Careem has launched a “donations tile” on the app home screen to allow customers in the UAE to give back to important causes in the region.
People across the UAE can now use the Careem app to donate to some of the most impactful nonprofit organizations in the region focused on Careem’s three pillars of education, economic empowerment, and emergency relief.
Careem has partnered with UNHCR, UNICEF, the World Food Program, and Dubai Cares to connect the app to some of the region’s most important causes. WFP provides refugee children with meals to help them focus during the school day, while UNHCR supports refugees in need of economic assistance, ensuring that they can support themselves with income-generating opportunities and grants for essential goods. Dubai Cares and UNICEF fall under the education category, providing millions of children with access to teachers, school supplies, and digital learning for children in Lebanon, Jordan, and Egypt.
Adeeb Warsi, managing director of platform at Careem, said: “Everything that we have added to the Careem app has been built with a focus on our purpose to simplify and improve people’s lives. Our super app platform now offers over a dozen services to customers in the UAE to make life easier than ever. With our new donations tile we are giving people an opportunity to donate to some of the region’s most important causes. We are excited to increase our impact on lives in the region by making it easier than ever to give back.”
Fairuz Taqi-Eddin, UNICEF Gulf area office chief of partnerships and resource mobilization, said: “UNICEF welcomes this new partnership with Careem. This powerful use of technology will directly engage the Careem community in our mission to address the global learning crisis and ensure that every child has a fair chance to go to school, learn and develop the skills they need to thrive.”
Abdulla Ahmed Alshehhi, chief operating officer at Dubai Cares, said: “We thank Careem for extending a meaningful platform to the people of the UAE to support children and young individuals and providing them with a chance to better their lives through education.”
In the last three years, Careem has donated more than $3 million toward social impact. The new “donations tile” is currently available to customers in the UAE, with plans to extend the offering to other markets later this year.
