tent in a coastal area along the Mediterranean shore of Gaza City, Shifa Hospital said. At least five others were injured.
Their relatives on Tuesday began removing the rubble that had buried their loved ones and rebuilding the tent shelters for survivors.
“The world has allowed us to witness death in all its forms,” Bassel Hamouda said after the funeral. “It’s true the bombing may have temporarily stopped, but we have witnessed every conceivable cause of death in the world in the Gaza Strip.”
A second woman was killed when a wall fell on her tent in the western part of the city, Shifa Hospital said.
Hundreds of tents and makeshift shelters were blown away or heavily damaged, the UN humanitarian office reported.
The UN and its humanitarian partners were distributing tents, tarps, blankets and clothes as well as nutrition and hygiene items across Gaza, said the UN Office for the Coordination of Humanitarian Affairs.
The majority of Palestinians live in makeshift tents since their homes were reduced to rubble during the war. When storms strike the territory, Palestinian rescue workers warn people against seeking shelter inside damaged buildings for fears of collapse. Aid groups say not enough shelter materials are entering Gaza during the truce.
In the central town of Zawaida, Associated Press footage showed inundated tents Tuesday morning, with people trying to rebuild their shelters.
Yasmin Shalha, a displaced woman from the northern town of Beit Lahiya, stood against winds that lifted the tarps of tents around her as she stitched hers back together with needle and thread. She said it had fallen on top of her family the night before, as they slept.
“The winds were very, very strong. The tent collapsed over us,” the mother of five told AP. “As you can see, our situation is dire.”
On the shore in southern Gaza, tents were swept into the Mediterranean. Families pulled what was left from the sea, while some built sand barriers to hold back rising water.
“The sea took our mattresses, our tents, our food and everything we owned,” Shaban Abu Ishaq said, as he dragged part of his tent out of the sea in the Muwasi area of Khan Younis.
Mohamed Al-Sawalha, a 72-year-old man from the northern refugee camp of Jabaliya, said the conditions most Palestinians in Gaza endure are barely livable.
“It doesn’t work neither in summer nor in winter,” he said of the tent. “We left behind houses and buildings (with) doors that could be opened and closed. Now we live in a tent. Even sheep don’t live like we do.”
Residents aren’t able to return to their homes in Israeli-controlled areas of the Gaza Strip.
Child death toll in Gaza rises
Gaza’s Health Ministry said the 1-year-old in the central town of Deir Al-Balah was the seventh fatality due to the cold conditions since winter started. Others included a baby just seven days old and a 4-year-old girl, whose deaths were announced Monday.
The ministry, part of the Hamas-run government, says more than 440 people were killed by Israeli fire and their bodies brought to hospitals since the ceasefire went into effect. The ministry maintains detailed casualty records that are seen as generally reliable by UN agencies and independent experts.
UNICEF spokesman James Elder said Tuesday at least 100 children under the age of 18 — 60 boys and 40 girls — have been killed since the truce began due to military operations, including drone strikes, airstrikes, tank shelling and use of live ammunition. Those figures, he said, reflect incidents where enough details have been compiled to warrant recording, but the total toll is expected to be higher. He said hundreds of children have been wounded.
While “bombings and shootings have slowed” during the ceasefire, they have not stopped, Elder told reporters at a UN briefing in Geneva by video from Gaza City. “So what the world now calls calm would be considered a crisis anywhere else,” he said.
Gaza’s population of more than 2 million people has been struggling to keep the cold weather and storms at bay while facing shortages of humanitarian aid and a lack of more substantial temporary housing, which is badly needed during the winter months. It’s the third winter since the war between Israel and Hamas started on Oct. 7, 2023, when militants stormed into southern Israel and killed around 1,200 people and abducted 251 others into Gaza.
Gaza’s Health Ministry says more than 71,400 Palestinians have been killed in Israel’s retaliatory offensive.
