Western Union partners with Banque Saudi Fransi for digital money transfers


Western Union has collaborated with Banque Saudi Fransi to enable its customers in Saudi Arabia to make cross-border money transfers via the BSF Internet banking platform (www.fransiplus.com). (Supplied)
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Updated 03 March 2022
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Western Union partners with Banque Saudi Fransi for digital money transfers


RIYADH: Western Union, a global leader in cross-border, cross-currency money movement and payments, has collaborated with Banque Saudi Fransi, one of the leading banks in Saudi Arabia, to enable its customers in the country to make cross-border money transfers via the BSF Internet banking platform (www.fransiplus.com).
BSF customers can now connect to their loved ones around the world, sending money for payout into billions of bank accounts and millions of wallets and cards in more than 125 countries and territories, or to more than 550,000 agent locations across more than 200 countries and territories, anytime. 
“With the power of technology, we are evolving and enhancing our services in every market where we operate while making it seamless for customers to complete their money transfer transactions,” said Hatem Sleiman, Western Union head, Middle East, Pakistan and Afghanistan. “Moving money internationally is complex and we have the expertise and infrastructure to handle it all. Today, we are glad to make Western Union payout services available to BSF customers, increasing the number of ways customers can move funds for cross-border money transfers.”


Established in 1977, BSF provides superior banking services to both corporate and retail clients and aims to create a long-term and personalized partnership with all its customers, gaining loyalty through recognized banking expertise, quality of service and innovative and customized financial solutions. 
“At BSF, our focus is on exploring ways in which we can meet the changing needs of our customers,” said Mohammed Alsheikh, head of personal banking at BSF. “Our customers look for reliability and convenience when sending money to their families and loved ones around the world. With a global leader such as Western Union, we are glad to drive solutions serving diverse customers’ needs and preferences.”
Western Union has been operating in Saudi Arabia since 2000. The company offers multiple retail and digital solutions for money transfers serving customers across a full spectrum of needs. Western Union’s strategy to open its platform and worldwide financial network to serve third-party companies has made it a unique partner for global money movement, enabling organizations in telecom, tech, financial services, and other sectors to enrich services for their customers.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.