UNWTO passes Saudi resolution to transform global tourism

The Kingdom is currently developing a number of attractive tourism projects across various destinations. (AFP)
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Updated 29 November 2022
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UNWTO passes Saudi resolution to transform global tourism

  • Passing of resolution is first major step by Kingdom in its new position as Executive Council chair
  • Saudi-Spain-UNWTO working group to oversee significant changes to tourism industry in wake of pandemic

MARRAKECH: The 117th Executive Council of the UN World Tourism Organization has passed a Saudi-Spanish resolution that aims to “redesign tourism” in the wake of the COVID-19 pandemic.

After being elected chair of the council on Nov. 24 for the 2023 term, the Kingdom successfully lobbied for the creation of a Saudi-Spain-UNWTO working group to contribute and recommend significant changes to the global tourism industry.

The proposal had been promoted by the Kingdom and Spain since December 2021, with a Saudi host delegation reiterating its support for the creation of the working group during the Kingdom’s hosting of the 116th Executive Council in Jeddah earlier this year.

This week’s three-day event in Marrakech, attended by Arab News, saw the passing of a decision to push forward with the creation of the working group, which has been supported from the outset by Spain.

Members of the Executive Council decided that the working group will be a subsidiary body of the council, comprising eight members of the organization representing all regions of the world.

It is slated to launch in spring next year, but will still require the formal endorsement of the Executive Council in May next year, as well as the approval of the UNWTO General Assembly in the third quarter.

The eight members will work alongside the three working group co-chairs — Saudi Arabia, Spain and the UNWTO — to move forward with the vision to transform global tourism.

Of the council’s 34 member countries present at the event, 31 approved the decision. The working group aims to represent every region of the world, and will include two member states for Africa, America and Europe, as well as single states to promote the tourism aspirations of the Middle East, East Asia and the Pacific, and South Asia.

The decision requests that the secretary-general, in consultation with the chairman, should “circulate a final document, including all the documents, setting out the mandate, composition and modus operandi” of the working group, together with a report from the organization’s Office of the Legal Counsel by the end of February 2023.

Once established, the working group will aim to meet at least biannually and is expected to run on a budget allocated voluntarily by member states.

The move is expected to lead to a significant shake-up within the world’s premier tourism body, with the Kingdom calling to “revitalize” the UNWTO and “improve its operating methods” to account for rapid trend shifts in the industry around the world.

It comes on the back of enhanced Saudi-Spanish ties in investment and tourism, and is the result of months of work by the two countries to gather support for the proposal among council members.

The working group aims to make the UNWTO “more inclusive, more resilient and more sustainable than ever,” said Saudi Tourism Minister Ahmed Al-Khateeb.

The passing of the resolution was the first major step by the Kingdom since its election as council chair for the 2023 term.

Al-Khateeb oversaw the handover from previous chair Cote D’Ivoire in Marrakech on Friday.

Trade between Saudi Arabia and Spain totals $3.5 billion annually. The two countries have made significant steps toward boosting economic ties throughout the year, with the Saudi-Spanish Investment Forum in June ahead of the Jeddah UNWTO event leading to a number of high-profile agreements.

The meeting in Marrakech also saw the admittance of several Saudi and Spanish affiliate members, including the Jeddah Central Development Co. and Spain’s Innovaris SL and Eturia CLM.


Rooted in memory: How Rola Daftardar turns Saudi heritage into living art

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Rooted in memory: How Rola Daftardar turns Saudi heritage into living art

  • Ma Maison by Rola curates, produces home accessories
  • Aim to reflect Kingdom as ‘authentic, layered and artistic’

RIYADH: For Rola Daftardar, creativity is not simply about design — it is about memory, emotion and belonging.

Saudi by birth, originally from Madinah and raised in Jeddah, Daftardar carries a layered identity shaped further by her Lebanese mother. That blend of cultures, she says, taught her early on to see beauty in contrast and turn it into strength.

“My identity has always been a mix,” she said during a recent interview. “It taught me how to appreciate detail, emotion and storytelling through objects.”

From childhood, she was drawn to art and pieces with soul — objects that feel lived with rather than merely displayed. She went on to study arts, history and media, developing a philosophy that creativity is not only aesthetic but deeply emotional.

“Design is a way of sharing parts of myself,” she explained. “It’s storytelling through material, color and scent.”

Four years ago, that philosophy became Ma Maison by Rola — a brand that began as a personal creative outlet and gradually grew, season by season, into a carefully curated world of home accessories and tablescaping pieces.

Each year, she approaches her collections as chapters. “Every season has its own breath,” she said. “Every year carries a new intention.”

Her work comes most alive during Ramadan and national occasions, when gatherings take center stage and homes become spaces of shared ritual. Between winter and summer, ideas quietly bloom. But this year’s message feels especially personal.

Daftardar’s latest collection is deeply rooted in Saudi heritage, inspired by cities including Jeddah, Riyadh, AlUla and Taif — places she sees as emotional landscapes as much as geographic ones.

“With Saudi Arabia opening to the world, I felt a responsibility to present my country as I see it — authentic, layered and artistic,” she said.

Candles became the starting point of that story. More than fragrance, they are tributes to memory. Musk reflects the warmth of Jeddah, rose captures the calm elegance of Taif, and oud represents the depth and strength of Riyadh.

Hand-painted details and carefully chosen colors complete the sensory narrative.

The idea for her foldable side tables emerged during a walk along Jeddah’s corniche. Watching families gather spontaneously by the sea reminded her of the informal spaces that connect people — a feeling she also associates with historic Al-Balad.

“I wanted to create something simple and functional that carries that spirit of gathering,” she said.

The concept expanded to Diriyah — old and new — and to AlUla, where history and futurism coexist.

Yet it is tablescaping that remains closest to her heart. “I never choose pieces randomly,” she said. “I imagine the people around the table, the dishes being served, the conversations happening.”

For Daftardar, every bowl, riser and glass element forms part of a complete narrative. Every table tells a story.

Her ultimate aim is clear: to reflect Saudi Arabia as she feels it — warm, generous and deeply rooted. A place where modernity meets origin, and tradition evolves without losing its soul.

That is where Ma Maison by Rola lives — in the space between memory and modernity — and it is a story she is proud to tell.