‘Good to be represented authentically,’ says director of Pakistani film Joyland after Cannes glory

Movie director of the film "Joyland," Saim Sadiq (right), actor Ali Junejo (center) and actor and model Sarwat Gilani talk to Arab News in Karachi, Pakistan, on June 20, 2022. (AN Photo)
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Updated 22 June 2022
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‘Good to be represented authentically,’ says director of Pakistani film Joyland after Cannes glory

  • Joyland won Cannes “Queer Palm” prize for best feminist-themed movie, Jury Prize in the “Un Certain Regard” competition
  • Joyland left Cannes audiences slack-jawed and admiring, film got nearly 10-minute-long standing ovation on opening night

KARACHI: The director of Joyland, Pakistan’s first entry to the Cannes Film Festival, has said he was “most excited” that his movie was being watched by people in his own country and that his work had given Pakistanis a chance to be “represented authentically.”

Joyland, which celebrates ‘transgender culture’ in Pakistan and tells the story of a family torn between modernity and tradition in contemporary Lahore, won the Cannes “Queer Palm” prize for best feminist-themed movie as well as the Jury Prize in the “Un Certain Regard” competition, a segment focusing on young, innovative cinema talent.

The first-ever Pakistani competitive entry left Cannes audiences slack-jawed and admiring, and got a nearly 10-minute-long standing ovation from the opening night’s crowd.

Part of the surprise came from the discovery by many that Pakistan is one the first nations to have given legal protection against discrimination of transgender people.

“I think that sometimes it feels good to be represented authentically, that this is who we are, this is how we look like and this is how we behave,” director Saim Sadiq told Arab News in an interview on Monday. “I am most excited about people watching it [Joyland] here [in Pakistan] than anywhere else.”


Movie director of the film "Joyland," Saim Sadiq (right) talks to Arab News in Karachi, Pakistan, on June 20, 2022. (AN Photo)

Speaking about his creative process, Sadiq said he did not focus on a particular audience while making a film but hoped it would be good enough to have mass appeal.

“You’re making a film with your honesty and you’re telling a story,” he said. “If it’s a good story and you’ve told it well, hopefully people here and people everywhere will respond to it ... Eventually the person who watches it is brown or black or white or Pakistani or Indian, it doesn’t matter.” 

After its Cannes glory, Catherine Corsini, French director and the “Queer Palm” jury head, had described Joyland as a “very powerful film” with “strong characters who are both complex and real.”


Pakistani movie Joyland crew arrives for the screening of the film "Joyland" at the 75th edition of the Cannes Film Festival in Cannes, France, on May 22, 2022. (AFP)

Sadiq too described the film as “really character driven.”

“There is too much relatability in this film for Pakistanis more than anywhere else in the world,” he said. “If an audience from France, sitting at Cannes, can respond like that, I think people here hopefully should respond better because there is far more they can recognize in there.”

One of the characters in the film, Nucchi, who gives birth to three daughters, belongs to a household that has long hoped for the birth of a son to continue the family line. And her brother-in-law Haider secretly falls in love with a transgender woman Biba, who fights for her right to work as a performer.

“Joyland” also explores the frustration of women seeking to pursue careers, with Haider’s wife Mumtaz falling into a depression over being forced to stay at home and stop working as a make-up artist.

Sarwat Gilani, a film and TV star who plays Nucchi, said the film was a “very honest representation of a Pakistani family.”

“There’s nothing sugar coated in this film. It’s a very realistic film. It’s a story about a family and what goes around in a family in a society like Pakistan,” she told Arab News. “It has got relationships, it has got values, it has got societal pressures that we come under.” 

Ali Junejo, who plays Haider, said he had wanted to be a part of the film from the moment he read the script.

“It is a very human story,” he said. “I was obsessing over that idea … [to] make it as truthful as I possibly could. The people who watched it there, they felt something.”

Sadiq agreed, saying the response to the film was “more than we expected.”

“Now that it’s been a few days [since Cannes],” he said chuckling, “I can say normal things without being tacky and crying.”

“It was an unreal, almost magical kind of an experience,” Gilani said about the experience of Cannes. “It didn’t hit me till I reached there, maybe until the red carpet. 

I think it hits you once you are done with it.”


Pakistan’s Mahnoor Omer named among TIME’s ‘Women of the Year’ for 2026

Updated 56 min 18 sec ago
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Pakistan’s Mahnoor Omer named among TIME’s ‘Women of the Year’ for 2026

  • Omer moved a Pakistani court against the so-called ‘period tax’ in Sept. 2025 which has since sparked a national debate
  • Taxes on sanitary pads in Pakistan can add up to 40 percent to retail price, UNICEF says only around 12 percent women use such products

ISLAMABAD: Pakistani women’s rights activist Mahnoor Omer, who fought against taxes on menstrual products, has been named among the TIME magazine’s ‘Women of the Year’ for 2026.

Omer’s efforts have been recognized alongside 16 activists, artists, athletes and businesswomen in the TIME’s Women of the Year 2026 list, including Olympic gold medalist Sydney McLaughlin-Levrone and Oscar-nominated filmmaker Chloe Zhao.

Dissatisfied with the efforts to educate Pakistani girls about sexual violence, Omer founded the Noor Foundation at the age of 14 and held her own workshops with village girls about everything from climate change to menstruation, according to the TIME magazine.

Two years later, a conversation with a domestic worker about the price of pads made her realize that not everyone could afford these essentials. She moved a court against the so-called “period tax” in Sept. 2025 and the case has sparked a national debate on the subject, considered a taboo by many in Pakistan, since its first hearing late last year.

“A decade and one law degree after her interest in activism was sparked, Omer, now 25, is putting her passion and expertise to work in the name of gender equity,” TIME wrote about Omer on its website.

Taxes imposed on sanitary products in Pakistan can add up to 40 percent to the retail price. UNICEF estimates just 12 percent of women in the country use commercially produced pads or tampons. The alternative, using cloth, risks health impacts including rashes and infections, and can make it impossible for girls to attend school while menstruating.

Omer’s suit, which awaits the government response, has sparked a national discussion. She says she spoke about menstruation to her father and male cousins, who thanked her for standing up for their daughters.
The 25-year-old, who is currently enrolled in a master’s degree in gender, peace, and security at the London School of Economics, sees this case as just the first of many.

“I’m not free until every woman is free,” she was quoted as saying by TIME. “I want to leave no stones unturned in terms of what I can do with the next few decades, as a lawyer for the women in my country and gender minorities in general.”