Saudi Arabia’s Diriyah is a project rooted in humanity, culture and interaction, DGDA chief marketing officer tells Mayman Show

Kiran Haslam, DGDA’s chief marketing officer, spoke to the Arab News podcast “The Mayman Show.” (AN Photo)
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Updated 11 August 2022
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Saudi Arabia’s Diriyah is a project rooted in humanity, culture and interaction, DGDA chief marketing officer tells Mayman Show

  • Diriyah Gate Development Authority’s 5th anniversary is an amazing milestone, says chief marketing officer Kiran Haslam
  • Haslam says DGDA made Saudi Arabia’s “Great Place To Work” list because it offers a “unique working environment”

RIYADH: The fifth anniversary of the launch of the Diriyah Gate Development Authority was an amazing milestone, Kiran Haslam, the organization’s chief marketing officer, told the Arab News podcast “The Mayman Show.”

In the podcast, which features actors, comedians, models, athletes, and more, he said: “It’s a milestone that we want to shout about to each other in the office, more so than outside the office.”

Haslam pointed out that the DGDA’s “unique working environment and mandate” was recently recognized as being one of the best places to work in the Kingdom, adding that this was “incredible, but sort of not a surprise.”




The Diriyah Gate Development Authority made Saudi Arabia’s “Great Place To Work” list because it offers a “unique working environment,” its CMO Kiran Haslam told The MaymanShow on the DGDA 5th anniversary. (AN Photo)

He said that as an organization each member of the authority cooperated and interacted with each other in a refreshing, dynamic, and energetic manner.

“Sometimes there’s a lot of excitement. Not wanting to name brands, I will say that I have visited the offices of Google. It has a reputation for very open, exciting, and dynamic workplaces where people enjoy themselves,” Haslam added.

“The crossover point between where it is work and where it is just how we want to live, has blurred. The DGDA is just like Google in that regard, with a lot less beanbags around the office. Google of course is famous for having beanbags everywhere. Our spines are all straight because we’re sitting on good chairs, and we’re still able to interact in that kind of positive manner.”

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Haslam, the author of two children’s books, joined the DGDA with the mindset of an anthropologist. He is also a musician and a composer with a master’s degree in guitar, as well as a professional with experience in the yachting and automotive industries.

He noted that what was magnificent about the authority were the kind of assets it was creating for a city within Riyadh. “At Diriyah, we are creating mixed-use assets,” he said.

“Historically, people have talked about it almost from a development perspective only, which is the five-star hotels, the academies and university concepts, and all of the stuff that create a way to live inside a city within the capital city, which is Riyadh.”




Diriyah Gate Development Authority’s 5th anniversary “is an amazing milestone,” Kiran Haslam told The Mayman Show. (AN Photo)

Highlighting examples of the authority’s attention to detail during the development of Diriyah, he said: “It’s sort of the humanity which is linking all the projects, all of those assets, all of those locales and initiatives. And the entire project in itself is human scale.

“So, it’s all in reference to Najdi architecture and it’s all adobe construction. We have created 180 million mud bricks thus far to build the first phase of Diriyah.”

At-Turaif was built with adobe mud and other natural materials in the 1700s and features courtyards, alleyways, and towers that showcase quintessential Najdi architecture and tell the story of a traditional Saudi way of life. In 2010, almost three centuries later, the ruins of At-Turaif were designated a UNESCO World Heritage Site.




At-Turaif was built with adobe mud and other natural materials in the 1700s and features courtyards, alleyways, and towers that showcase quintessential Najdi architecture. (Supplied)

Haslam pointed out that the mud bricks would be used to replicate the feel of At-Turaif, maintain its ambience, and amplify its spirit and meaning.

“To give you a little idea, 180 million mud bricks, if you stack them end to end, is 3.7 times longer than the Great Wall of China.

“So, it’s a big project, it’s a complex project, but it’s one which is always rooted in humanity, culture, and interaction. That’s what really sets the project apart,” he added.

“The Mayman Show” episode featuring Kiran Haslam will launch on Aug. 5 at 6 p.m. Riyadh time.

 

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Saudi crown prince, Ukrainian president discuss Russia-Ukraine conflict during call

Updated 8 sec ago
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Saudi crown prince, Ukrainian president discuss Russia-Ukraine conflict during call

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday received a phone call from Ukranian President Volodymyr Zelensky, the Saudi Press Agency reported.
During the call, they reviewed bilateral relations between the two countries and discussed several issues of common interest. 
They also discussed developments in the Ukrainian-Russian crisis and efforts to resolve the conflict.


Ithra Film Production announces new projects at film festival

Updated 29 min ago
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Ithra Film Production announces new projects at film festival

  • The IFP seeks to highlight Saudi stories and discover new voices

DHAHRAN: The King Abdulaziz World Cultural Center, or Ithra, announced 15 new film projects this week at the 10th Saudi Film Festival, which concludes on May 9.

The Saudi film funding program selected four features and 11 short films from 170 submissions over the past year.

The entries were submitted by emerging Saudi filmmakers vying to take their concepts from the drawing board to silver screens across the globe.

Since its inception six years ago, the IFP has played a vital role in supporting Saudi Arabia’s fast-growing film industry, by nurturing home-grown talent and fostering cinematic content through commissioning and co-funding opportunities.

The IFP seeks to highlight Saudi stories and discover new voices and creative storytellers with the ultimate goal of having their films showcased on national and international platforms.

After reviewing an unprecedented number of high-quality submissions, the jury ultimately settled on the 15 films that together comprise an array of unique untold stories presented by talented storytellers who tapped into Saudi Arabia’s rich culture for ideas.

IFP also introduced a range of initiatives aimed at providing platforms for film producers, advancing standards of excellence in filmmaking and empowering new talent in the region.

Additionally, they host numerous workshops and seminars in the field of representation and production, writing and directing, among others.

Since its first film in 2018, IFP has funded 20 titles and produced four which have been showcased at 95 film festivals across the globe, winning 34 awards.

This includes “Hajjan” which most recently won three awards at the Gulf Film Festival including best feature, best actor and best cinematography.


Diriyah’s JAX District granted status of industrial heritage site

JAX is home to a striking assembly of large warehouses that once formed an important industrial center in Riyadh region.
Updated 08 May 2024
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Diriyah’s JAX District granted status of industrial heritage site

  • Recognition by Saudi Heritage Commission honors the district for its role in the evolution of industry in the Kingdom and its role in shaping society
  • District, named after the company that established it in the 1970s, contains a striking assembly of warehouses
  • When commercial tenants moved out of the district in the mid-2000s, artists moved in

RIYADH: Saudi Arabia’s Heritage Commission has designated Diriyah’s JAX District, near Riyadh, as an industrial heritage site.

Its industrial days behind it, the district is now known as a creative arts hub in the heart of Diriyah, which is also where the UNESCO world heritage site of At-Turaif can be found.

The official recognition of its past role falls under the aims of the Industrial Heritage Preservation Program to protect and celebrate places of historical significance to the industrial sector in the Kingdom.

The designation highlights the district’s unique industrial architecture, officials said, and gives it a place alongside other sites in the Kingdom recognized for their roles in the evolution of industry in the country and its role in shaping Saudi society. Granting it heritage site status pays tribute to its history as a center for large-scale industrial projects and underscores its position as a national cultural landmark, they added.

JAX, named after the company that established the district in the 1970s, is home to a striking assembly of large warehouses that once formed an important industrial center in Riyadh region.

In the mid-2000s, commercial tenants started to move out and a group of graffiti artists began to use the walls of abandoned warehouses as their makeshift canvas. Young artists also established workshops and studios in the vacated spaces. In the years that followed, additional creative spaces, including art galleries, studios and cafes, were established, major cultural institutions opened, and office space was built for creative agencies that set up shop there.

JAX District now hosts numerous events, including the Diriyah Contemporary Art Biennale, MDLBEAST XP Music Futures, the Hia Hub fashion, beauty and style conference, and light art festival Noor Riyadh. The Saudi Arabia Museum of Contemporary Art, the first museum of its kind in the Kingdom, is also located in the district.


European Chamber of Commerce opens in Riyadh

Updated 08 May 2024
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European Chamber of Commerce opens in Riyadh

  • ECCKSA to strengthen trade, investment, and economic cooperation

RIYADH: The European Chamber of Commerce in Saudi Arabia was inaugurated in Riyadh on Wednesday.

The launch event was attended by distinguished guests, including Ibrahim Al-Mubarak, assistant minister of investment; Luigi Di Maio, EU special representative for the Gulf; and Christophe Farnaud, the EU ambassador to Saudi Arabia, Oman, and Bahrain.

The chamber will serve as a platform to facilitate business cooperation, promote trade and investment, and support the alignment of regulatory frameworks, according to a press release from the EU.

In line with the strategic partnership between the EU and the Gulf Cooperation Council announced in May 2022, the establishment of the ECCKSA is a significant step in strengthening economic ties between the EU and the Kingdom.

Di Maio said that the establishment of the ECCKSA marks an important new chapter in the partnership between the EU and Saudi Arabia.

“I am convinced that this initiative will be key in bringing closer and in integrating our economies. The ECCKSA will certainly become a point of reference for European companies doing business in the Kingdom and Saudi companies looking for partners and markets in the EU.

"It will facilitate joint ventures and boost trade and investments. There is so much untapped potential and space to grow in our economic cooperation and I am confident that the next months and years will bring about more substantive and sustainable progress,” Di Maio added.

Al-Mubarak highlighted the integration of ECCKSA’s initiatives with Saudi Arabia’s Vision 2030, creating the potential for new business opportunities in non-oil sectors.

“The launch of the European Chamber of Commerce in Saudi Arabia marks a pivotal milestone in the flourishing economic partnership between the Kingdom and the EU. With foreign direct investment stock from Europe nearly doubling to SR218.5 billion ($58.26 billion) over the past five years, the establishment of ECCKSA will unlock new horizons for cross-border trade, investment, and collaboration.

“The chamber will be a catalyst for fostering stronger ties between our business communities and supporting Saudi Arabia’s economic diversification journey under Vision 2030,” he added.

The event also featured a panel discussion, titled “ECCKSA: Shaping the Future of EU-KSA Business Collaboration,” where experts discussed strategies for deepening economic ties and explored new opportunities for partnership.

The panel included Leon Delvaux, acting director at the EU; Lama Alghrair, director of investor intelligence at the Ministry of Investment; Thomas Juergensen, head of trade and economic affairs for Saudi Arabia, Bahrain, Oman, and Qatar; and Lorcan Tyrrell, ECCKSA chairman. They collectively outlined the anticipated impact of ECCKSA on the European and Saudi business communities.

Also at the launch, ECCKSA’s license was formally handed over by the Ministry of Investment in Saudi Arabia.

Kristijonas Gedvilas, CEO of ECCKSA, said that the chamber is dedicated not only to strengthening economic ties, but also to building a vibrant business ecosystem that supports the shared vision.

“Our immediate focus will be on expanding our membership, engaging businesses actively, and providing them with invaluable resources and opportunities that foster growth and innovation across both regions,” he added.

ECCKSA aims to advance initiatives that support its members while contributing to the economic prosperity of both regions.


Saudi Premium Residency Program hosts workshop in Riyadh

Updated 08 May 2024
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Saudi Premium Residency Program hosts workshop in Riyadh

  • The workshop also included networking and discussions on funding opportunities as well as mentorship

RIYADH: Saudi Arabia’s residency program attracting top foreign talent and investors hosted a workshop in Riyadh on Wednesday.

The Premium Residency Program, launched in 2019, draws skilled professionals, talented individuals and investors to the Kingdom through five residency categories.

It targets expatriates who wish to gain premium residency in Saudi Arabia.

The categories, announced in January, include special talent, gifted, entrepreneur, investor and real estate residencies.

The “Introduction to Premium Residency Products” at The Garage in Riyadh focused on the entrepreneur category.

The residency includes two sub-categories for entrepreneurs and innovators who contribute to the development of multiple industries in Saudi Arabia.

Category one of the entrepreneur residency provides a five-year premium residency. Applicants must obtain an entrepreneurial license from the Saudi Ministry of Investment and a letter of recommendation from the investing party.

They are required to obtain a minimum SR400,000 ($106,000) investment from a recognized organization and hold at least a 20 percent share of the startup.

After the five-year term, the entrepreneur residency will be renewed if the eligibility criteria is still met.

Category two grants a permanent residency only if the entrepreneur creates a minimum of 10 jobs in the first year and 10 or more in the second year.

The individual must demonstrate a minimum investment of SR15 million and a 10 percent ownership stake in the business.

The advantages of the entrepreneur residency include the ability to nominate two people from the applicant’s work team — such as executives — to obtain exceptional competence residencies.

Among the general benefits are owning and using real estate, issuing visit visas for relatives, and exemption from the financial fees imposed on expatriates and their companions.

Beneficiaries will be able to use the lanes designated for citizens and citizens of the Gulf Cooperation Council countries at ports across the Kingdom.

The holder of the premium residency and their family members can leave and return to Saudi Arabia without requiring a re-entry visa. They can also work in private sector establishments.

Sarah Al-Hamad, who attended the workshop, told Arab News: “I truly believe that the Premium Residency Program will drive economic growth and cultural exchange in the Kingdom for years to come.”

The workshop also included networking and discussions on funding opportunities as well as mentorship.