Saudi Arabia’s Diriyah is a project rooted in humanity, culture and interaction, DGDA chief marketing officer tells Mayman Show

Kiran Haslam, DGDA’s chief marketing officer, spoke to the Arab News podcast “The Mayman Show.” (AN Photo)
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Updated 11 August 2022
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Saudi Arabia’s Diriyah is a project rooted in humanity, culture and interaction, DGDA chief marketing officer tells Mayman Show

  • Diriyah Gate Development Authority’s 5th anniversary is an amazing milestone, says chief marketing officer Kiran Haslam
  • Haslam says DGDA made Saudi Arabia’s “Great Place To Work” list because it offers a “unique working environment”

RIYADH: The fifth anniversary of the launch of the Diriyah Gate Development Authority was an amazing milestone, Kiran Haslam, the organization’s chief marketing officer, told the Arab News podcast “The Mayman Show.”

In the podcast, which features actors, comedians, models, athletes, and more, he said: “It’s a milestone that we want to shout about to each other in the office, more so than outside the office.”

Haslam pointed out that the DGDA’s “unique working environment and mandate” was recently recognized as being one of the best places to work in the Kingdom, adding that this was “incredible, but sort of not a surprise.”




The Diriyah Gate Development Authority made Saudi Arabia’s “Great Place To Work” list because it offers a “unique working environment,” its CMO Kiran Haslam told The MaymanShow on the DGDA 5th anniversary. (AN Photo)

He said that as an organization each member of the authority cooperated and interacted with each other in a refreshing, dynamic, and energetic manner.

“Sometimes there’s a lot of excitement. Not wanting to name brands, I will say that I have visited the offices of Google. It has a reputation for very open, exciting, and dynamic workplaces where people enjoy themselves,” Haslam added.

“The crossover point between where it is work and where it is just how we want to live, has blurred. The DGDA is just like Google in that regard, with a lot less beanbags around the office. Google of course is famous for having beanbags everywhere. Our spines are all straight because we’re sitting on good chairs, and we’re still able to interact in that kind of positive manner.”

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Haslam, the author of two children’s books, joined the DGDA with the mindset of an anthropologist. He is also a musician and a composer with a master’s degree in guitar, as well as a professional with experience in the yachting and automotive industries.

He noted that what was magnificent about the authority were the kind of assets it was creating for a city within Riyadh. “At Diriyah, we are creating mixed-use assets,” he said.

“Historically, people have talked about it almost from a development perspective only, which is the five-star hotels, the academies and university concepts, and all of the stuff that create a way to live inside a city within the capital city, which is Riyadh.”




Diriyah Gate Development Authority’s 5th anniversary “is an amazing milestone,” Kiran Haslam told The Mayman Show. (AN Photo)

Highlighting examples of the authority’s attention to detail during the development of Diriyah, he said: “It’s sort of the humanity which is linking all the projects, all of those assets, all of those locales and initiatives. And the entire project in itself is human scale.

“So, it’s all in reference to Najdi architecture and it’s all adobe construction. We have created 180 million mud bricks thus far to build the first phase of Diriyah.”

At-Turaif was built with adobe mud and other natural materials in the 1700s and features courtyards, alleyways, and towers that showcase quintessential Najdi architecture and tell the story of a traditional Saudi way of life. In 2010, almost three centuries later, the ruins of At-Turaif were designated a UNESCO World Heritage Site.




At-Turaif was built with adobe mud and other natural materials in the 1700s and features courtyards, alleyways, and towers that showcase quintessential Najdi architecture. (Supplied)

Haslam pointed out that the mud bricks would be used to replicate the feel of At-Turaif, maintain its ambience, and amplify its spirit and meaning.

“To give you a little idea, 180 million mud bricks, if you stack them end to end, is 3.7 times longer than the Great Wall of China.

“So, it’s a big project, it’s a complex project, but it’s one which is always rooted in humanity, culture, and interaction. That’s what really sets the project apart,” he added.

“The Mayman Show” episode featuring Kiran Haslam will launch on Aug. 5 at 6 p.m. Riyadh time.

 

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Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

At Saudi House, ministers and executives set out how the Kingdom sees the next phase of its transformation. (Supplied)
Updated 20 January 2026
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Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

  • Saudi ministers dominate pre-summit spotlight at Saudi pavilion, touting Vision 2030’s next phase and human capital as key to global edge
  • Ministry of Economy and Planning announced the SUSTAIN Platform which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development

DAVOS: For regulars at the World Economic Forum, Monday in Davos is usually a chance to ease into the week, a time to reconnect, plan meetings and prepare for the intense schedule ahead.

This year, Saudi Arabia moved quickly to fill that lull, taking center stage with a packed program of panels ahead of Tuesday’s official opening.

At the Saudi House — the Kingdom’s official pavilion on the Promenade, returning after its debut as a standalone venue at the 2025 WEF Annual Meeting — Saudi ministers and global executives set out how the Kingdom sees the next phase of its transformation.

Monday’s speakers at the Saudi House included Minister of Finance Mohammed Al-Jadaan, Minister of Investment Khalid Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and President and Vice Chairman of Meta Dina Powell McCormick. (Supplied)

Established by the Ministry of Economy and Planning, the venue is pitched as a platform for international thought leaders to tackle the challenges, opportunities and solutions shaping the global economy.

Opening a session on the Kingdom’s role at this year’s Forum and the next phase of Vision 2030 — now in its 10th year and roughly two-thirds complete — Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, said human capital “is the actual driver if you want a competitive, modern economy.”

She described one of the biggest achievements of the past decade as the emergence of a highly qualified cohort of young Saudis who could work anywhere in the world but “choose to come home, choose to build at home and choose to deliver at home,” calling this “the biggest symbol of the success of Vision 2030.”

Who can give you optimum access to opportunities while addressing risks? I contend that Saudi Arabia has been able to provide that formula.

Khalid Al-Falih, Saudi minister of investment

On the same panel, Minister of Finance Mohammed Aljadaan said this success is rooted in a “behavioral change” that has strengthened the Kingdom’s credibility with both international partners and its own citizens.

“Credibility comes from being very pragmatic, making sure that you maintain your fiscal policy discipline, but at the same time refocus your resources where it matters,” he said, warning that “markets will call your bluff if you’re not serious.”

The Saudi House, a cross-ministerial initiative led by the Ministry of Economy and Planning, is intended to underscore the Kingdom’s “commitment to global cooperation” by offering “a platform where visionary ideas are shared and shaped,” while showcasing opportunities and lessons from its “unprecedented national transformation.”

Lubna Olayan, Chair of the Corporate Board, Olayan Group

Echoing earlier comments to Arab News, Economy and Planning Minister Faisal Alibrahim said the Kingdom’s role as an anchor of stability has helped unlock its potential, stressing that while the objective is to decouple from reliance on a single commodity, “2030 is not the finishing line.”

Khalid Al-Falih, Saudi minister of investment, said Saudi Arabia has been able to enable access to opportunities while addressing major risks, arguing that few countries can match the Kingdom’s overall mix.

“No country has all of those to 100 percent,” he said. “But who can give you the mix that gives you optimum access to opportunities while addressing all of those risks?

Dr. Bedour Alrayes, Deputy CEO, Human Capability Development Program, Saudi Arabia

“I contend that Saudi Arabia has been able to provide that formula and the proof is in the pudding,” noting that local investment has doubled in recent years to reach levels comparable with India and China.

While societal transformation dominated the morning discussions, the afternoon turned to technology, tourism, sport and culture, four strategic sectors expected to spearhead Vision 2030’s next phase.

The Ministry of Economy and Planning used the day to announce the SUSTAIN Platform, due to launch in 2026, which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development.

The ministry said SUSTAIN will translate the Kingdom’s public and private-sector coordination mandate into a practical national tool to help government entities, businesses, investors, academia and civil society identify credible partners, form trusted coalitions and move initiatives “from planning to implementation more efficiently,” addressing a global challenge where fragmented partnerships often slow delivery and blunt impact.

“We are in a moment in time where technology may well impact the face of humanity,” said Dina Powell McCormick, recently appointed president and vice chairman of Meta, welcoming the Kingdom’s “desire” to partner with technology companies and its embrace of innovation.

Minister of Tourism Ahmed Alkhateeb, discussing how technology is being deployed in his sector, underlined that “in travel and tourism, people are very important. We learn about other people’s culture through interacting with people. We digitalize the unnecessary and humanize the necessary.”

He added that while technological transformation is a priority, “we don’t want to replace this big workforce with technology. I think we need to protect them in Saudi Arabia, where we’re being a model. I’m an advocate of keeping the people.”

Throughout the week, Saudi House will host more than 20 sessions, including over 10 accredited by the WEF, across six themes: Bold Vision, Insights for Impact, People and Human Capability, Quality of Life, Investment and Collaboration, and Welcoming the World.

The pavilion will also launch “NextOn,” a new series of influential and educational talks featuring leading global voices.