Zain KSA partners with global platform PLAYHERA to make MENA a gaming hub

The exclusive joint venture (JV) agreement was signed, during the beginning of this year, in LEAP 2022 tech event held in Riyadh. (Supplied)
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Updated 25 August 2022
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Zain KSA partners with global platform PLAYHERA to make MENA a gaming hub

RIYADH: Middle Eastern gamers have been introduced to a new esports platform, PLAYHERA MENA, offering access to a range of amateur and professional leagues and cloud games backed by telecom major Zain KSA.

Launched in partnership with global gaming platform PLAYHERA, the Saudi-headquartered joint venture will incorporate Zain KSA’s 5G infrastructure to enhance its gaming services, according to a statement.

“We look forward to driving growth in the gaming market in the region and at the same time, we are certain that PLAYHERA MENA will raise the level of the services in this sector that caters to a large segment of users and businesses,” said Zain KSA’s CEO, Sultan Al-Deghaither.

“The same goes for the Kingdom’s expanding gaming market which currently hosts over 19.8 million gamers and posts a significant annual growth of up to 22 percent and a market value of SR2.6 billion ($692 million),” he added.

The launch of PLAYHERA MENA will be celebrated by a regional PUBG mobile tournament later this year, expected to attract around 7,000 participants.


RLC Global Forum 2026 opens, leading the agenda for transformation in retail industry

Updated 03 February 2026
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RLC Global Forum 2026 opens, leading the agenda for transformation in retail industry

RIYADH: The RLC Global Forum 2026 opened in Riyadh on Feb. 3, aiming to shape the future of retail and consumer-facing industries by bringing together the most influential leaders from across the sector.

Addressing the opening session, Panos Linardos, chairman of RLC Global Forum, said: “We meet at a moment that feels fundamentally different from just a few years ago. Growth today is no longer linear. It is no longer evenly distributed. And it is no longer guaranteed. 

“We find ourselves at what we call a growth crossroads, a moment where traditional models are under pressure, geopolitical dynamics are reshaping trade and investment, and leadership choices carry longer-lasting consequences.”

He added that at the 2025 event, the discussions were focused on trust and collaboration in a time of disruption. 

“This year, the environment is more fragmented, more volatile, and more urgent,” he said, explaining that supply chains are shifting, consumer expectations are moving faster than organizations, and capital is more selective.

Linardos also stated that the boundaries between retail, real estate, technology, policy, and culture “are increasingly blurred.”

At a growth crossroads, progress is a shared responsibility requiring clarity, coordination, and balanced leadership, he said adding over the next two days, the forum will bring together global CEOs, retailers, and real estate leaders, as well as policymakers, academics, investors, and innovators.

“The purpose is clear: to examine how growth is being rebuilt, where it is being redefined, and what leadership looks like in this new context,” the forum chairman said.

Linardos set out details of the NextGen retail challenge, which is developed with the Innovation and Entrepreneurship Center at Princess Nourah bint Abdulrahman University and Monsha’at.

Vice Minister of Economy and Planning Ammar Nagadi used his opening remarks to put his perspective on how economic choices translate into competitiveness and long-term value is especially timely for the discussions ahead.

The 2026 forum is exploring six defining themes that capture the transformation reshaping global trade, consumption, and leadership: Growth in a Reordered World, AI and the Power of Multipliers, Global South as Growth Engine, Experience as Growth Infrastructure, Future Consumer Order, and Leadership Beyond Resilience.