Egyptian ministry partners with CNN to highlight global partnerships for sustainable development

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The Egyptian Ministry of International Cooperation (MOIC) and CNN International Commercial (CNNIC) are collaborating on a new global advertising campaign. (@MOICEgypt)
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The Egyptian Ministry of International Cooperation (MOIC) and CNN International Commercial (CNNIC) are collaborating on a new global advertising campaign. (@MOICEgypt)
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The Egyptian Ministry of International Cooperation (MOIC) and CNN International Commercial (CNNIC) are collaborating on a new global advertising campaign. (@MOICEgypt)
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The Egyptian Ministry of International Cooperation (MOIC) and CNN International Commercial (CNNIC) are collaborating on a new global advertising campaign. (@MOICEgypt)
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Updated 21 April 2022
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Egyptian ministry partners with CNN to highlight global partnerships for sustainable development

  • ‘Building Forward: Stories from Egypt’ campaign will cover topics such as energy, transportation, entrepreneurship
  • CNNIC’s global brand studio Create has produced the campaign, based on data and insights, and takes a storytelling approach

DUBAI: Egypt’s Ministry of International Cooperation and CNN International Commercial are collaborating on a new global advertising campaign, “Building Forward: Stories from Egypt.”

It aims to highlight Egypt’s international partnerships for sustainable development by illustrating the country’s collaboration with development partners and international financial institutions promoting an inclusive, digital and green economy.

The campaign is part of Egypt’s Global Partnerships Narrative, which was created by the country’s Ministry of International Cooperation’s communications framework to highlight Egypt’s work with its development partners.

The “Building Forward: Stories from Egypt” campaign will cover stories on topics such as the transition to renewable energy, advancement of sustainable transportation networks, optimization of the use of water resources, and entrepreneurship and women’s economic empowerment.

Rania Al-Mashat, Egypt’s Minister of International Cooperation, said: “Egypt’s leadership is keen on fostering transparent and interactive engagement with all stakeholders to exchange experiences, build consensus and ensure effective coordination.” 

She added: “The ministry’s partnership with CNN is an important opportunity to showcase Egypt’s successful collaboration with development partners and international stakeholders through real-life examples and projects that have been fundamental in transforming peoples’ lives and stimulating social, economic and environmental advancement.”

CNNIC’s global brand studio Create has produced the campaign, based on data and insights, and takes a storytelling approach to reach audiences across CNN International and CNN Arabic’s various platforms.

The advertising assets include factual films, which will run on CNN’s TV and digital platforms, focusing on topics such as energy, STEM schools, transportation, and wastewater management. The films show how these initiatives led to international recognition that further advanced international partnerships and mobilized investment.

Along with advertising, CNNIC will also feature editorial content, such as “Agents of Change” featuring women who are changing the world, and “Innovate,” which will cover startups in the health industry.

“Sustainability and creating a positive impact are key priorities for CNN, and are important to our audience and our partners,” Cathy Ibal, senior vice president of CNNIC, said.

The international campaign will highlight the ministry’s involvement in Egypt’s economic progress, and will reach audiences in English and Arabic, she added.


Western media refute Trump’s claims Iran possesses Tomahawk missiles

Updated 10 March 2026
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Western media refute Trump’s claims Iran possesses Tomahawk missiles

  • Speaking to journalists, Trump suggested Tehran used US-made cruise missile in school attack that killed over 170, calling the weapon ‘very generic’
  • CNN, Sky News and analysts said that ‘neither Israel nor Iran use Tomahawk missiles,’ urged accurate identification to ensure credibility in public discourse

LONDON: Western media outlets and defense analysts have pushed back against claims by US President Donald Trump that Iran possesses Tomahawk cruise missiles, after he raised the possibility while discussing a recent strike on an Iranian school that has drawn international scrutiny.

Speaking to reporters on Monday, Trump suggested Iran may have used Tomahawks in the attack, calling the weapon “very generic” and implying that multiple countries, including Iran, could have access to the system.

However, journalists and weapons experts swiftly disputed that assertion. They noted that Tomahawk missiles are US-manufactured cruise missile systems that Washington supplies only to a small number of close allies, primarily the UK and Australia. There is no credible evidence that Iran has ever obtained the weapon.

CNN anchor Erin Burnett referenced an investigation by correspondent Isobel Yeong that concluded “neither Israel nor Iran use Tomahawk missiles, according to experts.” Sky News and other Western outlets also challenged Trump’s remarks.

Analysts pointed out that Iran has developed its own domestic cruise missile systems, such as the Soumar and Hoveyzeh, which are believed to be based partly on older Soviet-era designs.

While these systems resemble cruise missiles in concept, experts say they differ significantly from the Tomahawk in design, propulsion configuration and operational characteristics.

While Iran has made substantial advances in ballistic and domestically produced cruise missiles over the past two decades, defense analysts said there is no verified evidence that Tehran holds the American-made system.

The episode reflects a broader pattern in which statements about military technology are rapidly scrutinized by open-source investigators and defense experts.

Experts say the distinction is important: accurately identifying the type of missile used in a strike can provide clues about the likely actor responsible, the launch platform involved and the broader geopolitical consequences of a strike.

Analysts also say that accurate identification of military systems remains essential for avoiding misinformation and for maintaining credibility in public discourse surrounding regional security.

Despite the growing body of evidence, the precise circumstances of the school attack nonetheless remain unclear, with investigators hampered by a lack of weapons fragments and limited access to the site.

Norway-based rights group Hengaw said the school was holding its morning session at the time of the reported attack and had at least 168 children and 14 teachers.

Trump said the US was continuing to investigate the incident. “Whatever the report shows, I’m willing to live with that report,” he said.