DUBAI: TikTok has partnered with INJAZ, the non-profit organization for education and training in workforce readiness, financial literacy and entrepreneurship across the Arab world.
The partnership, which was launched today, aims to raise awareness of the Future Jobs Initiative program. The collaboration will see TikTok leverage its community to empower the region’s youth by preparing them for future jobs in the fields of artificial intelligence, product development, green economy, and people and culture, among others.
“At TikTok, we aim to help communities thrive and inspire the new generation of entrepreneurs and changemakers to be active and pursue their dreams,” said Talal Al-Fayez, head of public policy, TikTok, Middle East, North Africa and Turkey.
“Through our partnership with INJAZ, we are able to do so in a tangible way by bringing more awareness to the jobs of the future, encouraging youth to explore these growing and lucrative fields,” he added.
The short-form video platform has brought together experts from companies such as Microsoft, McKinsey and MetLife to create a series of informative and easily digestible videos that will be available on TikTok.
These experts will share their personal journeys and insights, aiming to inspire young people to pursue future jobs that are currently growing in demand.
Fifty-one percent of MENA youth feel that they lack the work experience necessary to find employment. Yet, by 2040, an estimated 127 million young Arabs are expected to join the MENA workforce, according to a recent study conducted in collaboration with Oliver Wyman, said Akef Al-Aqrabawi, president and CEO, INJAZ Al-Arab.
The non-profit is “committed to enabling the next generation of entrepreneurs,” and the partnership with TikTok will enable INJAZ “to connect directly with today’s youth, providing them with the knowledge needed to navigate their futures,” he added.
