Thailand showcases halal food offerings at LuLu festival

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The festival was inaugurated in Riyadh by Don Pramudwinai, deputy prime minister and minister of foreign affairs of Thailand, in the presence of Shehim Mohammed. (Supplied)
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The festival was inaugurated in Riyadh by Don Pramudwinai, deputy prime minister and minister of foreign affairs of Thailand, in the presence of Shehim Mohammed. (Supplied)
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Updated 20 May 2022
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Thailand showcases halal food offerings at LuLu festival

LuLu Hypermarkets across Saudi Arabia are hosting this week the “Thailand Halal Food Festival 2022,” featuring in-store promotions and online offers for more than 500 products from Thailand.

The event coincided with the visit of Don Pramudwinai, deputy prime minister and minister of foreign affairs of Thailand, to the Kingdom from May 15-18.

The festival was inaugurated at LuLu’s outlet in Riyadh’s Atyaf Mall by the visiting minister, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. In Jeddah, it was launched by Soradjak Puranasamriddhi, the consul general of Thailand, at the Amir Fawaz branch.

LuLu’s in-store promotion was co-organized by the Royal Thai Embassy and Team Thailand in Saudi Arabia. The event, which is running across all the hypermarket branches in Saudi Arabia from May 15-21, aims to introduce Thai products and cuisine to Saudi citizens and expatriates residing in the Kingdom.

Thailand is one of the most popular tourist destinations in the world, especially among those who appreciate historic architecture, pristine nature, and an abundance of flavorful food choices. As a beacon of cultural diversity, Thailand welcomes all nationalities, races, and religions from around the world. The country has a strong presence in the global halal supply chain as all Thai halal products consumed domestically and internationally are certified by the relevant national Islamic authorities.

Thailand leverages science, technology and innovation to ensure the quality and safety of its food products, reaffirming its capacity as the “Kitchen of the World” in the global food supply chain.

“Thailand is one of the food storehouses of the world and is known for its abundant agricultural produce,” said Mohammed. “Thai food is one of the trending and popular cuisines of the world and at LuLu, we work with suppliers to offer shoppers a wide variety of top-quality Thai goods. All this is being showcased at our Thai festival, which is part of a series of year-round national spotlights that add variety, dimension and excitement to the unique LuLu retail experience.”

Currently, Thailand practices the bio-circular-green economy model, which aims to utilize natural assets more efficiently with the least possible adverse impact on the environment. The key strategic areas are based on Thailand’s economic foundation and strengths namely, food and agriculture; medical and wellness; energy, material, and biochemicals; and tourism and creative economy.

Thailand plans to support innovative agricultural products and methods to enhance productivity and hopes to achieve comprehensive security in the key areas of food, health, energy, employment, and sustainable natural resources and environment. Important best practices and lessons learnt could also be exchanged with Saudi Arabia, as Thailand’s BCG model and the Kingdom’s Vision 2030 are implemented respectively in the years ahead. 


iCAUR V27 conquers city roads with new energy technology

Updated 23 February 2026
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iCAUR V27 conquers city roads with new energy technology

A media test drive event focused on premium on-road driving was held in Jeddah. On Feb. 5, iCAUR invited representatives from media outlets, including leading automotive outlet Motory, to take part in an in-depth driving experience featuring the all-round hybrid SUV V27 across urban roads and intercity highways.
Guests gathered at Jeddah’s premium landmark, Millionaire Restaurant, where the iCAUR Saudi Arabia team introduced the V27’s design philosophy and key technologies. Open discussions followed, helping members of the media gain a clearer understanding of iCAUR’s brand vision and the V27’s core strengths ahead of the test drive.
The test drive route covered urban roads in Jeddah as well as inter-city highways leading to King Abdullah Economic City, providing an ideal setting to evaluate the V27’s on-road performance across varied conditions. During long-distance highway driving, range and power remain key considerations, and the iCAUR V27 demonstrated solid on-road performance. As the brand’s first mass-production model equipped with the Golden REEV system, the V27 features a dedicated 1.5T range-extender engine with a thermal efficiency of 45.79 percent. It generates 3.71 kWh of electricity per liter of fuel and delivers a combined range of over 1,000 km, effectively addressing long-distance travel concerns.
On city streets with moderate traffic, the V27 impressed with its smooth and quiet ride. The electric motors deliver responsive, linear acceleration, with seamless start-stop performance that keeps driving relaxed even in traffic. Once on open intercity highways, pressing the accelerator fully unleashes 455 hp from the dual motors, propelling the SUV from zero to 100 km/h in about five seconds. Overtaking and lane changes feel effortless, with no hint of lag at any point.
Even more impressive, this five-meter-long SUV, with a chassis tuned by the internationally renowned racing team Prodive and equipped with an intelligent all-wheel drive system, maintained precise handling at high-speed corners. The steering felt responsive and refined, while the suspension offered solid support, completely defying the typical perception of large SUVs as cumbersome. “I didn’t expect such a large SUV to handle so nimbly — it was enjoyable to drive from start to finish,” one media guest remarked after the test drive. “The intelligent cockpit exceeded all expectations, making long-distance driving both comfortable and enjoyable!”
During the test drive, several media representatives praised the V27’s Stellar Cockpit. The 15.4-inch 3K HD touchscreen delivers crisp, detailed visuals, while the smart infotainment system powered by the 8155 chip ensures smooth operation comparable to a premium tablet, with seamless swiping and no lag. Meanwhile, a temperature-controlled armrest compartment, along with ventilated and heated seats precisely calibrated to the driver’s comfort, kept the driving experience enjoyable throughout the long-distance journey.
Previous test drives at Riyadh’s Edge of the World demonstrated the V27’s off-road capabilities under challenging conditions. The Jeddah media test drive, however, offered a first-hand experience of the V27’s impressive performance in city commuting and intercity highway scenarios. It not only overcomes the typical trade-off between power and range found in conventional new energy vehicles but also seamlessly combines intelligent technology with precise handling, meeting the key expectations of Saudi drivers for on-road performance.
As a model tailored for the Middle East market, the iCAUR V27 made its global debut in the UAE on Feb. 8, followed by a launch in Bahrain on Feb. 10. The arrival of the V27 is expected to bring fresh energy and new possibilities to the region’s premium new energy mobility segment.