MBC launches new headquarters in Riyadh

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MBC Group has had a longstanding commitment to local programing. (AN photo by Basheer Saleh)
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MBC Group has had a longstanding commitment to local programing. (AN photo by Basheer Saleh)
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Updated 20 September 2022
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MBC launches new headquarters in Riyadh

  • The group currently has over 17 TV channels, including MBC 1, MBC 2 and MBC MAX, along with two FM radio stations

RIYADH: MBC Group inaugurated its new headquarters in Riyadh with a large turnout of actors, journalists, and the region’s most prominent media figures on Sunday evening.

The new headquarters mark the group’s move from the UAE to its “homeland” Saudi Arabia — a long-awaited dream of Waleed bin Ibrahim Al-Ibrahim, chairman of the board.

“We have carried this dream with us since the first launch in 1991, even though we thought it was a dream far away from coming true,” Al-Ibrahim said.




(AN photo by Basheer Saleh)

The initiatives of the Kingdom, “the wise leadership and support of Custodian of the Two Holy Mosques King Salman and Crown Prince Mohammed bin Salman,” and the support and investment in culture, innovation, media and entertainment are what have ultimately helped turn this dream into reality, he added.

Al-Ibrahim began the ceremony with a speech that highlighted the achievements of the group and the leadership that contributed to its growth.

“We are working with all determination to make MBC Group one of the most prominent international media organizations in the world,” he said.




Waleed Al Ibrahim, MBC Group Chairman (AN photo by Basheer Saleh)

MBC Group has had a longstanding commitment to local programing. With the headquarters being moved to the Kingdom, the company now aims to further expand its projects and productions.

He explained: “With the strategic partners we have made to achieve this goal, in the coming years we will witness global projects that tell the stories of the history and culture of the Arab world, inspired by the slogan of Crown Prince Mohammed bin Salman: ‘An ambition as high as the sky’.”

During the ceremony, the group highlighted some of its productions filmed in the Kingdom, including “The Office”, “The Rise of the Witches” and “Dessert Warrior.”




Sam Barnett, MBC Group CEO (AN photo by Basheer Saleh)

The group also underlined some of its newest projects that are launching in the Kingdom, including “Saudi Idol” and the radio channel Loud FM, which will feature international music.

Al-Ibrahim thanked the UAE government and its people for their support during the group’s time in Dubai. He said the shifting of the headquarters is “moving from one home to another.”

Many prominent personalities attended the event, including Ibrahim Al-Hajjaj, a Saudi actor and comedian who starred in MBC’s “Rashash” and “Minho Waladna.”

Al-Hajjaj told Arab News: “It means the world to have MBC in Riyadh. I’m thrilled, and I hope that this will generate more talent and more people will come here.”

MBC Group initially launched MBC 1 in London in 1991. In 2002, it moved its headquarters to Dubai Media City in the UAE.

The group currently has over 17 TV channels, including MBC 1, MBC 2 and MBC MAX, along with two FM radio stations.

It aims to expand production in the future, with over 80 new titles scheduled to be produced in Saudi Arabia.

 


Saudi Arabia strengthens global ranking in 2026 Soft Power Index

Updated 20 January 2026
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Saudi Arabia strengthens global ranking in 2026 Soft Power Index

  • UAE maintains 10th place, Qatar climbs 2 spots

DUBAI: Saudi Arabia climbed three positions to 17th place in this year’s Soft Power Index, released on Tuesday by marketing consultancy Brand Finance.

Other Gulf nations also performed well, with the UAE maintaining its 10th-place ranking and Qatar and Bahrain each climbing two spots to No. 20 and No. 49, respectively, marking a rebound for the region after a softer showing in 2025.

The report indicates that the performance reflects sustained investment in proactive diplomacy, economic diversification and expanded initiatives across culture, tourism and sports.

It also comes at a time when several Western powers are recording declines in their rankings, highlighting the growing influence of Gulf states.

“The UAE remains a clear regional leader, while Saudi Arabia and Qatar have strengthened their global positions through focused economic diplomacy and international engagement,” said Savio D’Souza, managing director for the Middle East and Africa, Brand Finance.

Saudi Arabia and the UAE either maintained or improved their rankings across all key pillars, including familiarity, reputation and influence.

The Kingdom recorded notable gains, with increases of 25 points in the People & Values pillar and 12 points in the Culture & Heritage pillar.

“Although perceptions across some markets remain mixed, renewed upward movement in the rankings suggests that targeted, long-term soft power strategies are beginning to pay off,” D’Souza said.

Globally, the US retained its top position despite recording the steepest overall decline in its score, followed by China in second place. Japan rose to third place, overtaking the UK, which ranked fourth, while Germany placed fifth.

Brand Finance defines “soft power” as a “nation’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.” 

Each nation is assessed across 55 individual metrics, producing an overall score out of 100 and a ranking from first to 193rd.