Amazon.com Inc. and Apple Inc. are planning to resume advertising on Twitter, according to media reports on Saturday.
The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk’s takeover prompted many companies to pull back.
Twitter billed the offer as the “biggest advertiser incentive ever on Twitter,” according to the email reviewed by Reuters. US advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a “100 percent value add,” up to a $1 million cap, the email said.
On Saturday, a Platformer News reporter tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company’s ads platform.
However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.
Separately, during a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has “fully resumed” advertising on the platform, according to a Bloomberg report.
Musk’s first month as Twitter’s owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.
Many companies from General Mills Inc. to luxury automaker Audi of America stopped or paused advertising on Twitter since the acquisition, and Musk said in November that the company had seen a “massive” drop in revenue.
Apple and Twitter did not immediately respond to Reuters request for comment on the matter.
Apple and Amazon resume advertising on Twitter — reports
https://arab.news/mg2em
Apple and Amazon resume advertising on Twitter — reports
Arab News wins 7 prizes at European Newspaper Awards, led by 50th anniversary coverage
- Anniversary special coverage and film won four Awards of Excellence across multiple categories
LONDON: Arab News won seven prizes at the 27th European Newspaper Awards — four for its 50th anniversary coverage and three for other projects — bringing its total to 160 awards since the 2018 relaunch.
The anniversary coverage earned an Award of Excellence in “Supplement for special occasions and anniversary editions,” plus wins in “Multimedia storytelling” for its special web section and two in “Film” and “Animated films” for its documentary.
Additional honors went to the “Spotlight — 2024 in Review” and “Opinion — 2024” print series in the “Sectional front pages nationwide newspaper” category, and a “Visualization” prize for an image from “Opinion — 2024.”
Launched in 1999 by organizer Norbert Kupper, the awards celebrate print and digital innovation. This year’s contest drew newspapers from 22 countries and more than 3,000 entries across 20 categories, despite fewer print submissions due to rising editorial collaborations.
“It’s testament to the skill, versatility and collaboration between the creative and editorial teams at Arab News that the seven awards at this year’s ENAs spanned print, digital and film categories,” commented Omar Nashashibi, head of creative design at Arab News. “These wouldn’t be possible without the world-class contributors we partner with, and the leadership, vision and support of Editor-In-Chief Faisal J. Abbas.”
Creative Director Simon Khalil called the film wins especially meaningful. “This recognition means a great deal because this film was never just about marking an anniversary, it was about capturing a defining moment in the evolution of Arab News and the region it represents.
“Telling the story, and drama of the 2018 relaunch, the digital transformation, and the courage to become ‘The Voice of a Changing Region’ was both a responsibility and a privilege.”
Past highlights include the “King Charles III Coronation” special coverage, “Kingdom vs. Captagon” investigation and FIFA Qatar World Cup 2022 special edition.
See more award-winning projects at arabnews.com/greatesthits.
