ROSHN announces first integrated community in Jeddah, Al-Arous

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The Al-Arous community will extend over approximately 4 million square meters, and includes more than 18,000 different residential units. (Supplied)
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Updated 24 May 2022
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ROSHN announces first integrated community in Jeddah, Al-Arous

  • First integrated community in Jeddah will extend over approximately 4 million square meters

JEDDAH: ROSHN, Saudi Arabia’s national mixed-use developer, and a fully owned company by the Public Investment Fund, chaired by Crown Prince Mohammed bin Salman, announced its new venture, the Al-Arous community, during the Al-Hilal and Al-Ittihad match in Prince Mohammed bin Salman Cup Professional League.
The Al-Arous community will extend over approximately 4 million square meters, and includes more than 18,000 different residential units to suit all segments of society. Al-Arous is ROSHN’s second community, and part of a larger strategy of developing modern and vibrant neighborhoods in four regions and nine cities in the Kingdom.




The Al-Arous community will extend over approximately 4 million square meters, and includes more than 18,000 different residential units. (Supplied)


Al-Arous is located in north Jeddah, at a site that connects the population with the city’s main roads and public transportation network. The community will include parks, pedestrian walkways, bicycle paths, restaurants, cafes, schools and mosques, all of which will be developed to the highest standards. Like other ROSHN communities, Al-Arous is designed to offer a modern, open lifestyle, while preserving the Kingdom’s rich heritage and local urban designs. 
The development of ROSHN’s latest community is another important step toward the Vision 2030 ambitions of raising the quality of life of all Saudi citizens and boosting homeownership levels across the country.


LuLu launches Italian Food Festival 2025 across the Kingdom

Updated 16 December 2025
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LuLu launches Italian Food Festival 2025 across the Kingdom

LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.