LaLiga scores deal to win new audiences in Middle East

LaLiga President Javier Tebas, left, and Galaxy Racer Founder and Chairman Paul Roy. (Photo/LaLiga)
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Updated 08 December 2022
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LaLiga scores deal to win new audiences in Middle East

  • Joint venture with Galaxy Racer expected to generate over $3bn with each party holding a 50 percent stake
  • Deal establishes esports organization Galaxy Racer as LaLiga’s local partner in the region as well as on the Indian subcontinent

DUBAI: LaLiga has signed a 15-year deal with the world’s largest esports organization to boost the Spanish football league’s presence in the Middle East and North Africa.

The deal establishes Galaxy Racer as LaLiga’s local partner in the region as well as on the Indian subcontinent. The deal is expected to generate more than $3.16 billion, with each party holding a 50 per cent stake.

LaLiga wants new ways to boost its audience in the two regions, which have more than 1.3 billion people under the age of 30. It will also grant broadcast and media rights in the 29 countries covered by the deal.

This agreement was signed by LaLiga President Javier Tebas and Galaxy Racer Chairman Paul Roy. It comes as Qatar hosts the first World Cup to be held in the Arab world. 

Oscar Mayo, LaLiga Executive Director, said: “Signing this agreement is testament of our deep commitment to supporting the transformation of the sports media scene, and building on the passion for football in MENA and the Indian Subcontinent.

“Galaxy Racer’s experience will be vital in building fan loyalty to position LaLiga as a top brand for football and lifestyle.”

Roy said: “The MENA region and Indian subcontinent are considered (among) the fastest growing territories in sport and by partnering with LaLiga, a global leader in football, we are confident in our ability to work together to radically transform the sport league’s brand presence in these regions, while also fostering the next generation of young sport fans.”

“Several projects, including a documentary series, competitions, merchandise (and) live events are already in the pipeline.”

The agreement in the UAE will see a team of around 20 people working to build the brand and find new business opportunities. There will also be a five-person Board of Directors that includes CEO Maite Ventura. Luis Cardenas, Commercial Director for LaLiga MENA, will be the CCO.

Ventura said: “Galaxy Racer’s extensive experience in the region will serve as an important source of support towards our international strategy. The Middle East is growing as a dedicated sports hub and the FIFA World Cup in Qatar now is the best example of the power of the sport.”

Additionally, Galaxy Racer will launch a roster of creators who will focus on LaLiga and curate events to promote the LaLiga brand throughout the whole year. The creators will exclusively represent LaLiga, touring the world to promote both themselves and LaLiga to fans.


Shakib Al-Hasan shines as MI Emirates down table-toppers Desert Vipers by 4 wickets 

Updated 22 December 2025
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Shakib Al-Hasan shines as MI Emirates down table-toppers Desert Vipers by 4 wickets 

  • All-round performance helped move the team back to second in the points table

DUBAI: MI Emirates registered a composed four-wicket victory over the table toppers Desert Vipers to seal their third straight win in the DP World ILT20 Season 4 at the Dubai International Stadium on Sunday. After a disciplined bowling performance in the first innings, MI Emirates overcame early pressure before Kieron Pollard and Shakib Al-Hasan guided the team to victory.

The Desert Vipers managed to score 124 courtesy of Dan Lawrence’s gritty 35 off 34 balls, but MI Emirates navigated a tricky chase with relative ease. With the ball, spinner Al-Hasan’s two wickets for 14 runs led the charge and kept the Vipers in check, before Zahoor Khan’s death bowling ensured the total remained below par.

In reply, MI Emirates stumbled in the powerplay and lost momentum in the middle overs, but Pollard’s 26 off 15 balls flipped the contest decisively. Even after his dismissal, Al-Hasan held firm to see the chase through, striking the winning boundary to complete a controlled four-wicket win with 15 balls to spare. 

MI Emirates endured a slow powerplay as the Vipers applied sustained pressure. David Payne set the tone early, removing Jonny Bairstow (5 off 5), while Lockie Ferguson struck to dismiss Muhammad Waseem (18 off 13). They finished the powerplay with 35/2 on the board.

The batting side lost momentum through the middle overs as the Vipers bowlers tightened the screws. Nicholas Pooran (17 off 17) mounted a brief counterattack with two sixes but was trapped LBW by Lawrence. Wickets fell at regular intervals, including Tom Banton (10 off 10) being bowled by a sharp Qais Ahmad delivery.

Then, skipper Pollard swung the momentum decisively, taking Ahmad apart with a pair of sixes in the 15th over that turned the chase in MI Emirates’ favor. He was eventually dismissed by Matiullah Khan, but Al-Hasan (17* off 25) held his nerve, anchoring the finish before striking the winning boundary off Matiullah to close the chase at 124/6 in 17.3 overs.

In the first innings, the Vipers made a subdued start in the powerplay, as Chris Woakes was excellent up front, conceding just 15 runs from his three overs. Allah Ghazanfar struck the key blow by removing Max Holden (20 off 18). Fakhar Zaman (13 off 13) tried to build momentum, but the lack of boundaries and regular dots ensured the Vipers were restricted to 35/1 after six overs.

MI Emirates tightened their grip through the middle overs as Al-Hasan struck twice in a miserly spell to remove Zaman and Sam Curran (4 off 4), conceding just eight runs in two overs. Arab Gul added to the pressure by dismissing Hasan Nawaz (13 off 19), leaving the Vipers reeling after losing three wickets in as many overs and the score at 54/4 at the halfway mark of their innings.

Lawrence and Jason Roy (14 off 18) showed intent in patches, adding a cautious stand of 42 runs in 40 balls, but boundaries were scarce. Al-Hasan capped an outstanding spell, leaving the Vipers with little impetus. Khan delivered a decisive final over, finishing with two for 17, as regular wickets in the death overs ensured the Vipers were kept in check, leaving MI Emirates a manageable target of 125 to seal the chase.

Al-Hasan said: “It was a surface that suited the spinners, and the focus was on hitting the right areas consistently. I was able to do that today, which was pleasing. I’m glad it helped the team. Batting wasn’t easy on this pitch either. With so many powerful hitters in our lineup, someone needed to play the anchoring role, and I was happy to take on that responsibility to make sure we finished the chase.”

Desert Vipers stand-in skipper Curran commented: “It was another low-scoring game on a tricky surface. The pitch was slow, and facing a side like MI Emirates, who have high-quality spinners with a lot of variation, made it even tougher. Despite that, I thought our bowlers put in a strong effort. With qualification already secured, we chose to rotate the squad, and what happened to Lockie reinforces the importance of managing workloads.”