Haifa Al-Jedea was recently named ambassador and head of the Saudi mission to the EU and the European Atomic Energy Community, following a royal decree.
Al-Jedea was among 11 Saudi ambassadors who took their oaths of office at Al-Yamamah Palace, in the presence of King Salman, on Jan. 3.
Prior to her latest appointment, Al-Jedea worked as managing director at SRMG Think, one of SRMG’s verticals which focuses on providing perspectives, analysis and insights from and about the Middle East and North Africa region.
Al-Jedea was instrumental in the establishment, diversification, and growth of SRMG Think. Under her leadership, SRMG's Raff Publishing company launched its first set of publications, including Arabic adaptations of top international authors; revealed agreements with some of the world's largest publishers; and embraced advanced digital products and publishing technologies.
Al-Jedea, born in Riyadh and raised in New York, is an international relations professional. Throughout her career, her work has revolved around creating strategic and effective international cooperation, by leveraging the strengths and capabilities of global stakeholders.
She also worked at the UN Counter-Terrorism Center in New York, which focuses on international capacity building with the aim of addressing and preventing violent extremism and terrorism. She worked on political and security issues at the permanent mission of Saudi Arabia to the UN, where she represented Saudi Arabia in the Security Council and at the General Assembly.
After 17 years in New York, she returned to Riyadh where she contributed to initiatives under the Vision 2030 national development and diversification program.
She has a master’s degree in conflict resolution and negotiation from Columbia University, a master’s in international relations from Syracuse University, and a bachelor’s degree in journalism from Syracuse University.
Who’s Who: Haifa Al-Jedea, ambassador and head of Saudi mission to the EU and Euratom
https://arab.news/p4swd
Who’s Who: Haifa Al-Jedea, ambassador and head of Saudi mission to the EU and Euratom
‘Flying Over Saudi’ launches cinematic aerial experience of Saudi landmarks
RIYADH: The Flying Over Saudi experience was launched on Thursday at Boulevard City as part of Riyadh Season, introducing visitors to the first experience of its kind in the Kingdom.
The attraction provides a cinematic aerial journey using immersive technologies and multisensory effects that display Saudi Arabia’s most significant natural and urban landscapes from a new perspective, the Saudi Press Agency reported.
The experience takes guests on a visual journey over the Kingdom’s diverse terrain, taking in Saudi Arabia’s vast deserts, towering mountains, lush valleys, modern cities, and expansive coastlines, in addition to special views of the Two Holy Mosques in Makkah and Madinah.
The film is presented in 8K resolution, featuring high-quality footage that captures the Kingdom’s geographic and cultural richness in a matter of minutes.
Each ride lasts about eight minutes, enhanced by sensory effects such as wind, water mist, and natural scent elements, along with innovative seat motion that intensifies the sense of realism and creates an experience close to actual flight.
The visual and audio technologies work seamlessly together to immerse visitors fully in the scenes presented.
By combining its immersive elements with footage filmed over diverse landscapes, Flying Over Saudi offers Riyadh Season visitors a new perspective of the Kingdom, one that merges advanced technology with local visual identity and highlights one of the widest natural maps extending from north to south and from the coastlines into the heart of the cities.
The launch of this experience exemplifies Riyadh Season’s commitment to delivering high-quality entertainment built on innovation and advanced presentation techniques. It further contributes to introducing visitors, from the Kingdom and abroad, to the beauty and diversity of Saudi Arabia’s destinations, reinforcing the season’s position as a leading platform for world-class immersive experiences.
