Kerten Hospitality, a global leader in bespoke hospitality and integrated living solutions, has announced it has doubled year-on-year growth in the first quarter of 2024. The hospitality company now boasts more than 57 projects across key global markets, including Rome, South of France, Morocco, Saudi Arabia, and the UAE.
In a strategic display of its expanding portfolio, Kerten Hospitality participated prominently at the Future Hospitality Summit held in Riyadh, featuring a booth that highlighted several of Kerten Hospitality’s hotels in Saudi Arabia, and showcased the brand’s synergy with the Saudi Ministry of Tourism and Aseer Investment Company.
The House Urban Eco Resort in Riyadh city center, a standout project highlighted by Kerten Hospitality in partnership with developers RIKAZ and RAFAL and supported by the Ministry of Tourism, garnered significant attention. The resort is poised to redefine urban eco-living. It seamlessly integrates leisure, wellness, and business within a sustainable and luxurious environment, showcasing a new standard in urban development.
The summit also served as a platform to highlight Kerten Hospitality’s strategic partnerships, notably with Aseer Investment Company, aiming to unlock substantial opportunities in the Aseer region’s hospitality and heritage sectors.
Moreover, Kerten Hospitality and Baheej Tourism Development Company announced their partnership, facilitated by ASFAR, poised to elevate integrated living in Yanbu’s waterfront. The agreement, which was signed at the summit in Riyadh, will see Kerten Hospitality managing Baheej’s hotel in Yanbu under the premium Cloud 7 brand, an innovative hotel and residence lifestyle brand known for its vibrant designs, dynamic check-in lobbies, healthy food options, a beach club, and curated retail boutiques.
“Kerten Hospitality is set on a trajectory of innovation and growth. Our significant expansion in the first quarter is not just about scale, but also about deepening our engagement with local cultures and communities,” said Marloes Knippenberg, CEO of Kerten Hospitality. “Each project is a reflection of our commitment to creating spaces where bespoke meets local.”
Notably, the FHS booth featured a recreation of the Dar Tantora The House Hotel, an emblem of AlUla’s cultural heritage, and displayed classic cars at the entrance, symbolizing the unique character of the hotel. The 30-key hotel was restored using the same ancient materials and architectural techniques as the traditional mud brick buildings of the area.
At the forefront of Kerten Hospitality’s Saudi expansion is “The Collective by Kerten Hospitality,” an initiative designed to group a network of 23 culturally rooted, yet innovative hospitality ventures. This initiative not only emphasizes the aesthetic appeal of its properties but also focuses on the strategic alignment of business goals with local cultural values, which has proven essential for the sustainable growth of the global portfolio.
Kerten Hospitality’s Nakhati brand, a culinary initiative, was also featured at the summit. Kerten Hospitality has announced an ambitious plan to empower 50 Saudi female entrepreneurs through strategic partnerships to provide the opportunity for a single-family office to franchise 30 kiosks and 20 carts.
Nakhati also announced a unique collaboration with giga-project Diriyah Gate, where it will produce an exclusive Diriyah flavor available at Bujairi Terrace, to celebrate the region’s rich heritage and flavors.
This quarter also marked the initiation of a significant partnership with Kayali, a perfume brand led by entrepreneur Mona Kattan.