Twitter staff exodus accelerates amid Musk battle, whistleblower complaint

Twitter's employee attrition is currently 18.3 percent, in wake of whistleblower allegations. (Shutterstock/File)
Short Url
Updated 25 August 2022
Follow

Twitter staff exodus accelerates amid Musk battle, whistleblower complaint

  • The months-long chaos related to the Musk takeover has caused some staff to resign
  • Twitter CEO hinted at the fact the company could miss its growth targets given employee exodus

LONDON: Twitter Inc. is facing more employee departures, company executives told staff on Wednesday, as leaders sought to address multiple challenges, including whistleblower allegations and a legal battle with billionaire Elon Musk.

Employee attrition is currently 18.3 percent, Twitter executives told staff during a company-wide meeting, audio of which was heard by Reuters. Before Musk made his $44 billion offer to buy the company, attrition hovered between 14 percent and 16 percent, which was consistent with competitors, executives had previously said.

The months-long chaos related to the Musk takeover has caused some staff to flee, current employees had told Reuters.

The staff meeting was held a day after Twitter’s former security chief Peiter “Mudge” Zatko said in a whistleblower complaint that the social media company misled federal regulators about its defenses against hackers and spam accounts.

The San Francisco-based company is also heading to an October trial after suing Musk for attempting to walk away from the buyout agreement.

Twitter Chief Executive Parag Agrawal moved to reassure employees on Wednesday that Zatko’s accusations were “foundationally, technically and historically inaccurate.”

Before the news broke, Twitter reached out to “various agencies” globally, said General Counsel Sean Edgett.

“We have never made a material misrepresentation to a regulator, to our board, to all of you,” he said.

During the meeting, Twitter staff submitted questions to company leaders on whether Twitter would hire or promote more junior staff members and how Twitter could be expected to hit its growth targets given the employee exodus.

“The only way for us to deliver is by narrowing our focus to fewer things and for that to be proportionate to number of people here,” Agrawal responded.

Jay Sullivan, Twitter’s general manager for consumer and revenue product, gave early details of a new project to consider ways of letting users have more control over the content they see on Twitter. The idea of giving users more control helps shape Twitter’s work on content moderation, but the new project would incorporate the philosophy into product road maps, Sullivan said.

Twitter did not respond to request for further comment.

The US Senate Judiciary Committee said on Wednesday it will hold a hearing with Zatko on Sept. 13, the same day that Twitter shareholders will vote on whether to approve the deal with Musk.

Also on Wednesday, lawyers for Twitter and Musk attended a hearing in Wilmington, Delaware, to decide if Twitter had to provide documents and data sought by Musk to challenge the company’s estimates of spam accounts on its platform. Musk’s attorneys briefly mentioned the allegations by Zatko.

“Mr. Zatko said management had no appetite to measure bots,” Alex Spiro, Musk’s lawyer, told the judge.

The judge said at the end of Wednesday’s hearing she would consider the arguments before issuing a ruling.


Saudi Arabia strengthens global ranking in 2026 Soft Power Index

Updated 20 January 2026
Follow

Saudi Arabia strengthens global ranking in 2026 Soft Power Index

  • UAE maintains 10th place, Qatar climbs 2 spots

DUBAI: Saudi Arabia climbed three positions to 17th place in this year’s Soft Power Index, released on Tuesday by marketing consultancy Brand Finance.

Other Gulf nations also performed well, with the UAE maintaining its 10th-place ranking and Qatar and Bahrain each climbing two spots to No. 20 and No. 49, respectively, marking a rebound for the region after a softer showing in 2025.

The report indicates that the performance reflects sustained investment in proactive diplomacy, economic diversification and expanded initiatives across culture, tourism and sports.

It also comes at a time when several Western powers are recording declines in their rankings, highlighting the growing influence of Gulf states.

“The UAE remains a clear regional leader, while Saudi Arabia and Qatar have strengthened their global positions through focused economic diplomacy and international engagement,” said Savio D’Souza, managing director for the Middle East and Africa, Brand Finance.

Saudi Arabia and the UAE either maintained or improved their rankings across all key pillars, including familiarity, reputation and influence.

The Kingdom recorded notable gains, with increases of 25 points in the People & Values pillar and 12 points in the Culture & Heritage pillar.

“Although perceptions across some markets remain mixed, renewed upward movement in the rankings suggests that targeted, long-term soft power strategies are beginning to pay off,” D’Souza said.

Globally, the US retained its top position despite recording the steepest overall decline in its score, followed by China in second place. Japan rose to third place, overtaking the UK, which ranked fourth, while Germany placed fifth.

Brand Finance defines “soft power” as a “nation’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.” 

Each nation is assessed across 55 individual metrics, producing an overall score out of 100 and a ranking from first to 193rd.