ABU DHABI: Abu Dhabi’s Department of Culture and Tourism has unveiled former professional basketball player Shaquille O’Neal as the face of a “Breaking News”-style digital campaign to promote upcoming events in the emirate.
As the new face of Abu Dhabi Calendar, the four-time NBA champion shows off his comedic talents in a series of sketches due to be released over the next five months to showcase entertainment highlights including sporting events, immersive cultural festivals, live interactive family shows and concerts.
O’Neal, known by the nickname “Shaq,” made a surprise on-screen appearance last month at the official launch of the Abu Dhabi Calendar winter season. He is set to visit the emirate this month for the NBA Abu Dhabi Games 2022, a special event at Etihad Arena on Yas Island on Oct. 6 and 8 during which NBA teams the Milwaukee Bucks and the Atlanta Hawks will play two preseason games.
