Saudi Airlines names Formula E champion Stoffel Vandoorne official ambassador

Formula E reigning champion Stoffel Vandoorne
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Updated 24 January 2023
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Saudi Airlines names Formula E champion Stoffel Vandoorne official ambassador

  • New partnership aims to boost sports tourism and contribute to Kingdom’s Vision 2030

RIYADH: National flag carrier Saudi Airlines have announced that Stoffel Vandoorne, the reigning ABB FIA Formula E world champion, would become their official ambassador for the new season.

Saudia are already official partners of the all-electric series and confirmed the new collaboration with the 30-year-old Belgian driver ahead of the Diriyah E-Prix double header this weekend.

“I’m excited to partner with Saudia as their ambassador this season,” said Vandoorne. “In addition to our love for Formula E, we share a passion for discovering destinations and creating memories that last a lifetime. Saudi Arabia is an incredible country; rich in culture, events and experiences and it’s a pleasure to join them in showcasing it, and Formula E, to the world.”

The ambassadorship and return of the ABB FIA Formula E World Championship to Diriyah also comes as Saudi Crown Prince Mohammed bin Salman has announced that a dedicated project to boost and develop this town would be part of the state’s Vision 2030 plan which aims to diversify the Kingdom’s economy.

According to the World Tourism Organization, Saudi Arabia is the country that received the most tourists in the Arab world, surpassing pre-pandemic figures by 121 percent and seeing more than 18 million foreign visitors.

A key goal of Vision 2030 and Saudia is for sport to take centerstage in Saudi Arabia’s transformation and diversification efforts. In just a few years, the country has become home to a flourishing sports events ecosystem, playing host to international gatherings and tournaments that include boxing and football.

In addition to providing employment opportunities for home-grown talent and attracting foreign investment, the global appetite for sports tourism is a primary driver of this mission with a positive impact on expanding the tourism product.

Moataz Alandijani, GM Partnerships & Sponsorships at Saudia, said: “We’re delighted to announce Stoffel Vandoorne as an official ambassador of Saudia. As a leader in his field and the current champion of the ABB FIA Formula E, our partnership is based on shared values of progress and innovation.

“We’re looking forward to building on this important collaboration throughout Season 9 of the ABB FIA Formula E World Championship as Saudia fulfils its role as ‘the wings of Vision 2023’ and builds upon its position as one of the world’s leading airlines.”


Teen soccer players lay to rest mate killed in Swiss bar fire

Updated 08 January 2026
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Teen soccer players lay to rest mate killed in Swiss bar fire

  • Brodard is one of seven members of Lutry Football Club who died in the fire, the club said
  • Five others are still fighting for their lives in hospitals

LUTRY, Switzerland: Teammates of a 16-year-old soccer player Arthur Brodard were among the mourners on Thursday as Switzerland held funerals for some of the victims of the New Year bar fire in Crans-Montana that killed 40 people, most of them teenagers.
Brodard is one of seven members of Lutry Football Club who died in the fire, the club said. Five others are still fighting for their lives in hospitals.
Under light snowfall, hundreds walked through Lutry’s cobbled streets past a large drawing of Brodard and his younger brother to the church, black umbrellas in hand, filling every pew and spilling into the ⁠aisles and doorway.
His mother, Laetitia Brodard-Sitre, carried a white teddy bear and a single red rose — his team colors.
“I want to hug you so tightly that neither of us can breathe. I love you with all my heart, Arthur,” she said, addressing her son’s coffin after singing a song in his memory.
Other class and teammates also gave eulogies, describing him as attentive, sincere, kind and thoughtful.

CLUB PAYS TRIBUTE
At the start of the ceremony, a song called “One ⁠day in the wrong place” by France’s Calogero played with the lyrics: “And it’s because they were there/One day in the wrong place.”
Brodard had reserved a table with friends on New Year’s Eve at Le Constellation bar, his mother told Reuters last week.
Just over an hour before the blaze, he texted her “Happy New Year mum. I love you” and shared a disappearing video of them partying together, she said.
His photo, showing him with tousled brown hair carrying a Yorkshire Terrier “Lili,” appeared in newspapers around the world as she sought information on his whereabouts from morgues and hospitals.
He was identified as one of the victims on January 3.
“We will now join forces to fight together, to get our heads above water, regain ⁠the initiative, and finally even the score, ball in the center,” Lutry Football Club President Stephane Bise told the congregation.
Swiss authorities said the bar in the upscale ski resort of Crans-Montana had not had a mandatory inspection since 2019 and questions remain about safety standards.
Swiss prosecutors are investigating the owners and victims’ families have filed legal complaints. The owners’ lawyers did not immediately respond to a request for comment.
The Lutry ceremony was one of two back-to-back services for teenage fire victims at the same church.
Another joint funeral for 14- and 15-year-old sisters took place in Lausanne. Schools have mobilized mental health counsellors to support students and teachers.
Twenty-one of the dead were from Switzerland, seven from France, six from Italy, and there was a Swiss-French dual national and a French-British-Israeli national. The remaining four were Romanian, Turkish, Belgian and Portuguese.