Apple and Amazon resume advertising on Twitter — reports

Some major ad buyers have halted advertising on the platform after Musk’s takeover. (Reuters)
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Updated 05 December 2022
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Apple and Amazon resume advertising on Twitter — reports

Amazon.com Inc. and Apple Inc. are planning to resume advertising on Twitter, according to media reports on Saturday.
The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk’s takeover prompted many companies to pull back.
Twitter billed the offer as the “biggest advertiser incentive ever on Twitter,” according to the email reviewed by Reuters. US advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a “100 percent value add,” up to a $1 million cap, the email said.
On Saturday, a Platformer News reporter tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company’s ads platform.
However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.
Separately, during a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has “fully resumed” advertising on the platform, according to a Bloomberg report.
Musk’s first month as Twitter’s owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.
Many companies from General Mills Inc. to luxury automaker Audi of America stopped or paused advertising on Twitter since the acquisition, and Musk said in November that the company had seen a “massive” drop in revenue.
Apple and Twitter did not immediately respond to Reuters request for comment on the matter.


Iran to consider lifting Internet ban; state TV hacked

Updated 19 January 2026
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Iran to consider lifting Internet ban; state TV hacked

  • Authorities shut communications while they used force to crush protests ​in the worst domestic unrest since the 1979 Islamic Revolution
  • State television appeared to be hacked late on Sunday, briefly showing speeches by US President Donald Trump and the exiled son of Iran’s last shah calling on the public to revolt

DUBAI: Iran may lift its Internet blackout in a few days, a senior parliament member said on Monday, after authorities shut communications while they used massive force to crush protests ​in the worst domestic unrest since the 1979 Islamic Revolution.
In the latest sign of weakness in the authorities’ control, state television appeared to be hacked late on Sunday, briefly showing speeches by US President Donald Trump and the exiled son of Iran’s last shah calling on the public to revolt.
Iran’s streets have largely been quiet for a week, authorities and social media posts indicated, since anti-government protests that began in late December were put down in three days of mass violence.
An Iranian official told Reuters on condition of anonymity that the confirmed death toll was more than 5,000, including 500 members ‌of the security ‌forces, with some of the worst unrest taking place in ethnic ‌Kurdish ⁠areas ​in the ‌northwest. Western-based Iranian rights groups also say thousands were killed.

ARRESTS REPORTED TO BE CONTINUING
US-based Iranian Kurdish rights group HRANA reported on Monday that a significant number of injuries to protesters came from pellet fire to the face and chest that led to blindings, internal bleeding and organ injuries.
State television reported arrests continuing across Iran on Sunday, including Tehran, Kerman in the south, and Semnan just east of the capital. It said those detained included agents of what it called Israeli terrorist groups.
Opponents accuse the authorities of opening fire on peaceful demonstrators ⁠to crush dissent. Iran’s clerical rulers say armed crowds encouraged by foreign enemies attacked hospitals and mosques.
The death tolls dwarf those of ‌previous bouts of anti-government unrest put down by the authorities in ‍2022 and 2009. The violence drew repeated threats ‍from Trump to intervene militarily, although he has backed off since the large-scale killing stopped.
Trump’s warnings raised ‍fears among Gulf Arab states of a wider escalation and they conducted intense diplomacy with Washington and Tehran. Iran’s ambassador to Saudi Arabia Alireza Enayati said on Monday that “igniting any conflict will have consequences for the entire region.”

INTERNET TO RETURN WHEN ‘CONDITIONS ARE APPROPRIATE’
Iranian communications including Internet and international phone lines were largely stopped in the days ​leading up to the worst unrest. The blackout has since partially eased, allowing accounts of widespread attacks on protesters to emerge.
The Internet monitoring group Netblocks said on Monday ⁠that metrics showed national connectivity remained minimal, but that a “filternet” with managed restrictions was allowing some messages through, suggesting authorities were testing a more heavily filtered Internet.
Ebrahim Azizi, the head of parliament’s National Security and Foreign Policy Committee, said top security bodies would decide on restoring Internet in the coming days, with service resuming “as soon as security conditions are appropriate.”
Another parliament member, hard-liner Hamid Rasaei, said authorities should have listened to earlier complaints by Supreme Leader Ali Khamenei about “lax cyberspace.”
During Sunday’s apparent hack into state television, screens broadcast a segment lasting several minutes with the on-screen headline “the real news of the Iranian national revolution.”
It included messages from Reza Pahlavi, the US-based son of Iran’s last shah, calling for a revolt to overthrow rule by the Shiite Muslim clerics who have run the country since the 1979 revolution that toppled his father.
Pahlavi has emerged as ‌a prominent opposition voice and has said he plans to return to Iran, although it is difficult to assess independently how strong support for him is inside Iran.