BRUSSELS: Alphabet Inc. unit Google , Facebook Inc, Twitter Inc. and other tech companies will have to take measures to counter deepfakes and fake accounts on their platforms or risk hefty fines under an updated European Union code of practice, according to an EU document seen by Reuters.
The European Commission is expected to publish the updated code of practice on disinformation on Thursday as part of its crackdown against fake news.
Introduced in 2018, the voluntary code will now become a co-regulation scheme, with responsibility shared between the regulators and signatories to the code.
The updated code spells out examples of manipulative behavior such as deepfakes and fake accounts which the signatories will have to tackle.
“Relevant signatories will adopt, reinforce and implement clear policies regarding impermissible manipulative behaviors and practices on their services, based on the latest evidence on the conducts and tactics, techniques and procedures (TTPs) employed by malicious actors,” the document said.
Deepfakes are hyperrealistic forgeries created by computer techniques that have triggered alarm worldwide in particular when they are used in a political context.
The code will also be linked to tough new EU rules known as the Digital Services Act (DSA) agreed by the 27-country European Union earlier this year which has a section on combating disinformation.
In effect, companies which fail to live up to their obligations under the code can face fines of as much as 6 percent of their global turnover based on DSA rules. They have six months to implement their measures once they have signed up to the code.
Signatories will also have to take measures to tackle advertising containing disinformation and provide more transparency on political advertising.
“The DSA provides a legal backbone to the Code of Practice against disinformation – including heavy dissuasive sanctions,” EU industry chief Thierry Breton, who is leading the EU’s crackdown on disinformation, told Reuters in a statement.
Commission Vice President Vera Jourova said Russia’s invasion of Ukraine, which the former calls a special operation, underpinned some of the changes in the code.
“Once the Code is operational, we will be better prepared to address disinformation, also coming from Russia,” she said in a statement.
Google, Facebook, Twitter to tackle deepfakes or risk EU fines
https://arab.news/6k2z4
Google, Facebook, Twitter to tackle deepfakes or risk EU fines
Burkina Faso suspends BBC, VOA radio broadcasts over killings coverage
- Authorities handed two-week suspension for covering of report accusing the army of extrajudicial killings
- Human Rights Watch report says military executed about 223 villagers, including at least 56 children
In the report based on its own investigation, the rights watchdog said the West African country’s military summarily executed about 223 villagers, including at least 56 children, in February as part of a campaign against civilians accused of collaborating with jihadist militants.
HRW said the Burkinabe army has repeatedly committed mass atrocities against civilians in the name of fighting terrorism, and it called on authorities to investigate the massacres.
The country’s communication council said HRW’s report contained “peremptory and tendentious” declarations against the army likely to create public disorder and it would suspend the programs of the broadcasters over their coverage of the story.
Authorities also said in a statement they had ordered Internet service providers to suspend access to the websites and other digital platforms of the BBC, VOA and Human Rights Watch from Burkina Faso.
“VOA stands by its reporting about Burkina Faso and intends to continue to fully and fairly cover events in that country,” Acting VOA Director John Lippman said in a statement.
“The Voice of America strictly adheres to the principles of accurate, balanced and comprehensive journalism, therefore, we ask the government of Burkina Faso to reconsider this troubling decision.”
HRW conducted its investigation after a regional prosecutor said in March that about 170 people were executed by unidentified assailants during attacks on the villages of Komsilga, Nodin and Soro.
Burkina Faso is one of several Sahel nations that have been struggling to contain Islamist insurgencies linked to Al-Qaeda and Islamic State that have spread from neighboring Mali since 2012, killing thousands and displacing millions.
Frustrations over authorities’ failure to protect civilians have contributed to two coups in Mali, two in Burkina Faso and one in Niger since 2020.
Russia arrests Forbes reporter over Bucha posts
- Sergei Mingazov was detained with the accusation of spreading false information about the army
MOSCOW: Russia has arrested a journalist from the Russian edition of Forbes magazine for social media reposts over accusations of Russian atrocities in the Ukrainian town of Bucha, his lawyer and Forbes said on Friday.
Rights groups say hundreds of Russians have been arrested, fined and jailed for criticizing Russia’s offensive on Ukraine under tough military censorship laws.
Russian authorities have particularly targeted people for comments on Bucha, the Kyiv suburb where Russian troops have been accused of massacring civilians.
Moscow has rejected those charges and accused Kyiv and the West of staging the scenes of dead civilians and testimonies of torture.
“Sergei Mingazov was detained and is being held in a temporary detention center” in the Far East city of Khabarovsk, the journalist’s lawyer Konstantin Bubon said in a Facebook post.
He faces up to 10 years in prison under charges of spreading “false information,” Bubon said.
“In short, for reposting a publication about the events in Bucha” on a Telegram channel, he added.
His Telegram channel, which has around 430 followers, features a number of reposts from April 2022 that allege Russian troops killed civilians in Bucha.
Russian forces controlled the Kyiv suburb for a month at the start of the campaign.
Pictures of dead civilians found on the streets made front pages around the world, triggering outrage in the West.
Forbes Russia said Friday it had not been able to contact Mingazov.
A Russian reporter was last month sentenced to seven years in jail for articles on alleged Russian war crimes, including at Bucha.
And opposition politician Ilya Yashin is serving eight and a half years in jail on similar charges after discussing the claims in a YouTube video.
Moscow has outlawed criticism of its offensive and has made independent reporting on the campaign effectively illegal.
Numerous foreign and Russian reporters have left the country over the last two years under the fear of arrest.
The Reporters Without Borders advocacy group said Russia arrested 34 journalists during 2023.
They included Wall Street Journal reporter Evan Gershkovich, a US citizen, and joint US-Russian citizen Alsu Kurmasheva — both of whom are still in pre-trial detention.
Saudi Vision 2030 changed everything, says CEO of Publicis Communications KSA
- Adel Baraja brought over 2 decades of global experience
- Role includes overseeing the group’s Saudi operations, fostering talent
DUBAI: Advertising and marketing network Publicis Groupe appointed Adel Baraja as CEO of Publicis Communications Saudi Arabia in late February as part of its efforts to strengthen its presence in the Kingdom.
Publicis Communications is the creative communications arm of the network housing agencies such as Leo Burnett and Saatchi & Saatchi.
The appointment reinforced Publicis Groupe Middle East’s commitment to accelerating growth within Saudi Arabia while enhancing collaboration and expanding capabilities to deliver transformative work for clients.
Baraja brought with him 22 years of global advertising and brand-building experience.
He had started his professional life in engineering before realizing it was not for him.
He told Arab News: “I wanted to be with clients and that’s when I took my first pivot toward client management (and) sales, and I found my calling in marketing.”
He spent his early days working across advertising agencies in Germany, Spain, and Portugal, before returning to Saudi Arabia where he first interacted with Publicis Groupe. At the time he was hoping to find a job at Leo Burnett, but turned out to be a better fit for one of its clients, Saudi Telecom Company.
He then took a break from advertising agencies to work across industries in companies like Dow Chemical and Volkswagen.
And then, he said, came a “critical moment” in his career.
He added: “I never considered (working in) government before, but six months prior Vision 2030 was introduced, and that was everything.
“It was a meticulous plan — a road map towards something that I had never experienced or seen before. So, I got my first role in government in 2017.”
He led the newly established promotion and nation-branding sector at the Saudi Export Development Authority, growing the Saudi Made portfolio of companies from 20 to more than 2,000 companies during his tenure.
He also held the position of deputy minister of investment promotion at the Ministry of Investment before joining Publicis Groupe Middle East.
Communications had always been a “savvy topic” in the Kingdom, but it was heavily focused on and driven by the private sector, he said.
Vision 2030 changed it all, and “the government sector became a big spender in the communication sector and a driver to creativity,” he added.
With these changes, the demand for local talent is higher now than ever before, and fostering that talent is a strong priority for Baraja and Publicis Groupe.
Baraja is tasked with overseeing the integrated growth strategy of Publicis Communications in his new role, as well as working with educational institutions to empower Saudi youth for careers in advertising, media, and digital marketing.
He said that Bassel Kakish, CEO at Publicis Groupe Middle East and Turkiye, told him that the company needs to be developing and fostering local talent, hiring more locally, and ensuring gender equality, training more women in the advertising and creative industries.
Baraja said: “We are competing against other industries to get that share of talent, so we need to promote our industry and our company.”
Looking ahead, the company is investing in the future, which means increased focus on technology through acquisitions such as that of tech company Epsilon in 2020 and e-commerce company Corra in 2023.
Publicis last year announced the acquisition of a full stake in Publicis Sapient AI Labs, an artificial intelligence research and development joint venture launched in 2020 which aims to strengthen Publicis Sapient’s data and AI capabilities.
Baraja added: “That kind of investment shows the focus toward the future and the transformation of the business.”
There is a lot of discussion around AI replacing marketing and agencies, he said, but he believes: “We are well equipped to address this challenge and to prove that we can deliver even better communications, and better and well-designed campaigns and media performances.”
TikTok CEO to fight US ban law
WASHINGTON: TikTok’s chief executive said on Wednesday that the company expects to win a legal challenge to block legislation signed into law by US President Joe Biden that he said would ban the popular short video app used by 170 million Americans.
“Rest assured — we aren’t going anywhere,” CEO Shou Zi Chew said in a video posted moments after Biden signed the bill that gives China-based ByteDance 270 days to divest TikTok’s US assets or face a ban. “The facts and the Constitution are on our side and we expect to prevail again.”
Biden’s signing sets a Jan. 19 deadline for a sale — one day before his term is set to expire — but he could extend the deadline by three months if he determines ByteDance is making progress. Biden is seeking a second term against former President Donald Trump.
In 2020, Trump was blocked by the courts in his bid to ban TikTok and Chinese-owned WeChat, a unit of Tencent, in the United States.
Chew added: “Make no mistake — this is a ban on TikTok.” He emphasized that TikTok would continue to operate as the company challenges the restrictions.
Driven by widespread worries among US lawmakers that China could access Americans’ data or surveil them with the app, the bill was overwhelmingly passed late on Tuesday by the US Senate. The US House of Representatives approved it on Saturday.
The four-year battle over TikTok is a significant front in a war over the internet and technology between Washington and Beijing. Last week, Apple said China had ordered it to remove Meta Platforms’ WhatsApp and Threads from its App Store in China over Chinese national security concerns.
TikTok is set to challenge the bill on First Amendment grounds and TikTok users are also expected to again take legal action. A US judge in Montana in November blocked a state ban on TikTok, citing free-speech grounds.
The American Civil Liberties Union said banning or requiring divestiture of TikTok would “set an alarming global precedent for excessive government control over social media platforms.”
However, the new legislation is likely to give the Biden administration a stronger legal footing to ban TikTok if ByteDance fails to divest the app, experts say.
If ByteDance failed to divest TikTok, app stores operated by Apple, Alphabet’s Google and others could not legally offer TikTok or provide web hosting services to ByteDance-controlled applications or TikTok’s website.
The bill would also give the White House new tools to ban or force the sale of other foreign-owned apps it deems to be security threats.
Democratic Senator Ron Wyden said he was concerned the bill “provides broad authority that could be abused by a future administration to violate Americans’ First Amendment rights.”
Republican presidential candidate Donald Trump said on Monday that President Joe Biden was “pushing” for a ban on TikTok and would be the one responsible if a ban were imposed, urging voters to take notice.
Biden’s re-election campaign plans to continue using TikTok, a campaign official said on Wednesday. Trump’s campaign has not joined TikTok.
Biden signed legislation in late 2022 that barred US government employees from using TikTok on government phones.
Advertising network MCN launches influencer practice in Mideast
DUBAI: Regional advertising group Middle East Communications Network has launched a dedicated influencer practice in the Middle East, North Africa and Turkiye to help clients across the group’s agencies, including FP7McCann, MullenLowe, UM, and Weber Shandwick.
Rami Gholmieh has been appointed to lead the practice as the regional director of influencer marketing, while Razan Zahra will serve as director of influencer relations.
“At the heart of our influence practice lies a commitment to two fundamental principles: effectiveness and efficiency,” Gholmieh told Arab News.
“The challenge lies in creating balance between leveraging channels to encourage content sharing and investing into paid promotions. Ultimately it requires a nuanced approach, tailored to the specific objectives and audience dynamics of respective brands.”
The practice takes a “de-siloed” approach to help agency brands across the group deliver influencer marketing campaigns, according to MCN.
The influencer marketing industry is rapidly growing, with 76.9 percent of marketers saying influencer marketing is a top priority, and 46.2 percent increasing budgets last year, according to a 2023 survey.
The growth and evolution of the industry is partly the reason why MCN chose to launch a dedicated practice now despite influencer marketing having been around for years.
With “the evolving dynamics of consumer engagement and brand interactions combined with new platforms and changing consumption patterns, a dedicated and fully integrated practice within the broader ecosystem is required to create tailor-made solutions for our clients,” the company said.
As the digital and social media landscape becomes more complex, MCN’s influencer practice aims to help brands by “understanding the social voice, (acquiring) knowledge of real-time cultural insights, (and) possessing platform expertise, the ability to co-create, and journey awareness,” concluded Gholmieh.
