LONDON: Meta Platforms said on Thursday it was revamping the main feed on its Facebook app to prioritize “discovery” of new content, instead of posts from accounts users follow, in a bid to style its apps after short-form video competitor TikTok.
Meta executives have voiced increased urgency in recent months around boosting Meta’s ‘reels’, similar to TikTok’s short video format, which has been especially popular with younger users.
’Home’, Facebook’s main news feed tab that users will see when they open the app will start heavily featuring popular posts from accounts that users do not follow, including reels and stories, Meta said in a statement.
Facebook will suggest posts to users with its machine learning ranking system and is investing in artificial intelligence (AI) to serve recommended content, it added.
Its existing news feed, featuring recent posts from friends, pages and groups that users actively choose to follow, will move to a new separate tab called ‘Feeds’.
Feeds will include advertisements, however, Meta said that it will not have posts suggested for the user.
Adam Mosseri, head of the company’s Instagram app, announced tests of a more “immersive” TikTok-style viewing experience in May, while Chief Executive Officer Mark Zuckerberg told investors in April that Meta was making significant investments in AI and machine learning to support the “discovery engine” approach.
Earlier this month, Chief Product Officer Chris Cox told employees there was a plan to increase fivefold the number of graphic processing units (GPUs) in its data centers by the year-end to provide extra computing power for AI.
Meta’s Facebook revamping main feed to attract younger users
https://arab.news/nuytc
Meta’s Facebook revamping main feed to attract younger users
- Facebook existing news feed, featuring recent posts from friends, pages and groups that users actively choose to follow, will move to a new separate tab called ‘Feeds’.
Media ministry’s Konoz wins 6 gold awards
- “The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields
RIYADH: The Konoz Saudi Arabia initiative, one of the Ministry of Media’s programs, achieved a global milestone by winning six gold awards at the AVA Digital Awards for its documentary film “The Destination.”
Awards were given for documentary, film, editing, informational, cinematography and directing.
With the achievement, the film’s total awards since its release have risen to 13, in addition to receiving three international commendations, bringing the initiative’s overall tally to more than 50 local and international awards.
“The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields. The film highlights the steady and accelerated steps toward realizing Saudi Vision 2030 and the Kingdom’s transformation into a global destination.
The documentary is currently available on the Shahid and stc tv platforms, in addition to being screened onboard Saudia flights. It combines creative footage drawn from trusted media sources covering events across the Kingdom with exclusive interviews featuring experts and specialists in the fields addressed by the film.
To date, the documentary has surpassed 10 million views across various platforms.
The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. The awards aim to honor excellence in planning, directing, design and production across digital campaigns, audio and video production, website development, and social-media marketing and engagement.
