In recognition of the most outstanding PR campaigns and talent contribution to the industry, the sixth edition of the PRCA MENA Awards feted the best of teams, campaigns, and individuals with 28 awards.
The ceremony was held at Rixos Premium Dubai JBR and sponsored by 3Gem.
Being the industry’s top benchmarking event that showcases PR influence, the evening witnessed leading practitioners and campaigners from across the Middle East and North Africa region represent innovation and quality work. The awards were a huge success with more than 100 entries than last year.
The jury comprised 38 industry leaders from across the world and members of the Public Relations and Communications Association, the world’s largest professional PR body.
In addition to the 28 winners’ awards, the judges recognized a total of 32 highly commended entries for their excellence of work in different categories.
The top-line winners for the evening were Weber Shandwick MENAT, which bagged the Large Consultancy of the Year award.
The PR Leader of the Year award was conferred upon Natasha Hatherall-Shawe from TishTash Marketing and Public Relations while Ziad Ashkar from Gambit Communications was celebrated as Rising Star of the Year, encouraging fresh talent in the industry.
Hayley Clements, general manager, PRCA MENA, said: “It has been an incredible year as the industry continues to deliver engaging campaigns in times that are still limping back to normalcy. Agencies, campaigns, and professionals who have delivered impactful messaging and engaging deliverables throughout the year enjoy the limelight today. Proving the value of your contribution is essential and winning a PRCA award is the testimony of your hard work and innovation.”
Weber Shandwick MENAT won the Best PR Campaign: B2B award for the Mastercard — Collaborate to Innovate campaign, while Gambit Communications won the Best PR Campaign: B2C award for The Pocket Rocket Takes Center Stage campaign.
The Best Integrated Campaign award was bagged by ASDA’A BCW for Arab Youth Survey, while the Best PR Campaign: Media Relations award was won by Gambit Communications for The Trust Equation.
Edelman won the Regional PR Campaign of the Year for THE LINE Launch (NEOM) Reinventing Urban Living campaign. Meanwhile, W7 Worldwide Marketing Communications Consultancy Agency scooped the Strategic Communications Campaign award for its Communications for a Changing World campaign.
